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Exhibition Contractor Role in Trade Show

Exhibition Contractor Role in Trade Show

Exhibition Contractors plays a crucial role in integrating various parameters required to ensure proper execution of Exhibition Stands. Exhibition Stands as a whole comprises of various elements that forms an integral part of the company image for their participation in Trade Shows. Exhibition contractor role starts from initial stages of understanding client objective to final execution of exhibition stands and maintaining them through out the exhibition.

Exhibition Contractor have various phases to be executed as to ensure the objective is sustained at each phases. The key role of exhibition contractors are as below

1. Understanding Client Objective

Understand the client objective is the most important phase of all in order to execute the exhibition stalls in a required fashion. The core objective is set based on meeting with the clientelle and understanding

What is the purpose of participation?

What is the expectation for exhibition stall?

What are the elements emphasized on?

Once the Objective is set, it is analyzed for various options suitable and the best options that will meet client objective

2. Analysing Client Objective

Based on Objective the contractor sets the most suitable options for exhibition stall execution

* Popup Stands are highly effective medium for clients with multiple exhibition requirements, can be easily carried to locations, Minimum Setup and Dismantling time, One time investment for various exhibitions

* Custom Fabricated stall gives unique brand visibility in the exhibitions, due to various options execution in terms of structure, prints, paneling, display, branding etc. Custom Fabricated stalls gives all the desired elements a highly effective medium for execution of Exhibition Stand- High Branding Structure for visibility all around, Vibrant look, Designer Display etc

* Exhibition Portable Stands structure like Banner Stands, Catalogue Stands, Display Counters etc are another common elements for exhibition for fast setup and cost effective proposition.

2. Designing Stall Design Layout

Exhibition Stall Designing involves understanding the intricacies in the execution and designing based on various element sorted out for final execution. Desigining layout require proper positioning of elements and setting the branding to desired level based on the objective.

3. Printing the panels

Prints are an important part of exhibition stands and needs to be taken seriously. Design Artworks need to be based on understanding the concepts for exhibition stand execution, client’s Products/Services, Branding etc. A good catchy artwork gives the crowd feel of the company and attract more ppl to the stall. Printing materials needs to be decided based on client Budget, Effective Branding requirement, attractive artwork etc.

4. Executing the Exhibition Stands

The day has come to execute the design elements and to ensure right procedures are followed and placed for what is approved by the clients. Ensure all the structures are set in desired fashion and finishing is upto the standard. Prints are placed in a desired fashion and visible at an eye level, display is set for products in a highly effective manner and design is executed to the core.

Exhibition Contractor plays a crucial role for company brand image and choosing the right contractor for exhibition stall is the most important part for the company.…

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A Great Englishman in Madrid, JMW Turner (1775-1851) Painting Exhibition at the Museo Del Prado

A Great Englishman in Madrid, JMW Turner (1775-1851) Painting Exhibition at the Museo Del Prado

Queen Victoria was horrified by the grubby little man, “why are his fingernails so dirty?” she squeaked. The answer might be very simple, “Turner liked the muck and slather of paint.” And, good heavens, could he paint. To add to this air of nuttiness once when Turner was riding one of the newly invented steam trains he stuck his head and shoulders out of the carriage much to the alarm of his fellow travellers. His excuse was he wanted to experience the rain, steam and speed first hand…! Luckily for him there were no trains coming in the opposite direction in 1844 otherwise he might have experienced sudden decapitation at first hand.

Turner was particularly noted for his seascapes. The rougher the sea the better. Tossed and blown he would stand near the waters edge holding onto his canvasses for dear life. The local villagers wondering if they should alert someone, the village policeman or the parson maybe. Eccentric yes, clinically insane, no. He painted ships, waves, storms and wild ‘Turner’ skies that rumble and blow right off the canvass. Look at a Turner seascape for long enough and one can feel a sort of queasy seasickness as the green and blue foaming mountains of water fall towards the gallery floor. Turner also liked to paint more tranquil foreign shores. He was well travelled and loved Venice and Rome but he always returned to his beloved England and the stormy English weather.

As he got older he became more and more abstract, once having a picture described by ‘The Times’ critic as “all soapsuds and whitewash”. Needless to say, Turner was reported to be unperturbed by the comment. The critics name is utterly lost to posterity, so much for learned art criticism! Turner could quite fairly be called the fist truly modern artist, becoming increasingly more abstract as his career advanced. Near the end of his life his water and skies could be seen as prototype impressionism. A flowering of which was to follow only a few years after his death in 1851. Turner was a great British artist and now he is ‘on tour’. Pictures borrowed from Tate Britain and other places and have been exhibited in London and Paris as part of this critical analysis of his life and times. Now, in Madrid, in one of the greatest art galleries in the world, Turner is available for us to study for ourselves up close and for real.

The exhibition, titled ‘Turner and the Masters’ is designed to compare Turner with his contemporaries in the 19thC art market. If you have not yet been to The Prado or maybe just finding the time to appreciate art now you have retired, the Prado is one of the top five art galleries in the world. Absolutely in the same class as the Louvre in Paris or the Rijksmuseum in Amsterdam, The Hermitage in Russia, The National Gallery in London and the Met in New York.

Easy to get to by road, rail and air, Madrid is well served by the Metro underground. The Prado is easy to find, not too far from the Banco de Espania Metro.

Book a ticket in advance for this exhibition, The Prado won’t allow you into the Turner Exhibition without one.…

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Aesthetic Beauty – Glass

Aesthetic Beauty – Glass

Earlier there were mud houses and then came hay ones. Finally brick houses replaced all. Similarly, people used wood, metal and explored what not, to look distinct. And then came glass that replaced everything in the battle of aesthetic beauty. The last century has seen the maximum use of glass in infrastructure and interiors. The product of sand has its own charm and glory that has drawn attention from all over the world. Look at any building and you would find ample use of this transparent product of silica (sand) and such is the charisma of glass that it never goes unnoticed.

These days many people use glass even in their homes to enhance the beauty of their house. Be it doors, windows, green house on the terrace or in lawns or interiors, various designs and applications of silica product can be seen. It has become very popular in workplace. Glass buildings have always been making rounds but, the most stunning is the magical glass floors. It is not as brittle as it seems to be. With the advanced technology, this sand’s child has become very strong. Over ages people have employed it for various purposes and even many palaces have used it for marvelous roofs and walls. It has always been explored for making architectural wonders.

As far as business and stores are concerned, see-through screens at the entrance and refrigerator doors works wonders. If you have limited space display of products become challenging. Screen doors and windows for the maximum display area in your store is the best way out. This optically transparent material enhances the overall look of the store and the display becomes so clear that customers can easily take notice of all the products. One can install “reach-in” or “walk-through” glass door inserts with shelving and lights. These transparent display doors improve customer access to your product and help boost sales. This is perfect for bakeries, bottle shops, hotels, service stations and super markets etc.

At the same time other factors parallel to the doors and windows are equally important. Banner Stands with header lights look awesome. The glistening effect increases the appearance of the store and hence its visibility. Proper lights and banners can give a top-notch visual effect to the store. Roll-up displays with attractive visuals and eye-catching images easily attract attention. Whereas pop-up banners with luminescent effect, as in back-lights, can make your store stand apart among others.

Glistening glory of glass, attractive posters on the display boards and special light effects, beating the tough competition, all can contribute together to take your store to new heights and achieve success.…

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Employing Display Stands for Exhibitions

Employing Display Stands for Exhibitions

There is myriad of options available to select the best display stand for your exhibition. The advertising market is flooded with a myriad of options to showcase the products and services in an effective manner. The display materials like posters, PVC banners, stickers and different types of catalog design. First, you need to finalize the place you want to create an exhibition booth for your company. The place matters a lot; it should be finalized keeping your target audience in the mind. After this, you should choose a suitable day and duration in which major customers can be targeted. Choose a weekend so that you can grab huge audience to your exhibition booth. Prefer a mid-place in your city would be convenient for all your potential customers to attend the trade show event.

Once you are done with deciding the venue and time for your trade show event, you can select the best exhibition stands for presenting your company’s products and services to the market. The exhibitors have to make a choice between the old-fashioned display materials and customized displays to design your booth. Transition from old to new is easily possible with the options of size, color, shape, fabric and various other elements of designing the display stand. You can create a stand to hold all the brochure design and leaflet design showcasing different products to the audience. Your stand can change the overall look of your trade show booth as it has the capability to make you stand out of your competitors. You can decorate the stand with the help of printed stickers.

You can give a mark of remembrance to the visitors coming at your stall. The giveaways could be a catalog design, vinyl stickers and a small sample of your products that can entice the target audience. At the exhibitions, you have numerous options like table-top displays, PVC banners, backdrops, display stand, etc. These days, even double-sided banner stands are in trend. You can create multiple graphic displays using innovative graphics, tag lines and highlighted logo of the company. These displays are easy to fit and assemble at the trade show booth. You can swap graphics in the exhibition stands to be used at different shows or events. These stands come with carrying case, which makes them easy to store and carry from one event to the other. You can employ different types of display stands to gather attention of huge masses at your trade show booth.

Choose light-weighted, portable and cost-effective stand where you can display a variety of brochure, catalog and leaflet design for your products. You can integrate fabric in your display graphics, to create a strong visual impact in the mind of the visitors at the event. The main motive of participating in any event is to convey your marketing message effectively to the target audience. This can be fulfilled by any of the display stand.

You have various options to choose while creating exhibition stands for your event. The advertising market is full of brochure design, leaflet design, PVC banners and a variety of materials to make your booth stand out of the competitors. You can use vinyl stickers to decorate your stand, and give away to the visitors at your booth.…

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Modular Exhibition Stands Are Easy to Setup and Are Flexible

Modular Exhibition Stands Are Easy to Setup and Are Flexible

Modular exhibition stands are just the thing for the business owner or company that has to attend a lot of trade events, or which has to organise such event fairly regularly.

Remember when you think of the effect of a trade show on the mind of a customer, that while quality in your products is eventually what will gain you a satisfied customer, one who thinks well of your company and who will deal with you again and again in future, it is pure advertising that will bring that customer to you in the first place. This is indisputable fact, and indeed no business leader would dispute it – or at least, no business leader who intended his or her business to survive.

So lets talk about the considerable advantages of modular exhibition stands over others that you might be thinking of using for your next trade event. The first advantage is originality, ease of set up and versatility. The stand can be modified for look and function depending on the sort of event that the company is making it’s presence known at.

Then, this stand can also be modified so that it perfectly fits the space sanctioned to you at a given exhibition – it doesn’t matter whether that space is smaller or larger, your stand can be made to fit. As you can well imagine, this is an undoubted and incontestable advantage that modular exhibition stands possess. It would do your company little good to have a state of the art and exorbitantly expensive designer stand if it turned out to be too big when you arrived at the exhibit and learned exactly how much space was allotted you.

And finding the space provided to be too small for your stand is a notoriously common occurrence. Imagine the advantages of possessing a stand that can easily be adapted to the space provided. Not only is it extremely convenient, but you can imagine the money it saves you – instead of perhaps having to go out and order another stand, or bringing in a construction crew to make alterations that may seriously damage your designer stand, you simply modify your modular stand.

And modular exhibition stands are also never too small for the space provided – it can be expanded so that it fits the given space exactly, maximizing your use of space at the exhibition.

There are even more advantages – it is possible to add and remove shelves, for examples, to suit your requirements – removing ones you do not use, and adding those that you need – sometimes in a completely different location.

Similarly it is possible to make those very same shelves larger of smaller as per your requirements of the moment. Then you can go one step further and rearrange the stand to suit different programmes you think up in the course of different events or even at intervals during a single event. Now if anything will help you to stand out at a trade event, modular exhibition stands will do the job.

Invest in a modular stand and ensure that your display at the next trade event is always fresh, original and interesting.…

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Pod Exhibition Systems Are a Great Way to Present Your Marketing Message

Pod Exhibition Systems Are a Great Way to Present Your Marketing Message

A large number of pod exhibition systems are designed to create a strong visual impact for your exhibition display stand. They are quite ideal to suit all budgets and display requirements and can help you make it clear what you offer and make your offer appeal to your most desired audience. These items can provide flexibility and adaptability that many other units cannot provide and allows the creation of everything from a simple small display stand or booth to a large and impressive trade show display. This would enable you to achieve a custom build display without the expense that usually comes with custom designed products. These systems can be the perfect marketing piece if you have a great concept or theme and can really help you target your particular market and would give a significant opportunity to enhance brand and product visibility, promote new and existing products, generate leads and drive incremental sale.

• There are companies, which specialise in exhibition stands including pod exhibition systems, banner stands and exhibition graphics. They have been a number one provider of exhibition display stands for over the last few years and their portable exhibition equipment is really second to none.

• These systems are a fantastic medium of presentation, giving instant impact, ideal for conferences, retail displays and on an exhibition stand. They can display an advertising, branding or corporate message and are designed to show large-format graphics and are available in different sizes and with various graphic options. With the help of the graphics studio, there are specialists, who are able to create high end, attractive and stylish displays that will really grab the attention of potential clients. They are all guaranteed and supplied with quality graphics and customer service to versatility of these stands means that multimedia screens, literature stands, lighting and exhibition furniture can easily be added to your display stands for a unique exhibition display.

• You can choose from a great range of pod exhibition systems, including portable display stands and display boards that are all built from quality hardwearing materials that can stand up to the rigors of exhibition life. They look quite attractive and can be custom designed to suit your specific display requirements and branding needs.

• These are easy to set up systems that provide professional displays to any width and durable portability for constant use in the marketplace.

• There are a wide range retail displays that include new plastic mannequins, poster displays which include cable mounted floor to ceiling kits, freestanding poster display units, light boxes, digital poster displays and notice boards.

With these pod exhibition systems, you can increase your booth traffic by notifying your customers and prospects that you will be exhibiting, and giving them a reason to visit you. They allow a great way to express your most outstanding benefit so clearly and compellingly that your target visitors will make a beeline to explore your offer and speak to your staff. As a result, your customers will remember you and feel kindly toward your company when they need your product or service.…

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Guggi Exhibition at John Rocha in London

Guggi Exhibition at John Rocha in London

Great news for label-lovers, this autumn when you draw near to the Mayfair’s high-fashion centre of Dover Street, don’t forget to visit the high-flying Irish fashion designer John Rocha’s in-style London shop, which will be exhibiting classic work by the cutting-edge Irish artist Guggi along with John’s AW10 collection. This collaborative exhibition started on 19th September and runs until 25th November. Guggi Exhibition in London will definitely offer an exotic blend of Rocha’s avant-garde clothes and Guggi’s contemporary art for over a month.

An Irish fashion designer John Rocha is one of the most acclaimed faces in the fashion industry. He’s best known for introducing a unique experimental style for producing up-to-the-minute fabrics and using ground-breaking techniques. This well-established designer has also expanded his portfolio to comprise interiors, crystal, architecture and jewellery. In 2006, John Rocha unveiled his all-the-rage collections for British fashionistas by opening an exclusive lifestyle boutique on the Dover Street. So far, Rocha has won numerous high-status awards for his exceptional creativity.

Guggi is a world-shattering Irish artist, who started off as a musician with Virgin Prunes, but he has lately gained universal acclaim for his minimalistic paintings. Since leaving Virgin Prunes in 1984, he’s exhibited his innovatory paintings, representations of vessels and bowls, in many well-recognized galleries including New York’s Tony Shafrazi Gallery, London’s Osborne Samuel Gallery and Dublin’s Solomon Gallery.

The Rocha’s London store was transformed considerably; various canvases with Guggi’s finest work had been hung on the store’s ground floor and upper floor, the lower ground is used to display and sell Simone Rocha and John Rocha’s off-the-rack menswear label. Most of all, the Guggi Exhibition in London includes fourteen classic examples of the Irish artist’s out-of-the-way paintings and high-quality works on paper that feature abstract and contemporary representations of bowls and other vessels.

So, if you want to explore an unusual combination of John’s avant-garde clothing and Guggi’s creative art, the Guggi Exhibition at John Rocha’s Dover Street store in London is a must-visit exposition.…

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Exhibition Design – How to Make the Right First Impression

Exhibition Design – How to Make the Right First Impression

Exhibition design is a very important part of any marketing strategy. In order for a company, and what they are selling, to stand any chance of success they need to exhibit well.

Before deciding exactly how your company is going to exhibit you need to make some very important decisions. Before you move into the final stages of your exhibition design, you need to be clear on the visual identity of your company, the target group, the specific product or service that the exhibit is trying to sell, and the best type of selling strategy.

The target audience will be dictated mostly by the event that you have chosen to exhibit at. Within this group of people there will be lots of smaller groups, each with slightly different needs and requirements. You need to be absolutely clear which of these groups you most want to target your marketing at. Once you have made this decision then you should be able to decide on a strategy to best target these consumers.

Your exhibition design should be geared towards this target group and the marketing strategy that you believe will best sell your product or services to them. This strategy must also be implemented whilst maintaining your wider company identity and branding. It is also very important that your stand is appropriate for where you are exhibiting.

Juggling all of these requirements and still managing to produce a professional, well targeted exhibition design is a very difficult task. If you only have one, or a couple of very similar events to exhibit at each year, then you may find a formula that works for you. If your exhibiting requirements are more varied and diverse, then it will probably be worth enlisting some professional help.

There are lots of companies that specialize in exhibition design. They are often marketing companies that also have a lot of expertise in corporate branding. This means that all you need to do is give them a creative brief, along with any practical constraints, and they will be able to make it all happen. Using a company such as this also has many practical benefits. Resources that may not have been available to you such as pull up banner stands, large format laminating, exhibition light boxes, and other professional exhibition materials will be readily available to these companies ensuring that your exhibition stand looks professional.

Admittedly, not all companies will need the help of specialist exhibition design companies. If you are in doubt they are well worth looking into. The major advantage is that they will allow you to relax in the knowledge that your exhibition will be perfectly pitched and professional.…

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An Exhibition Stand Rental is the Easiest Way to Exhibit In a Trade Show

An Exhibition Stand Rental is the Easiest Way to Exhibit In a Trade Show

An exhibition stand rental can greatly simplify the process of preparing for a trade show or convention. If you do not typically attend trade shows, chances are that you do not have the equipment necessary to participate. As purchasing new stands and other exhibition gear can be very expensive, making use of rentals can help ensure that you have the best display possible at the lowest amount of investment. However, there are a lot of things that you will need to keep in mind if you wish to go through with a rental. Above all, it is important to realize that most rentals do not typically come with creative as a part of the price. The banners and panels required to make full use of the rentals will need to be designed and manufactured. Fortunately, you can usually request creative to be made directly through the rental company.

Once you have decided what type of exhibition stand rental you want, you will need to decide on the creative for your stand display. The creative is a very important aspect of your exhibition. This is what will manipulate your client’s feelings towards your company. A well thought out display can endear the client towards your business. In addition to this, it can help prove to your clients that you are professional. A professional first impression is vital if you wish to develop long term relationships with new clients. In addition to this, it is important that you show a professional appearance to your existing customers. This will ensure that you do not lose any clients. As your competition will be striving to show themselves as professional and desirable as possible, it is important that you surpass their efforts.

You should plan your exhibition stand rental well in advance. Depending on the complexity and size of your booth, you may need to allow extra time for your rental. The larger the display, the more work that is involved in customizing the rental and creating the banners and panels needed to decorate your exhibit. For large scale events, you will also need to make use of employees to set up and man the booth. The larger that the exhibit is, the more investment that you will need to make to ensure that all of your efforts result in a successful trade show. After you know what rental you need, you will need to allow at least seven business days for the banners to be made. This can take more or less time depending on how complex your exhibition display is.

While making use of an exhibition stand rental, the banners and other creative that you pay for will belong to you. This allows you to use them again at future trade shows and presentations. However, it is important that the rentals you select in the future are compatible with your creative if you want to keep your banners for future events. While there are many standard sized rentals that you can choose from, you will need to take care to reserve the right ones for your needs.…

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Exhibition for Fastener Enterprises

Exhibition for Fastener Enterprises

During 17th to 19th December, 2010, the Indiamart Fastener Expo 2010 & Hand Tools Expo 2010 which was organized by Unitech Exhibitions was held at Chennai Trade Centre (located on East Coast of south India).

The exhibition lasted about three days. There are about 120 exhibitors participated in this exhibition. 35 from Mainland China, 14 from Taiwan, and most of the others were from India. Among enterprises which are from Mainland China, about four exhibitors specialized in producing fasteners. They are Hangzhou Xiaoshan Gaofeng Nail Factory, Wenzhou Junhao Industry Co., Ltd., Wenzhou Wanda Fastener Factory, and Ningbo Zhenhai Hexin Standard Parts Co.,Ltd.

During these days, the exhibitors demonstrated electric power tools, hand and pneumatic tools, and fasteners, etc. And visitors get much information during this exhibition. The exhibitor from introduced Chinese suppliers to the buyers. Moreover, invited by Mr. Narinder Bhamra, the president of Fastener Manufacturers Association of India, also paid the visit to all the Chinese exhibitors one by one for further business negotiations.

According to the investigation on the local manufacturing, at present the following products still have advantages when being exported into India from China. The first one is the grade 8.8, 6.8 bolt or screw, diameter from M10 to M16 (also inch sizes). The second one is the SAE 1010/1018 nut, M6 to M20 (e.g. Hex nut, nylon nut, and flange nut etc.).

India, which has the population of 1.1 billion and the great potential of 2.5 million car output annually, is an emerging market. It has become world’s the third largest automobile consumer market after the United States and China. It has a large requirement on the industrial equipments and components. The range is wide which covers all low-end to high-end products.

It is undoubted that the exhibition provides a good chance for most of the fastener companies. It gave them more information. Moreover, it also brought them a lot of business cooperative opportunities.…