No Picture
General

Advertising a Business Via Online Exhibitions

Advertising a Business Via Online Exhibitions

It is common sense that advertising a business today, particularly online, is not an easy task. With the plethora of online business directories, most of which seem identical to each other, it is hard to find places where your business can get noticed and the link to it have any real value. One alternative to the traditional ways of online business promotion is that of online (or virtual) exhibitions, which comes to fill this need in a creative, interesting and effective way.

Online exhibitions can be seen as the evolutionary descendent of business to business directories and one of the most worthwhile ways of business online advertising. In essence, they are a graphical interactive interface with what your business is and what it has to offer, mimicking the traditional trade shows. The great advantage virtual exhibitions offer in relation to their physical counterpart is that you can access them from wherever you are, be it your office, your home, or your smart phone. Moreover, apart from the unavoidable internet connection cost, they are completely free for the visitor. Furthermore, as online exhibitions are something virtual, there is no usage of natural resources, making this business promotion method very eco-friendly, a truly green advertising means. Finally, unlike traditional exhibitions, virtual exhibitions are accessible 24/7, merely a few clicks away from any internet user around the world.

Apart from the above advantages, online exhibitions are also an excellent way for business networking. Say that you are producing telephones and you are interested in finding a company to help you promote them in your country, or abroad. By visiting a virtual exhibition you can network with potential telephone merchants and eventually find a trader/importer you can work with. All this can be done after checking out what each one has to offer by visiting their virtual exhibition stands. The latter can usually offer more information than their company websites, and in a more direct way (e.g. via an online chat feature).

Currently they are a few companies that offer this kind of business advertising service. All of these charge an annual or a 6-month fee for this service, which is quite cost-effective.

All in all, online exhibitions can be an excellent advertising tool, which can be effective and fun to use, both as an advertiser and as a user. Although it may not replace the existing ways of promoting a business anytime soon, it can certainly enhance the business networking experience by offering something more than the traditional online business directories, at a quite competitive cost.…

No Picture
General

Making an Informed Decision on an Exhibition Design Company

Making an Informed Decision on an Exhibition Design Company

With so many exhibition design companies seemingly offering the same service and products, how on earth can you choose the one that going to be best for you? Take it from us, if you look beyond the surface you will see very important differences, and knowing these will make an informed decision a whole lot easier!

Trade Show Appearances can be deceptive.

On first glance an exhibition stand can look great, but you will be surprised how many on closer inspection fail even the most basic health and safety tests. Plenty of modular system constructions can be rushed, put together badly or just designed incorrectly. Get your chosen company checked out by an accredited organisation to make sure they can deliver something that is safe AND looks great.

Get a budget guarantee.

Yes all exhibition design companies we love the idea of an ‘infinite budget’, but its’ just not economically possible for the clients we serve on a daily basis. The hard facts are that the stand design needs to look as good as possible but within a budget set by you – the customer. Yes an 80″ LCD plasma screen will look great, but can the same effect be achieved by an 80″ HD projector? Yes the latex finish will look great on that Foamex, but will it stay that way beyond the first day of the show? Get a guarantee from your exhibition design company that they will stay within the budget you have set – after all it’s your money!

Make sure you get a return on your investment.

Many exhibition design companies are incredibly short sighted, and many won’t actually look at the impact the stand should be making on your customers. At the end of the day SALES LEADS are the reason you’re at the trade show in the first place. Make sure your exhibition design company have created a stand that is tailored to your specific needs. Should the stand design be open and inviting? Should you have a private VIP area for chosen important guests and the deals that are going to take place? What should we emphasise the most – stunning visuals or complex information? These are all important questions that you need to make clear to your chosen exhibition design company at the start of the design process.

Make sure you know the difference between a Marketing Agency and a ‘Full Service’ Exhibition Contractor

Many advertising agencies will offer to take care of your exhibition requirements. But make sure you chose a firm that knows all the options and technologies available and will take care of the design, construction, installation and storage of your exhibit all within one company. This is very important, as the building of your stand is an area that is often presumed to be ‘under control’ when in fact it’s possibly the part that can go wrong the easiest. You will need to choose a company that has experience building exhibits in as many countries around the world as possible, and they can get a complicated structure built to a high standard efficiently within it. You’d be surprised at how many companies employ unqualified installation staff to put up the exhibition stand, and pay the price with an unprofessional looking area at the trade show at the end of it., even after paying thousands of pounds on a great looking design.

These are just a few of the pitfalls that many companies make when choosing a Exhibition design company to create and install a stand for them. Make sure you do your research thoroughly on the pedigree of previous work and clients, and follow the advice above and you’re sure to be fine!

Happy exhibiting!…

No Picture
General

Successfully Launch Your Product Into the Market

Successfully Launch Your Product Into the Market

Launching a new product onto the market can be tricky whether you’re an experienced marketing person or whether you’re new to it. I’ve been in event organising and marketing for a while now and work for my own company so I’d like to think that although I don’t always get it right (and however experience you are there will always be an occasion when you’ve missed judged your product or audience) I am knowledgeable and I can share my tips and advice. I hope you find this article useful and interesting.

Firstly you need to make sure that there are no wholes or flaws in your product. Let’s face it if you’re trying to sell you product to businesses they’ll use any excuse to back out, haggle you down on price or generally give negative criticism. Although you do need to get your product on the market, take your time. Get opinions from the public and get it tested as much as possible. That way you’ll know of any problems, which you can fix before the launch date. If you launch something, which is faulty you’ll give it a bad name and even if you correct the problems it’s difficult to then resell it.

Make sure you do plenty of publicity. Spend a while going around all the different magazines and companies shouting about your product. Without advertising and word of mouth you’ll always struggle to sell your product. If you’re having a launch part consider how best to display it. Consider good exhibition lighting hire. Sorting out exhibition lighting hire can create the right appearance and make it look amazing. Get the ride stand and make sure your packaging is eye catching.

Make sure that you’re reaching out to the right audience. If your product only interests a niche market don’t try and sell it to everyone, as they just won’t be interested. Make sure you’re only working hard to promote it to the right people. Far too many people get carried away with trying to sell loads to everyone and this idea just doesn’t work. Along with this make sure your product launch appeals to the captive audience. For example if you’re trying to sell something which goes on a magical or wonderland theme maybe you should consider fairy light hire for event to create the perfect atmosphere. Something as simple as fairy light hire can take people to another world and get them plunging into your concept.

I hope these few, yet simple ideals have helped.…

No Picture
General

The Ultimate Audio Performance

Fane loudspeaker technology is internationally renowned for delivering the ultimate audio performance in theatre, club and concert hall sound reinforcement systems, offering maximum efficiency, wide frequency range and minimal distortion.  

Fane component loudspeaker products are the culmination of intensive research and nearly 60 years’ experience designing the most delicate quality Seismic Audio’s horn driver speaker without compromise. Fane has a heritage of delivering a quality of performance, reliability, and sonic excellence demanded by audio professionals’ most discerning.

Frequency response and sound pressure levels are scientifically calculated and adjusted to provide accurate matching and balance overall frequency bandwidths at overall high efficiency and negligible distortion. Driven by an uncompromising hunt for excellence, the Yorkshire-based, family-owned and managed company is committed to building the very best professional loudspeaker drivers.

Loudspeaker power ratings describe the amount of uninterruptible power that can be dissipated in the form of heat without damage. While more power dissipation may be better, this is only true if the procedure used to achieve it does not compromise the loudspeaker’s competence. Understanding the two leading causes of driver failure can help when it comes to understanding power ratings: Thermal and Mechanical. 

How Power Rating Is Determined 

How much power a Seismic Audio’s horn driver speaker can handle gives no direct indication of its performance at full capacity or how loud it will be. It just tells them that’s how much power it can survive. Many procedures exist for determining the maximum input power. All of them have merits and similar qualities yet yield different results.

Transducer Mounting

Low-frequency drivers are tested in free air orientated in the horizontal axis. Reduction drivers are mounted to a suitable industry standard horn or a device to simulate acoustic loading.

Signal

Transducers under test are directed with a band of pink noise improving one decade toward the original stated shallow usable frequency. The input frequency shall be bandpass filtered at 13dB per octave with Butterworth filter response characteristics, and the peak-to-RMS voltage ratio of the noise signal supplied to the LF driver shall be 2:1

Amplifier Selection

Amplifiers can be highly specific and technically intricate pieces of the system. Sorting through the specifications and language can be confusing when selecting the right amplifier and power requirements. When most people are asked what they need or expect from a quality sound system, their answer is almost always more power. These days amplifier power is relatively inexpensive, yet prices and quality vary widely. While saving money is still desired, low-quality amps can contain parts that introduce unwanted frequency noise and effects that can have a significant impact on an otherwise exemplary system. We recommend using high-quality amplification equipment (with protective circuits). They usually can improve sound quality, provide an increased response, sensitivity, and reduce distortion due to lower intervention or noise introduced by the other electrical components. Lookout for high THD or Total Harmonic Deformation,  the lower the figure, the less distortion. Look for models below 0.05% and ensure that all the requirements are correctly fixed.

No Picture
General

A Quick Guide to Bolton

A Quick Guide to Bolton

Have you ever been to Bolton? If not, then maybe it is time you did. With stunning moorlands, a cosmopolitan town and a well-established top flight football team, it is a town that has much to offer.

But how much do you know about the town? Here’s a fact sheet, detailing some of the key points about the town…

Where is it? Located in Greater Manchester, 10 miles from Manchester, Bolton is one of the North West of England’s foremost towns. Together with surrounding towns and villages, it helps to form the Metropolitan Borough of Bolton.

How many people live in Bolton? The town itself has a population of almost 140,000, while the metropolitan borough is home to just over 262,000 people.

What is Bolton’s history? It was once part of Lancashire, Bolton is a former mill town and a boom town of the 19th century.

What is there now? As well as being a thriving town, it is also home to Premier League football side Bolton Wanderers, who play their home games at the Reebok Stadium. Its sporting pedigree stretches further, with WBA World light-welterweight champion Amir Khan born in the town. Culturally, Bolton is where you’ll find The Octagon Theatre, the Albert Halls, and the Bolton Museum and Art Gallery. It also has some fantastic shopping treats, including many town centre stores, a street market and the Middlebrook Retail and Leisure Park in Horwich.

Why visit Bolton? There are many great reasons to visit Bolton, from the football to the beautiful Rivington Pike Walk. However, of all the great reasons, this is my favourite… According to the British Association for the Advancement of Science, Boltonians are the friendliest people in Britain.

Whether you’re looking for culture, great walks, football, shopping or easy access into Manchester, then why not look at booking into a Bolton hotel? Whether in the city centre or in Horwich – conveniently located for the Middlebrook Retail and Leisure Park and Bolton Wanderers – there is a lot of Bolton accommodation to choose from.…

No Picture
General

Customized Advertising

Customized Advertising

Nowadays almost everything can be customized– from your e-mail settings to the artifacts. Customization is the new-age outlet to the imagination. One can imagine whatever one wants or what one doesn’t have in reality. Is imagination only confined to art? Or is art limited to performing or fine arts? Probably, most of the people would say- No. Well imagination is ability; it can do wonders in one’s life. It’s not just a literary word, it’s a concept. Shan’t this concept be applied to various disciplines? It is imagination that makes you fly high and it can take you a long way.

Have you ever thought how your instincts and vision can help your business grow? One can’t claim that business is an art, but selling is. Selling is dependent on the marketing process. If any gap is left in the latter one, the former can’t be a success. The utmost important step is to market your product. Advertising is just one aspect of marketing. It is an imperative step in any business whether you are a new player or an old one. But without advertising, running business is extremely difficult.

There are so many manufacturers/retailers and so are products. Why one would buy something from you? If you are able to answer this question, you are proximate to the road to success. One can’t ignore the presence of others in the market; but to accept the tough competition is the real challenge. One must device a range of methods to advertise one’s product better. If people know about your existence, they will come to you.

To be better than others, one should offer better to the buyers. Just quality of the product is not the only concern. Rather, the overall experience of the customer matters the most. Nowadays people want ‘feel good’ experience. To offer them that experience you must pay attention on the interiors of the store. Moreover, personalized postures on stylish banner stands can catch attention. If you have some staff working at your outlet, customized uniforms can also set a distinct standard of your shop. For example, your store name with logo on uniforms is a good idea. If you provide home delivery, your car should read your store name with complete address and contact details. One can also get the services/ products provided printed on the car.

Tailored carry bags is an interesting technique to make people memorize your store’s name. Color, logo, and theme should be decided appropriately in order to stay in customers’ psyche. Customized banner postures fixed on elegant banner stands look really attractive. Attractive display always helps to hook customers. So give your imagination a shape and get started.…

No Picture
General

Stall Exhibition For Your Campaign

Stall Exhibition For Your Campaign

Displaying the products in an exhibition stall is a popular way to reach out to the target audience. The graphics and the designs are the reasons why a visitor approaches a stall. The quality of graphics is the most important aspect in a stall exhibition. While it enhances the look of the design to attract visitors, it also conveys the message to them. Concepts and ideas displayed in a stall are based on conceptualization and creation of a theme for the visual representation.

Designs displayed in an exhibition stall deliver the goods as per the client requirement for a larger audience with impactful brand experience. With meticulous approach and creative excellence exhibition can ensure maximum visibility, attention and create a brand image which would reach out to all sections of customers. Exhibition stalls create an edge for your program with the ultimate goal of establishing an impact on the show.

The work of an exhibition designer is to formulate the idea in the form of a sketch or a computer generated visual, discussing it with the client to ensure that it meets all specification, and based on that creating the final product for the exhibition. And we as experts in designing stalls in various exhibitions, have the knowhow and long years of experience, to extend the kind of services that the client requires. The designers should be experienced enough to convey the idea to the customers and should be capable to create a nice blend of graphics and designs that would suitably represent the company and the services they offer.

A few key component of a stall exhibition is to choose a theme, find artist with expertise in the work which needs to be presented, proper presentation of the artwork, promote the idea with a creative illustration and so on.

The number of visitors in the stall always depends on the graphic and the design. Choice of color is an integral part of the whole concept, however, it may depend on the theme of the stall and the services offered. Designers take the input from the clients with regards to the message that needs to be delivered through the exhibition and services associated with that; based on that a final product is designed for display. It is also important to ascertain the size and other specification. Designers usually incorporate the client’s inputs for designers should be experienced enough to convey the idea to the customers and should be capable to create a nice blend of graphics and designs that would suitably represent the company and the services they offer.…

No Picture
General

Planning For Trade Exhibitions

Planning For Trade Exhibitions

Most of the companies opt for the trade exhibitions so that they are able to enhance their customer pool by implementing the direct marketing strategies supported by the smart brand experiencing techniques and promotion strategies. This allows the visitors of the trade exhibitions to get attracted to the booths of the respective business entities and get information pertaining to the idea, product or service offered by a brand or a company. When planning to participate in a trade exhibition it is empirical to strive to achieve the set organization goals pertaining to the event. One of the best ways to do that is by making use of the technology to maximize the returns. Internet can play a crucial role in this regard.

Most of the companies opt for the trade exhibitions so that they are able to enhance their customer pool by implementing the direct marketing strategies supported by the smart brand experiencing techniques and promotion strategies. This allows the visitors of the trade exhibitions to get attracted to the booths of the respective business entities and get information pertaining to the idea, product or service offered by a brand or a company. When planning to participate in a trade exhibition it is empirical to strive to achieve the set organization goals pertaining to the event. One of the best ways to do that is by making use of the technology to maximize the returns. Internet can play a crucial role in this regard.

One can email a corporate newsletter to make their customers aware of the respective business entity’s participation in the trade exhibition. In most of the cases the companies do get to the extent of adding a line or two about their exact location on the venue floor, along with the location ID etc. This will help the visitors in finding the booth of their favorite brand without wasting much time and in a hassle free manner and also affirms the presence of the company at the event.

This task can be easily carried out considering that most of the times the customers do subscribe to the newsletters of their favorite brands. One can also design the newsletters in the native official language of a region in case the trade exhibition is being held abroad. One can also announce their participation on the website pages of their corporate sites. This will attract, excite and make the customers curious about the upcoming event and will allow them to keep a track on the event in a timely fashion.

Prior to making the final decisions it is important, that the business entities identify the motive and goal that need to be accomplished when participating in trade events like these. The important aspect is that both the trade exhibition goals and the corporate goals should be in line, in order to get the best returns from the trade exhibitions. While some of the companies are comfortable in shipping their previous equipment pertaining to the booth and display options, others prefer to rent the same from the event service providers in order to curb the shipment and maintenance costs. Prior to the due date of the exhibition, it is important that one has a thorough collaboration not only with their participating staff, but, with the exhibition staff as well, to seek smart solutions pertaining to the needs of the booth and other related issues.…

No Picture
General

An Exhibition Stand Builder Will Help Make Your Stand Eye-Catching

An Exhibition Stand Builder Will Help Make Your Stand Eye-Catching

When you visit an exhibition you will see there are many different types of stands that you can visit. Some of these stands will be erected by the company who is participating in the exhibition, at other times an exhibition stand builder will be used. You may at this point ask why hire a stand builder is when the assembling of one of these stands seems to be quite simple. While it may seem to be easy to assemble one of these stands the cost of building a stand can be more than you first imagine. It is for these reasons that some companies will hire the services of a stand builder.

One of the best places for you to look for a stand builder will be on the internet. Here you will be able to see the different companies which can provide you with these services. As you look at the different companies you will be able see the various types of exhibition stands these companies have in stock. You will also have the chance of seeing how one of these stands looks like once it has been fully assembled by an exhibition stand builder. Other important details that you will find on these online firms is the various services and materials that can be used to make these stands look fabulous and stand out from the others that you will see.

There will be some online companies which will design and build a unique looking exhibition stand. A custom builder of exhibition stand such as this will provide you with a great way of having a stand which will be sure of attracting the attention of potential clients and customers. While these are some of the ways that you can have a great looking stand designed to capture the attention of potential customers you do need to keep some practical aspects in mind.

These aspects are the size of the exhibition stand you will be requiring, the time period that stand will be needed for, the price you will need to pay, other items such as lighting, display units and banner displays. You should also find out what services the exhibition stand builder can provide. As you look through these numerous pages you will gain an idea as to the different ways that you can have your stand made. Some of the firms that you will find will also have exhibition stall designers who can help you to optimise the stand to the maximum effect.

With the help of these designers and the stand builder you will be able to have a fantastic looking exhibition stand that is sure to attract many visitors to your stand. As you look through these various companies to find a stand builder who has a reputed ability and the imagination to turn your requirements into a reality you should keep in mind that in addition to the products you will be placing in the stand there will be people who will be coming in and out during the entire exhibition period.

Therefore you should choose colours which are not only eye catching but ones which will not look garish or distressing to the eyes and the mind. By keeping the exhibition looking simple, elegant yet practical at the same time you are sure to have a stand that is well built by an exhibition stand builder, that will be a success simply by the way your company is marketed in the minds of the visitors as they visit your exhibition stand.…

No Picture
General

Benefits of Hiring an Exhibition Stand

Benefits of Hiring an Exhibition Stand

Exhibition marketing is fast becoming a hugely popular trend for businesses of all shapes and sizes. They are the ideal, high profile platform to launch a brand new product, network with customers and peers or simply get the company name ‘out there’.

But for those companies with a small budget, trade shows can seem like a daunting and financially straining occasion. With many competitor companies boasting larger budgets, it can be difficult from smaller or start up companies to stand out in an often saturated market.

One of the most common ways of making an impact at local and international trade show is with a creative and custom exhibition stand. Ideal for getting noticed and attracting attention, exhibition stands are often an expensive long term investments.

Many smaller and start-up businesses might feel it is difficult when it comes to creating a buzz with a trade show stand but all is not lost. Exhibition stand hire is the ideal solution for first time attendees and businesses with a smaller marketing budget.

Companies can still yield the benefits of a modular stand, without having to make the initial financial investment. This is the ideal opportunity for companies looking to attend a tradeshow for the first time, making it a much more cost effective solution.

By hiring an exhibition stand, companies also have more freedom and flexibility when it comes to creating a stand that is suited to specific locations, companies and products. This is ideal for businesses that may be looking to change their branding in the future, as it does not leave expensive but unusable equipment.

This alternative to buying is also ideal for companies that may be exhibiting in multiple locations. Buying all the equipment needed will eat into any marketing budget, and risks being left unused for a long period of time. Hiring everything you need is the ideal solution to promote your company and products whilst staying on budget.

By hiring instead of buying, businesses give themselves much more chance to be creative and change their mind. Companies can explore different types of stand and different designs until they find one that works for them.

Hiring an exhibition stand saves a lot of stress for businesses, and is a great way of letting companies ‘test the water’ and see if tradeshows are of benefit to them. This cost-effective solution allows businesses to make an impact at an exhibition, without breaking the bank.…