General

Exhibition Stand Design – How to Attract More Visitors to Your Stand

Once you have your customers at the exhibition you still need them to notice your exhibition stand and come and engage with you. In our visual society, simple, eye catching designs and logos are what make the difference between top of mind recall two weeks later when it is time to buy, and “just another company.” With the right exhibition graphics, your company can draw them in and entice them to want to know more about the products and services which you are offering.

In the face to face environment of a trade show or public industry event where competitors are present, the more engaging an exhibition stand is, the less hard selling your salespeople will have to do. And the less hard selling, the better.

Your exhibition graphics need to be big, loud, simple and relevant. Make sure that your exhibition banner and promotional materials are all branded with your logo. That logo should be as big and as high as the event will allow and feature your slogan as well, or a reason to come over.

Give your prospective customers who visit your stand something engaging to do that relates to your brand. Once you have people at your table, having popular video games are fine if you have some other brand related activity to go alongside it, but it is better to have a video game created specifically for your brand. This is easier and less expensive than you might think (possibly done for free by a university student as an independent study project or internship assignment). Use the high scoreboard as an information gathering tool.

You might give away a Smartphone app relating to your brand. Having an app designed is also much easier and less expensive than you might think. At the very least, you should easily be able to gather content for a passive video, but everyone is doing that today. Engage your customer with an active assignment and make your exhibition stand the one that visitors are talking about.

The main objective of the exhibition is to make sales there and then. However, the next best thing would be to collect prospects contact information, including business address, telephone, email, contact person, company and position within the company. It is essential to send them away either with a promotional item relating to your brand or with an exclusive invite to a later event where you will give them a relevant promotional item.…

Stay Smart – Customize Your Exhibition Products

One of the biggest reasons why I often ask my customers what they wanted before they purchase an exhibition item is because I want to fully comprehend the purpose of the product. Each exhibition product has its own purposes although most are flexible enough to suit many different types of events but the truth be told, it’s important that you make it a point to find out the main purpose of the purchase in case you’re in it for the long haul.

Make it a good investment over the long run

It’s a decent sum of money we’re talking about if you’re planning to use it more than just one exhibition.

Perhaps you intend to participate in more exhibitions in the future? Maybe you’ll be moving to a new location in the near future and the exhibitions products might have a more permanent role to play in your retail outlet? Or maybe you might want to combine it with other fixtures and display products in your shop to come up with a new design or décor?

Basically, this is the kind of thing that you should speak FREELY with the sales assistant about. This person’s got all the knowledge in the world to help you get the best bargain.

Customize the exhibition products to suit your needs

Most experienced exhibition product companies who have been in this industry for some time have the ‘customize your own display’ option open for their customers.

Customization of the exhibition products is feasible when you are planning to place the display as a more or less permanent fixture in a certain location. This way, get a consultant to head over to your shop to take a look. He or she can come up with a customized solution that can make your store stand out, save you some cash and save you the headache of having to purchase different exhibition products from different stores only to find out that some fit and others don’t.

Colors customization

One of the biggest problems with finding the right exhibition display unit is the size. But that’s not all – aesthetic concerns cannot be ignored either. Discuss color options with the sales person before purchasing. You want to know all the color options that are open to you so that you find out that there’s baby blue after you get yourself the brown display unit.…

Exhibition Stand Manufacturer Has an Important Role Striving Perfection at Your Marketing Strategy

Exhibition stand manufacturer plays an important role for all the numerous businessmen who are striving for perfection of their marketing strategy – and of course who are determined to achieve the highest point of success in their advertising campaign. It is crucially important to have an originally designed and perfectly manufactures stand while visiting potentially beneficial places like exhibitions, trade shows, fairs and presentations.

It is not easy to get noticed and go impressive among all those competitors who try to overshadow each other by all means. But it is worth trying, and moreover – it is possible with a right kind of exhibition stand. A stand that enhances your brand imprints the information in memory and brings a part of your company among people.

At this point it is a right time to consider everything a good exhibition stand manufacturer has to offer. There are so many of them on the market that you can easily find a proper one – a basic search in the net will give you an idea what I mean. Sometimes it is challenging to find exactly what you need among such variety. Just show a little patience and purposefulness – and you will be rewarded: a good stand manufacturer will make the process of purchasing pleasant, cost effective and almost effortless. You will be able to choose a suitable stand out of myriads of available models, with a wide range of materials, styles, shapes and designs.

Exhibition stand manufacturer will offer you the stands of every possible configuration: you can opt for retractable banner displays, portable stands, double sided stands, modular constructions, custom built exhibition stands, pop ups and so many more. If nothing satisfies you completely, though it is almost impossible, you can order your stand to be specially manufactured. You can plan it yourself or go for the help of professional designers who will be happy to develop your ideas or offer something of their own.

While ordering a stand, take into account all the aspects of your business, as well as the peculiarities of your advertising campaign. Consider such important questions as storing your stand, transporting, installing and taking apart. Exhibition stand manufacturer can offer you a stand which is simple, portable, easy to carry and effortless to install. Or perhaps you want an impressive sophisticated structure which will blow your competitors minds? In this case modern technologies will come in handy: you can get a custom built stand with a large screen, audio equipment, the whole system of flashing lights and other in-built electronic details.

In case you run a business connected with fashion, arts, galleries and museums, it is possible to get exquisitely beautiful and elegant models of stands which can be easily called pieces of art. So you will not have to feel like a fish out of water in the world of style and delicate beauty.

Exhibition stand manufacturer will also have a suitable stand for high profile hotels or a set of plinths for carefully planned wedding ceremony.

Explore the possibilities in this direction, and you will have a chance to make sure that a good stand manufacturer always has what to offer, with professional approach and for reasonable price.…

Gifts for the Exhibition Visitors

The concept of exhibitions is growing all over the world very fast. Earlier this concept was restricted to a few countries and regions but now it has spread widely. An exhibition or a trade show event is an ideal place where you can directly contact your existing clients and would be clients. At an exhibition you are sure that all the visitors are looking for your or similar product so you don’t need to fish out for the prospects. This means the success rate will be very high.

The main point is how you present yourself and draw the attention of the visitors. A very good exhibition display design is definitely very important factor to draw the attention of visitors. Display of huge LCD screens can also be a loud mode of attraction. Lot of exhibition design companies are offering consultancy these days.

The other good way to step ahead of your competitors is to offer free gifts to your prospect clients. Distributing free gifts is a very good way to attract target customers and would be clients. People always have an inclination towards free gifts and then it is your marketing skill how to convert a visit into a successful deal. The free gifts will surely help in increasing the foot fall at your exhibition booth. You can contact a good exhibition companies in India for latest gift ideas.

There is a wide variety if we talk about the exhibition gifts. The gifts can be pens, coffee mugs, t-shirts, coasters, folders, caps, bags, etc. Remember if you are offering free gifts it is often a head ache because it is also a possibility that you distribute the gifts and the return on investment is practically zero.

Every time you think about distributing a free gift in an exhibition or a trade show event, just spend some time on deciding one. Your gift should always be theme based and should be useful for the visitors. The gift should reflect the quality and class of services or products you provide.

For example if you are an IT based company it is better to gift a well designed mouse pad rather than a beer mug. Whatever gift you are offering, it should be designed and customized according to your company that is your company name, logo and color scheme should be a part of that gift.

You can also give the gift order as a part of your turnkey project to your exhibition design company. You will not be the only one to offer free gifts in an exhibition but all your competitors or most of your competitors will be doing so that’s why your gift should not be such that it gets mix up in the crowd and neither it should be too much in show off that the visitors hesitate in carrying it. The gifts should not carry the name of event because in case you are left with a few gifts you can use them in the next event.…

Buying Furniture For A Store Vs Purchasing Exhibition Display System

One of the things about modern furniture, including shopfitting features and cabinets, is that there needs to be a better balance between design and practicality. When it is practical furnishing, people often think of it as ‘boring’ or ‘does not stand out’. When the furniture or exhibition display is modern and loud, some contend that they are not practical, both in terms of cost AND design.

Well, that’s the tricky bit about picking the right furniture and display system for your store. If it is a new store that you are just opening, you are luckier than those who have been in business because while you do not have to contend with old furniture or need to take down existing fixtures, existing businesses and retail stores do. Deciding on new display systems for the store sometimes affects which old furniture you want to keep and which to discard or donate.

Do you need to hire an interior designer to revamp the store and help you decide which shopfitting display system to throw out and which to keep? I have to be honest – with the help and input from a professional comes in handy. But you do NOT have to have one. You can very well do your own research about display units available on the internet or ask around amongst your friends. I am sure they have pretty good taste too about what sticks and what does not.

Color scheming might also be another problem with replacing old display systems with new ones. Pick a supplier or company that provides for many options in terms of design. If need be, there isn’t a matching color that goes with your store’s color scheme, go for the classic colors like black, white and grey. You can match the other furniture and display stands instead.

After searching through the internet, you will find countless number of futuristic-looking store furniture that piques your interest – once again, we are here to remind you that unless you intend for the furniture to really stand out in your store, forget it. On the other hand, we strongly encourage store owners who regularly participate in exhibitions and conventions to invest in a futuristic display units so that it DOES stand out in the crowd.

Buying furniture for your store is a completely different ballgame from purchasing exhibition display systems. For the store, you need for it to be in sync with the rest of the furniture and interior of the outlet. For an exhibition, you need it to stick out, stand out and be loud!

Good luck and don’t forget to have some fun exploring the ideas that you will find on the internet!…

Exhibition Display Panels Play a Vital Role

Exhibition display panels play a vital role in the exhibition stands. With the help of these panels marketing teams are able to advertise their product effectively. Nowadays there are varieties of these items and all the multinational companies prefer the latest display panels. Today people don’t have enough time to look at the advertisements but with the help of attractive display panels you can easily advertise your product. Moreover, these products are also defeating the other products due to its miniature size and attraction.

They are frequently used at the places like shopping centres, companies, showrooms, etc. With its bright magnificent colours and amazing display system, advertisers easily attract crowd towards it. Moreover, the versatility of folding Exhibition display panels is infinite. These innovative display panels are considered as the ideal way of advertisement. Marketing teams of the multinationals easily create an awesome impact on the minds of new customers with it. Further more, there is a wide range available in the markets of these display panels. Its miniature size and folding ability allows you to shift it easily from one place to another. It also supports all the major graphic formats and allows you to present your product in an effective manner.

Nowadays many of them are available at a very nominal price. Advertisement through them is a cost effective way of marketing. Exhibition display panels are very light weight when compared with the other related things, but provide high quality graphics. With its portability its easy to shift as well as the intricate design allows you to nail it down in any position you want. Many companies and marketing teams prefer the best finished plywood panels, which suits the background as well. Moreover, assembling them is not a big deal as well.

Many companies are delivering these panels at your door step or wherever you want. Always keep in your mind that they can’t be beaten in versatility by any other things. With the help of these items, marketing teams are working with ease and speed. Flexibility is another great quality of Exhibition display panels, which allows you to increase and decrease the size of the panels according to the area. Therefore, they are the ideal and preferred way of marketing, as your sales directly depends upon your marketing.

If you are really intending to buy them then you should prefer the one with 10 panels and two table top. Remember that these panels and table tops can easily be disassembled according to your requirement. Therefore, first of all measure that area where you want to market your product. You can easily check out different panels by visiting the online websites to get an idea of your desired panel display. Although, marketing your product in this competitive era is difficult, however with the help of Exhibition display panels you will certainly be succeeded.…

High Pressure Water Blasters

The idea of firing a jet of water under considerable pressure is not a new idea, as shown by the fact that this principle is the basis behind the operation of any ornamental fountain or water cannon (ranging from the near-industrial ones used by the army and police to the most basic of hand held water pistols). The same principle is also used for the propulsion of jet skis and many other types of water vessels. However, in recent years the practise of ‘water jetting’ (the pressurising of water and expelling it whilst putting it under an even greater degree of pressure) has started featuring prominently in the world of industry, most notably in the form of the high pressure water blasters used in the processes of water jet cutting and water jet cleaning.

Cutting utilises same principle as all other processes involving high pressure water blasters in that a jet of water is fired at a very high speed towards a material which it then cuts through. The process is almost exactly the same as that of water erosion which is found in nature, only greatly accelerated and concentrated. Due to the fact that a water jet cutter is capable of slicing through any material, it has become increasingly popular in the world of industry, with the process being found in a number of industries ranging from aerospace to mining where it can be used for rearming, carving and shaping as well as cutting.

Cleaning (also known as water jet stripping and water blast cleaning) is yet another process which has become increasingly popular in the world of industry (being frequently used in the heavy equipment, automotive and aerospace industries) as a means of removing undesired contamination, materials or coatings from surfaces of work pieces.

The process of water jet cleaning removes the undesired coatings through the use of one of two methods: erosion or delamination. Erosion is used for the removal of hard coatings (such as carbide thermal spray coatings and metal). In this process, a special nozzle is used to help break up the jet of water into small droplets which then impact the surface of the coating, causing it to erode whilst still leaving the substrate underneath intact. In the process of delamination (which is usually used on softer coatings), however, the water nozzle keeps the jet of water intact, thereby allowing the jet to penetrate the surface of the coating and impact the substrate before spreading out to delaminate the coating at the bond interface.…

Crucial Advantages of a Modular Exhibition Stand

There are certain crucial advantages to a modular exhibition stand that no other sort of exhibition stand possesses. Of course, whether these stands are suitable for your company depends to a great extent on your company profile and the kind of trade shows and events your company represents itself at. Especially the number of events. However, no matter what your company profile, these stands can, to a lesser or greater extent, aid your company in expanding its customer base and extending its brand image at a trade event.

What makes these stands so effective? Well, for one thing the right sort of stand will demonstrate just how professional your company it. It also shows your attitude towards your business and your customers, and the initiative, originality and innovation displayed by your company.

Let’s discuss the different points in favour of a modular exhibition stand.

Firstly, it is easy to transport. This makes it just perfect for a company that tries to covers as many trade shows as it can in the course of the year. This sort of a stand can be disassembled into various small components, and then those components can be folded into the smallest possible space, making the stand very easy to transport. This saves massively on costs, as it means that not only do you not have to have a different stand per location, but your transportation costs are also lower as you have to transport a far lesser volume.

But that’s not the full extent of your savings. There is more – a modular exhibition stand is also extremely easy to assemble and disassemble, meaning that your employees will probably be able to do it with a minimum of experience, saving you a great deal on labour costs. No longer will you need skilled technicians to assemble and disassemble your stands – men who charge expensively by the hour. And that money you save can be redirected into advertising or other methods of increasing your customer base.

Thirdly, the components of the stand are adaptable, and can be fitted together into different configurations, depending on your needs. This makes the stand very versatile.

It also makes the stand more interesting. You can change the way a modular exhibition stand looks drastically several times in the course of a trade show, thus ensuring that customers will visit again and again to see ‘what’s new’. This not only adds to the imprinting of your brand image on their memories, but also keeps them away from the competition.

Besides this, this adaptability also ensures that you can set up a stand to suit changing needs, without the need to change it for a new one entirely. For example, if your stand is to hand out promotional material, you can have a central area with desks, lighting and music, where cheerful employees hand out leaflets and branded goods. In another location and at some other time, you might want to show a movie instead, as more in keeping with the mindset of the customers visiting that particular trade event. Not to worry – the desks disassemble, and a movie screen comes up smoothly against one wall of the stand. Now the empty central area can be used to seat the customers watching the movie.

This incredible versatility and adaptability is what makes a modular exhibition stand the perfect tool for your company.…

Trade Fairs and Exhibitions

Trade fairs, trade shows or “expos” are a longstanding tradition of the commercial world. For the most part they are organised so that specific industries can showcase their latest products or services to potential clients and the competition, offering a substantial opportunity for valuable sales leads and marketing activity to any company that leases an exhibition stand at such an event.

Whilst some industry trade shows are open to both consumers – members of the public – as well as members of the industry itself, such as the famous E3 games expo or the Frankfurt bookfair, for the most part they are organised with an emphasis on the business-to-business (B2B) opportunities offered by such an event. By and large, attendance at such events is limited to either members of the trade or professionals in related industries or from prospective client companies, as well as to members of the press who can help make sure that expos and trade fairs have an impact beyond the few days they run for.

Simply attending a trade show can be a valuable means of retaining or building a reputation within the industry. For many, the key appeal to hosting an exhibition stand at industry events is as simple as a desire to be seen as an active member of the industry. On top of this though, there’s the opportunity to get an insight into the competition (even if the competition gets an insight into your company at the same time) as well as the chance to touch base with other members of the profession.

Often, this is of equal or perhaps even greater benefit to a company than the possible leads generated by their own exhibition stand. Even guarded casual conversations among competitor companies or other professionals within the industry can help paint a picture of wider trends within the market and inform company strategy in both the long and short term.

Beyond this though, most trade fairs or exhibitions also aim to directly engage with contemporary issues within their industry. Practically every industry exhibition will include a packed schedule of key note speeches, discussion panels and Q & A sessions where noted members of the professional community will offer their take on trends and developments and where attendees can gain tips on best practice or how to avoid typical mistakes. Another typically encountered aspect of such shows is a talk or product demonstration by a particularly influential member of the industry – someone who makes a product or provides a service used by practically everyone, even their competitors. One example of this is the software industry, where speeches or discussion sessions commonly feature at least one representative from at least one of the corporations which dominate the contemporary market – Apple, Google, Microsoft et al.…

Exhibition Hire – Which Items Should I Be Renting?

When you are preparing for an exhibition you should consider hiring exhibition items. This is especially important if you rarely attend exhibitions or if you are taking part in an exhibition that is in a different city or country and where the transport costs would be considerably high. In this situation, exhibition hire is a good exhibition.

Before you attend an exhibition, you should make a list of everything that you will need in the exhibition. Once you have this list, divide it into three columns: Items that you already have, items that will be provided by the exhibition venue and items that you do not have.

Once you have a list of everything that you do not have, you have two options. You can either rent these items or buy them. Go through each item and decide on each separately. There are three key things to consider:

1) How often will you use this? If you are going to use the item in the future (whether in future exhibitions or in a different capacity) consider buying the item. If you will use it rarely, rent the item.

2) How expensive is the item? Naturally, if an item is inexpensive, consider buying it as there is a very little financial investment.

3) How large is the item? Some items are very bulky and awkward to transport. These items will also be expensive to transport to the location. For these types of product, consider hiring them.

Some of the most common exhibition hire items are: pop-up stands, mannequins, display plinths, display boards and exhibition furniture. Technological items, especially, are also often hired because they are expensive, can be damaged in transit and, most importantly if your exhibition is in a different country, often will have a different plug and voltage.

The next time you are taking part in an exhibition, consider hiring furniture as it could save you time, save you money and make the whole organizing of your exhibition much easier for you.…