Exhibition Design – How to Make the Right First Impression

Exhibition design is a very important part of any marketing strategy. In order for a company, and what they are selling, to stand any chance of success they need to exhibit well.

Before deciding exactly how your company is going to exhibit you need to make some very important decisions. Before you move into the final stages of your exhibition design, you need to be clear on the visual identity of your company, the target group, the specific product or service that the exhibit is trying to sell, and the best type of selling strategy.

The target audience will be dictated mostly by the event that you have chosen to exhibit at. Within this group of people there will be lots of smaller groups, each with slightly different needs and requirements. You need to be absolutely clear which of these groups you most want to target your marketing at. Once you have made this decision then you should be able to decide on a strategy to best target these consumers.

Your exhibition design should be geared towards this target group and the marketing strategy that you believe will best sell your product or services to them. This strategy must also be implemented whilst maintaining your wider company identity and branding. It is also very important that your stand is appropriate for where you are exhibiting.

Juggling all of these requirements and still managing to produce a professional, well targeted exhibition design is a very difficult task. If you only have one, or a couple of very similar events to exhibit at each year, then you may find a formula that works for you. If your exhibiting requirements are more varied and diverse, then it will probably be worth enlisting some professional help.

There are lots of companies that specialize in exhibition design. They are often marketing companies that also have a lot of expertise in corporate branding. This means that all you need to do is give them a creative brief, along with any practical constraints, and they will be able to make it all happen. Using a company such as this also has many practical benefits. Resources that may not have been available to you such as pull up banner stands, large format laminating, exhibition light boxes, and other professional exhibition materials will be readily available to these companies ensuring that your exhibition stand looks professional.

Admittedly, not all companies will need the help of specialist exhibition design companies. If you are in doubt they are well worth looking into. The major advantage is that they will allow you to relax in the knowledge that your exhibition will be perfectly pitched and professional.…

An Exhibition Stand Rental is the Easiest Way to Exhibit In a Trade Show

An exhibition stand rental can greatly simplify the process of preparing for a trade show or convention. If you do not typically attend trade shows, chances are that you do not have the equipment necessary to participate. As purchasing new stands and other exhibition gear can be very expensive, making use of rentals can help ensure that you have the best display possible at the lowest amount of investment. However, there are a lot of things that you will need to keep in mind if you wish to go through with a rental. Above all, it is important to realize that most rentals do not typically come with creative as a part of the price. The banners and panels required to make full use of the rentals will need to be designed and manufactured. Fortunately, you can usually request creative to be made directly through the rental company.

Once you have decided what type of exhibition stand rental you want, you will need to decide on the creative for your stand display. The creative is a very important aspect of your exhibition. This is what will manipulate your client’s feelings towards your company. A well thought out display can endear the client towards your business. In addition to this, it can help prove to your clients that you are professional. A professional first impression is vital if you wish to develop long term relationships with new clients. In addition to this, it is important that you show a professional appearance to your existing customers. This will ensure that you do not lose any clients. As your competition will be striving to show themselves as professional and desirable as possible, it is important that you surpass their efforts.

You should plan your exhibition stand rental well in advance. Depending on the complexity and size of your booth, you may need to allow extra time for your rental. The larger the display, the more work that is involved in customizing the rental and creating the banners and panels needed to decorate your exhibit. For large scale events, you will also need to make use of employees to set up and man the booth. The larger that the exhibit is, the more investment that you will need to make to ensure that all of your efforts result in a successful trade show. After you know what rental you need, you will need to allow at least seven business days for the banners to be made. This can take more or less time depending on how complex your exhibition display is.

While making use of an exhibition stand rental, the banners and other creative that you pay for will belong to you. This allows you to use them again at future trade shows and presentations. However, it is important that the rentals you select in the future are compatible with your creative if you want to keep your banners for future events. While there are many standard sized rentals that you can choose from, you will need to take care to reserve the right ones for your needs.…

Exhibition for Fastener Enterprises

During 17th to 19th December, 2010, the Indiamart Fastener Expo 2010 & Hand Tools Expo 2010 which was organized by Unitech Exhibitions was held at Chennai Trade Centre (located on East Coast of south India).

The exhibition lasted about three days. There are about 120 exhibitors participated in this exhibition. 35 from Mainland China, 14 from Taiwan, and most of the others were from India. Among enterprises which are from Mainland China, about four exhibitors specialized in producing fasteners. They are Hangzhou Xiaoshan Gaofeng Nail Factory, Wenzhou Junhao Industry Co., Ltd., Wenzhou Wanda Fastener Factory, and Ningbo Zhenhai Hexin Standard Parts Co.,Ltd.

During these days, the exhibitors demonstrated electric power tools, hand and pneumatic tools, and fasteners, etc. And visitors get much information during this exhibition. The exhibitor from introduced Chinese suppliers to the buyers. Moreover, invited by Mr. Narinder Bhamra, the president of Fastener Manufacturers Association of India, also paid the visit to all the Chinese exhibitors one by one for further business negotiations.

According to the investigation on the local manufacturing, at present the following products still have advantages when being exported into India from China. The first one is the grade 8.8, 6.8 bolt or screw, diameter from M10 to M16 (also inch sizes). The second one is the SAE 1010/1018 nut, M6 to M20 (e.g. Hex nut, nylon nut, and flange nut etc.).

India, which has the population of 1.1 billion and the great potential of 2.5 million car output annually, is an emerging market. It has become world’s the third largest automobile consumer market after the United States and China. It has a large requirement on the industrial equipments and components. The range is wide which covers all low-end to high-end products.

It is undoubted that the exhibition provides a good chance for most of the fastener companies. It gave them more information. Moreover, it also brought them a lot of business cooperative opportunities.…

Outdoor Signs – Items That Help Create a Better Impact

Putting exhibition stands outdoors is one of the best tools to market your business. In this manner, you will surely attract not only the people you invited to the event but passersby as well. The success of the outdoor event will only be seen with the number of people who will actually buy your product or seek your services. Whilst this is true, you must do everything during the advertising period. There’s no great way to do that than to have your signs placed outdoors.

When placing your banners, posters or message boards outside of your office premises, you must be able to add some creativity to them. Exert some effort to make your signs appealing to consumers. There are some things that your company may do whilst there are some things that service providers are willing to render.

Outdoor exhibition stands and some issues to think of

Before proceeding to the items that will help create better outdoor displays, it pays to look into some factors to consider when choosing the right gadget. Below are some issues you may want to tackle first.

o Location. There are many locations to choose from when you want to host an outdoor event. In this regard you may ask a couple of questions such as “Is the location susceptible to traffic?” or “Are there a lot of people passing by the venue?”

o Weather condition. Hosting an outdoor event is ideal during summertime. At least, you are sure that no storm or wind will destroy the display. Your exposure under the heat of the sun however leads you to choose other accessories to help you in the process of posting your signs.

o Uniqueness of your display. If you are marketing a product that is the same as those offered by some establishments in your area, you have to make sure that your outdoor display is extraordinary.

Accessorizing your outdoor exhibition stands

After eliminating your doubts and answering all your questions, you may now proceed to the accessory choices for your outdoor displays. The following options will help create a standout for your simple banners:

o Instant shelters. You may use a branded gazebo to protect yourself from the harmful rays of the sun or for any other unexpected weather conditions.

o Exhibit stands. There is a wide array of outdoor stands for you to utilise in your event. This will help you create a more appealing banner for your prospects.

o Flag displays. Just like international flags raised in government institutions worldwide, flag displays are good ways to enhance your outdoor exhibition stands. You may also use portable flag poles and wing banners for your presentation.

o Display barriers. Hosting outdoor events may mean that you have no control over the crowd. Managing your audience will be left to the care of display barriers.

There are other things you may use for creating outdoor signs and presentations to introduce your business or to launch your newest product in the market. Get help from all of these accessories to ensure the success of the entire event. Of course, never fail to check on the options you have when it comes to budget. It is best to go for service providers offering all the necessary items for presentation of your outdoor exhibition stands.…

Exhibition Graphics – An Attractive Way to Present Your Company

Standing out a trade exhibition is important because it is likely that many of your local, regional and national competitors will also have a presence. You need to convince them (both the exhibition visitor and competitor), that your business is the best place for a potential customer. Prudent businesses will engage the services of professional exhibition graphics companies in order to do this. They offer a number of different products to achieve the desired purpose.

5 of the most significant advantages of using professional exhibition graphics services:

You will be able to work with the graphics company in order to create bespoke large format posters and panels. These would normally contain business names, trademarks, logos or similar exhibition graphics.

The message needing to be promoted at the exhibition can be displayed with the aid of a roll-up banner system or pop-up exhibition stands. Either of these methods will help to provide a system which is easy to set up and take down, making it ideal for a trade fair.

Likewise, it will be easy to transport and store your exhibition graphics if you use roll-up banners or pop-up banners. These tend to come in a self contained case. They do not take up a lot of room when dismantled, and can be erected in minutes, if not seconds.

A professional graphic design companies who specialise in exhibitions can create certain posters with specific slogans which, for example, make reference to a specific event, exhibition or date. This allows a particularly relevant message to be put across.

Whether within a shell scheme or free standing area, a well designed exhibition graphics and display units will create a professional looking stand. This, in turn, will reflect positively on your business and should serve to draw more interest from visitors to the trade fair.…

Your Exhibition Stand Supplier Does More Than Just Sell You an Exhibition Stand

Exhibition stand supplier and manufacturers offer a perfect solution for companies that rely on performances at trade shows and conventions for new clients. To get the most from these events the services of a reputable and experienced exhibition stands contractor is essential. He can really help to heighten the profile and bring in additional business. The success of any given exhibition or trade show can be measured in several different ways. The most obvious thing about a successful event is of course an increase in business. These specialists can help towards a sustainable business by bringing your products to a wider audience, enabling a bigger selection of potential customers and the exhibition and trade show arenas, to sell yourself.

• They can help you, if you need premium quality exhibition display stands, pop-up graphic displays, banner stands, portable exhibition lighting or quality literature stands. Whatever the occasion, a dedicated team of exhibition stand supplier and designers have this unrivaled ability to provide the most comprehensive exhibition solutions and can supply everything you need for an attention-grabbing display. They are always keen to work with their clients to understand their marketing objectives and arrive at exhibition design concepts and stand solutions that can meet and surpass the goals of their valued clients. They are exhibition system specialist, supplying quality exhibition products at very competitive prices.

• They offer products that are quick to set up and easy to transport and can provide a limited lifetime warranty on all pop-up exhibition stands and portable displays with pop-up frames against defects in materials or workmanship in normal use.

• An exhibition stand supplier can provide you with almost everything you need to set up a professional display, which will attract customers to your product or service. He can also offer the perfect solution for a light weight, low cost as well as reusable promotional display.

• The exhibition stands and displays on offer are so versatile in their uses, that you are not restricted to only one type of function. You can make your use of your banner stand in many different situations such as during training courses, at exhibitions and conferences, in reception areas shops, during sales meetings and public areas. You can also use them again and again.

• They all come in a great variety of shapes and sizes which means that you will never be stuck for the one that best suits your needs.

Always choose your exhibition stand supplier carefully and check the credentials, as the future of your business could depend upon it. The objective behind any company’s exhibition stand is to attract attention and stand out among its participants. Your exhibition display stands are effectively a portable representation of your business and if the standard and appearance of them is good this will impact on what people think of your company. An unsuitable or obviously cheap stand can affect you and your company, negatively this is obviously a thing, which must always be avoided.…

Exhibition Stands – The Quick and Easy Way to Advertise For Your Business Long-Term

Advertising is a subject that means very different things to very different people. Some people believe that word-of-mouth advertising is the best form. They believe that it is a person’s personal opinions and their own unique experiences that truly sell a product over its competitors. Others believe in the superiority of advertising in the printed form. These people understand that while word-of-mouth advertising is very important, most people are not inclined to purchase a product unless they believe that the business selling it is reputable.

The primary way that they determine if a business is reputable is by seeing whether or not the business has any real notoriety or a positive reputation. Regardless of what kind of advertising you think is best, everyone knows that getting the word out about your business is just as important as having a quality product to sell. While there are many great ways to advertise for your business, one of the most effective, but underutilized way is through the use of exhibition stands.

Exhibition stands provide a business owner or an organizer of an event, with a way of advertising that is prominent and eye-catching. Typically seen outside of large event centers, displaying beautiful banners designed to get your attention, exhibition stands definitely get the word out. The average roll-up banner is made of high quality PVC and is, on average, guaranteed for at least two years of continuous service. If assembled well, which is really no issue considering the easy and straightforward nature of roll-up stands, and placed in a weather conscious location, they can last for a considerably longer amount of time.

Think for a moment just how valuable two years of guaranteed advertising service is. If you knew for a fact that your message would be conveyed to the general public for two solid years without interruption, how many potential customers could you potentially convert? How many additional new customers could you attract to your upcoming event?

Exhibition stands open up an avenue of advertising most people are unaware of. When you use exhibition stands you’re spending your advertising money wisely as they are both low cost and high-impact. Smart marketers typically use low-cost temporary printed posters and flyers to get the word out about their business or product. Think about what would happen if you could ensure the life and continued advertising power of your “poster” for at least two years. When you use roll-up banners instead of posters, they provide you with all of the intrinsic strength of advertising using a printed medium, but without the short lifespan that typically comes with using low-end printed posters.

Making the right advertising choices, for your business or event, doesn’t have to be hard. If you want to not only receive all of the benefits that printed advertising provides, while taking advantage of the created word-of-mouth, then utilizing exhibition stands will definitely help you towards your goals. Plus with a little forethought and good planning, you’ll have in your possession a beautiful and well-designed advertisement.…

Pop Up Stands Create a Big Impression For a Small Cost

Pop up Stands with great graphics that create a big impression will be vital to the financial success of your presence at a trade show or exhibition.

Exhibitions are one form of marketing where with a bit on ingenuity and some careful planning a small company can have as much success in terms of business gained and money made as the big corporations who otherwise tend to dominate the marketing scene because of the vast budgets they command.

If you can come up with some innovative ideas to utilize your pop up stands in a fund way, you need not have a huge budget but can still get a real ‘buzz going’ with hordes of visitors crowding round your stand and nothing draws a crowd, like a crowd!

If you really put your heads together and come up with some great ideas and develop a theme for your stand and then get some great graphics to highlight this, it will really pay off. Make sure that you do your part in getting visitors to the show by marketing to your customer and your prospects databases and send them show invitations, details of your special offers and incentives for the show.

Make certain that all your stand staff are really well trained, motivated, enthusiastic and incentivised – they need to know that you value their effort and that going the extra mile, trying just that little bit harder is going to be rewarded.

Make sure that you have a cast iron, fail-safe mechanism for recording information from leads that you get, treat your leads like gold dust and follow up every single one, without exception when you get back to the office – if possible, have staff back at the office ready to work on the leads the following day if the show is spread over several days.

It is vital to remember that whilst a huge marketing budget undoubtedly makes things easier, it is still possible to have a hugely successful trade show if you have clever, fun, ideas and a lot of enthusiasm.

Pop up stands should definitely form the backbone of your exhibition displays and by making sure you do your homework before the exhibition, training the staff who will man your stand and making sure you make the most of every sales lead you get, your company will do very well from exhibiting at trade shows, even though your stand may be smaller than some of your competitors.…