General

The Correct Exhibition Stand to Increase Sales

Creating the best exhibition stand design, having it built, and then using it as your vehicle to win new customers is one of the most tried and trusted ways of promoting new business sales. It gives you the opportunity of attracting potential customers into your environment, an environment that you have had built especially for the occasion. Once you have their attention it’s then up to you, and your exhibition to peek their interest, and try to make that all important sale.

Most markets are highly competitive, and an exhibition means that you will be invariably sharing the hall with your competitors. Good custom built exhibition booths are therefore essential in order to woo the client traffic onto your stand rather than allowing it to be tempted onto one of the competing stands.

So many companies allow themselves to become too complacent when it comes to the quality of their exhibition stands. Once they’ve bought a stand from the exhibition contractors of their choice, they tend to stick with it, even if it isn’t performing as well as it should. But that is false economy. Okay they might save money by not having a different company of exhibition stand builders assemble a new stand for them. But just think of all of the lost sales they will miss out on. Now that’s a heavy opportunity cost.

So maybe it’s time to grab the bull by the horns and commission a new exhibition stand design. If it is to be successful in its purpose, here are a few points you need to consider.

It has to grab the attention of the passing punter, from as far away as possible.

It needs to look aesthetically pleasing, but it must also look professional.

It must be capable of conveying what it is you are offering, and what your company stands for.

It must be unique, and it must promote your corporate brand.

Corporate branding is really important. It is something that enables people to easily recognize your company and your products, and that helps them to associate with your brand’s integrity. The exhibition contractors you work with should understand these aims and must be fully capable of providing you with a stand that delivers on all counts.

Exhibition stand design stands are the way to go. Even if you know little or nothing about how to actually build a stand yourself, you probably know the theme and brand that you want to promote. This is where your choice of exhibition stand contractors becomes key. The right contractor will be able to take your concept and turn it into a winning reality. They will work hand in glove with you to provide you with a finished product that will out attract any of your competitors’ stands.

Don’t forget that securing space at any exhibition is a costly affair, so you need to ensure that you get the best return you can from your investment. Remember that it’s not just the exhibition design that is crucial, it’s also essential to find the very exhibition stand builders in order to fulfill and exceed your expectations.

New custom built exhibition stands can have a huge impact on your future sales performance. Ensure that you maximize your potential by choosing the very best exhibition stand contractors.…

Participation in Trade Shows and Trade Show Stands – 102

Participation in Trade Shows is no-brainer. There are some basic guidelines to follow, and you will do just fine. Putting on a positive attitude, a smiling face is one of these. An inquiring and open mind for suggestions and improvement is another. However, to really shine in the expo is a little more tricky. Below are some more advanced tips for getting the expected gains out of the whole trade show experience.

The stand… oh the stand

The most obvious and visible sign of your presence in the expo is your exhibition booth, or as some call, trade show stand. Asked what a trade show stand is, one can shortly summarize it as your office in the expo. In that stand or booth you will promote your company, tell about your products to potential clients, explain the services you provide, have a cup of relaxing coffee while negotiating a profitable deal with the visitors of your stand.

That is why the exhibition booth you have at the expo should be worthy of the image and prestige of your firm. The visitors at the trade show will carve the first impression concerning your firm by looking at the stand you have. Therefore, it is not optional to have the best stand you can afford. Don’t forget the central role it will play in promoting and representing your firm in the expo. A less desirable booth is bound to effect negatively the number of contacts you will make in the next few days.

And also don’t forget that we are talking about extremely time-constrained events. Given the limited time frame of only a few days a year, the sooner you attract the attention of your potential clients, the better. And you certainly will attract attention quicker with a nice looking and outstanding exhibition booth, than a dull and boring one.

Perfectionism revisited

Yet there is no single, universal definition of ideal trade show stand. The needs and conditions of every firm, expo, and industry are unique and distinct. For instance, the primary purpose of participation in trade shows in a specific line of business may be to increase and preserve the prestige of the firm. In another line of business, the primary objective would be to get a good old short term sales spree. What is more, the scale and market position differences among firms would also be a variable in determining their expectations. Hence, there is no single perfect exhibition booth. But that is not to say that you can not have a perfect stand. With due diligence to details and, one can not emphasize this enough, a strong understanding of your firm’s needs, you can have the perfect one for your firm.

To summarize, one can say that the stand you have should reflect the objectives of your firm, and project the image you choose for it. For these events comprise only a few days out of a long year, you will have to live with the consequences of the choices you made concerning the stand, at least till the next trade show. An unsuitable exhibition booth will certainly limit the returns you will get from from the investment you made in the whole trade show experience.

Long story short

In a nutshell, getting an exhibition booth designed specifically for you is a must. Getting a standard, run-of-the-mill booth provided by the organizing firm is a big no-no. In order to maximize the efficiency in expo participation, it is crucial to make use of the services provided by an experienced trade show services and stand design firm, one with which you can establish a positive and constructive dialog.…

Brilliant Tips If You’ve Been Asked to Be Interviewed For a Conference Video Or Video Podcast

Event organizers are now beginning to realise the importance of having a conference video or video podcast as part of their marketing strategy. It’s a great way for extra traffic to be driven to their sites. As a delegate or an expert you could find yourself being asked to take part in short interviews but how can you ensure you come across well.

Follow these tips for being in a conference video interview or video podcast and you’ll be on your way to coming across in the way you advice is also great for those being asked to be filmed in other interview situations say for television or radio.

OK, first things first. You’re knowledgeable, passionate and articulate about the subject that’s why they want to film you for the conference video or video podcast, so relax!

Make sure your mobile phones are switched off. Even if they’re on silent, they can interfere with the recording equipment.

If you have had prior knowledge of the interview beforehand wear comfortable clothes. If you never wear a tie at work and then you put one on for an interview it can make you uncomfortable. If you wear a tie at work, wear a tie for your interview. Solid colours are best. Strong stripes can cause problems.

Shirts or jackets are usually better than jumpers or t-shirts. This is in case the film crew use clip-on microphones. These microphones are easier to attach to a shirt or jacket than a jumper or t-shirt.

Little time to put points across

It’s surprising how little time you have to get your points across in a video podcast or conference video! Think about the key point you want to get across. If there are two of you, you will probably only have time for two or three points each. You may also be surprised by how little of the interview gets used in the end. Don’t, however, do too much preparation as that sounds really false. On the whole interviewers will be on your side. Don’t use notes hand as you will instinctively look to them for help and we want you to focus on what’s in your head, not what’s on the paper. Also void a hard sell.

Follow this advice and enjoy the experience of your interview for a conference video or video podcast. Remember that they want to interview you because you have the knowledge. Good luck!…

An Exhibition Stand Rental Might Help You Dominate the Next Trade Show

Let’s take a look at how an exhibition stand rental might help you dominate the next trade show. As the representative of a rising company, you truly understand that any trade show offers the opportunity to obtain a strategic advantage over your competition that cannot be ignored. Remember that exposure at a trade even translated directly into brand exposure, and that is something that cannot always be bought for money.

The only issue anyone could have with a trade show, the only negative point that could possibly arise – is that the competition is invited!! Now this is a crucial point, because it generally means that they will be doing their very best to steal your thunder, to obscure your efforts and to ensure that it is they, not you, who are noticed by customers, and who ultimately reap the benefits of the even in increased sales.

So how does an exhibition stand rental help you?

Now of course on the main pieces of equipment you will need to put on a good showing at an event of this sort is an exhibition stand – and here is where the first problem could arise. You will find when you start searching for that perfect stand for your company, that there is such a variety available that you do not even know where to start looking, or what to look for. There are stands in all sizes and designs – not to mention different qualities and configurations so that you hardly know which one would be best for your company.

Well, just use your company’s specific requirements – not just for one trade event, but for all the events of the financial year – as a basis, and then select the stand that most fits those requirements. But don’t buy it right away, use an exhibition stand rental instead, because choosing the perfect stand for your company is more a process of trial and error. After all, you and your team may decide that a stand fits you company perfectly – and then you may realise that your customers do not agree. After all, in such a case your customers’ opinions are crucial, and whatever you choose has to ‘click’ with them.

So test out your choice. Rent, do not buy. And then if you find that the stand you have selected isn’t working out, you lose little. Simply go out and rent another one of a different configuration and design for the next event, and if that doesn’t work, change your choice to yet another exhibition stand rental until you finally find something that does work. And when you do find that you have something that customers are responding to in droves – that’s when you actually have to buy, and not a moment before.

There are other scenarios where renting a stand could help you – for example if your company happened to lose money in the fiscal quarter and you would like to curtail expenses temporarily while still not foregoing your visibility at trade events. In such an eventuality, hiring a stand becomes a cost effective option. Then there is the question of storage space – perhaps you have no desire to store something as bulky as an exhibition stand and prefer an exhibition stand rental for each separate trade show. You might choose to have a few easily store-able graphics panels made to give these rented stands a uniform look.…

Trade Show Tactics For A Compelling Exhibition Stand

Draw Those Customers In Like Bees To Honey! Trade Show Tactics For Compelling Display

Participating in a trade show isn’t just about marking your place in the industry or interacting with other companies and professionals in the field. While these aims certainly count, the true purpose of setting up exhibition stands should be to attract a large crowd and turn them into tangible sales and long-term customers.

If participating in an exhibition doesn’t result in direct sales and profits, what’s the point of all the effort and time and money you spent in putting your exhibition booth together?

What we’ve got for you here is an exciting list of techniques and tricks used by industry old hands for converting mildly interested crowds into buyers, clients and solid testimonials. The secret is in using your exhibition stand to your advantage and making the most of the opportunities available.

While hiring an exhibition stand design company you must make sure you work with someone who shares your vision and can give shape to your ideas. You don’t want to spend good money on run-of-the-mill displays and stands that you could’ve purchased just about anywhere. The same way your business has a unique identity of its own every representation of it should be equally compelling and distinctive.

If you take away just one tip from this entire article, it should be this: hire reputable exhibition stand designers to build a unique and attractive display for your booth. Nothing screams “unprofessional!” quite like having a display booth that looks like all the others! It’s lazy, it’s amateurish and it sends out a really negative message about your company!

Now, if you’ve hired the right exhibition stand company, your booth will look good, but here’re some more things you can do to make it really popular.

To begin with, you should optimise your fabulous display by using the space around it to your advantage. When you have a striking exhibition booth, half the battle’s already won, but don’t stop just there: decorate the space around the booth too! Using banners high above the booth and on the booth’s “walls” or edges can really help make it pop! Colourful banners bearing your company’s name, crucial details and interesting, fun messages will draw people from all ends of the exhibition pavilion. They ensure more visibility and greater exposure, which is all you really want at a trade show!

Never underestimate the power of freebies at a trade show. To maximise the crowd’s attention, arrange a table or a small stand at the head of your display booth and keep a large, clear bowl filled with goodies on it. Add a banner or a poster to your booth announcing free gifts for passers-by. People are easily drawn to give-aways and you can make these even more appealing by using the same colour scheme and design theme as the rest of your booth. Make sure you add your company’s name and logo clearly to these gifts: it’ll etch your brand in the customer’s mind long after they leave the exhibition.

Remember, at an industry event a lot of your competitors will also be present. You don’t want to get ignored for, or worse still, confused with, one of your rivals. Hire an exhibition stand builder who not only excels at unique designing but can also guarantee a sophisticated end product. A truly effective way to make an impression is to balance creativity with class, and only an established exhibition designer will know how to do so!…

Portable Exhibition Stands Come in All Shapes and Sizes

Exhibitions are one of the best places for you to see the different types of exhibition stands that people and companies use to display their products. Of these numerous stands you will see portable exhibition stands which are ideal for the times when you will be participating in a number of different exhibitions all within a close period of time. As these types of stands can be fixed and disassembled quickly and easily they are a good choice if you know that you will be in this type of situation. In order to find these portable stands you may want to look through the internet to see the different version of this type of exhibition stand.

The various online pages that you can look through will provide you with a wide range of choices about portable exhibition stands that you can look at. As you look at these stands you will be able to see various details and information about these stands which can help make choosing one easier than you may have imagined. However before you go any further you might want to take a few moments to jot down some key buying or hiring points which can narrow the search parameters down significantly.

While you might feel as if you were allowing yourself a limited number of choices, when you look through the online pages you will begin to understand why having these points listed can make your life easier. You will find there are companies which have the ability of creating elegant portable exhibition stands that can be adjusted to the needs of the exhibition moment. This form of exhibition stand is considered to be a modular stand. You will also find there are companies which can create functional stands which are seen in a shell form. Another type of stand that you might want to look into is that of a permanent display stand.

Once you have looked at the different forms of exhibition stands that can be bought or hired the next item to look at is the size of the stand. This size comparison should include the measurements for the inside and outside of the stand. The inside stand measurements are to a degree more important then the outer shell. This is because this is the area where your staff, visitors to the stand area, products to be displayed and sold will be placed. In addition to these people and goods you will also need to remember the furniture which will need to be used to show off the products you are displaying and perhaps selling.

Another item you might want to look at while you are considering the best possible choice of portable exhibition stands is that of the different materials and ways which can be employed to enhance the look of the stand so that it has the ability of luring potential customers to your stand. In this regard you will find some of the online companies will provide this service along with the numerous choices available for these exhibition stands.

As you see choosing these types of exhibition stands is not a difficult task once you have a good idea of what you are looking for. The numerous companies that you will find on the internet can help with selecting these stands a more enjoyable task.…

Stand Out in the Crowd – Making the Most of Your Exhibition Stand

If you are looking to exhibit this year, you need to make sure that every penny is well spent and that means making sure your exhibiting process and your stand are well thought out.

Before you begin working out the look of your stand, it is important to identify its function and your objectives for the exhibition. If the aim is to meet with existing customers and build relationships with them, it may be important to have a comfortable seating area or even a private meeting room within the stand. If the objective is to gather information and data from as many visitors as possible, you will need to attract visitors to your stand and make sure you have the right equipment in order to quickly and easily take their details.

One thing that your stand will allow you to do, whatever your objectives, is to showcase your products to potential users or buyers. To this end it is important to make sure that you give your stand a USP, something to differentiate it from all the others around it. This might be as simple as identifying a new product or it might be placing something large and wacky on the stand. There is a hotel in Chicago with a large cow sculpture attached to the front of the building. I can’t remember the name of the hotel but I will be able to find it again because of the cow. There are hundreds of stands at any exhibition. Give your stand a reason to be remembered.

Choose a stand space that will give you traffic flow from as many directions as possible. Corner positions are ideal but there are never enough of them. Alternatively choose a position en route or close to a cafe, the entrance/exit or close to another key company that you know will have plenty of visitors!

As soon as you register for your chosen exhibition, you will be provided with a floor plan from which to choose your stand space. There are two types of exhibition stand space – Space Only and Shell Scheme. Space Only stands give you just that, the space. It is then up to you to build your entire stand from the floor up. This will undoubtedly give you the potential for the most eyecatching, exciting stand design but will also come with a fairly hefty budget requirement.

Shell Scheme stands are basically three flat walls, a floor and a facia panel into which you can put your own graphics or use your own Pop-up stand within the structure. This is a far lower cost option than Space Only, However, the end result will not give you the freedom to be as eyecatching.

If you have the budget to play with, then the Space Only and bespoke stand will have the best impact.

Choose your exhibition stand position to gain as much exposure as possible. Being on a corner is good as you get people coming towards your stand from different directions. Positions close to cafes are generally good, providing they are not tucked away in a corner. This also gives you the opportunity to grab a coffee with prospects or customers without needing to go far from the stand which is helpful if there are not many of you manning the stand. Choosing a stand close to a ‘popular’ stand, or known brand /attraction can be helpful as you know it will attract visitors to your area.…

Drawing Customers Made Easy

Ever wondered why some outlets engage your instant notice whereas some don’t. Are you the one pondering over how to increase sale. If you think that merely having a shop would suffice, think again. To have a business space is not enough. To make your business work matters the most and surely holds tons of importance. When it comes to driving more people into your shop for purchasing, the only solution to attract more customers is advertising. It is not only limited to distributing leaflets. One must go an extra mile to reap extra profits. A little more from your end can turn out be a big profit.

Advertising has various aspects and thus there are many means to reach people. If you succeed in telling others that you exist in any given business, you are surely on the right track. Easier said than done; It’s a big challenge to let others know about your presence in the market. One has to employ various techniques to ensure the desired output. Being dogmatic about the ways of advertising and following conventional methods can lead to failure. Keeping a broader view and knowing the customers well is extremely important. Your personal values and beliefs may sometime differ but should never interfere in identifying customers’ needs. The broader perspective makes it easy to analyze current trends. The trends need not be product-oriented all the time- it can be marketing-oriented as well. If you are able to fill the advertising gaps, selling a product becomes easy.

To advertise better and to reach the customer’s mind, one must employ different means. One flat way might not be very successful. For an example, just distributing pamphlets is not sufficient; one can widen the prospects by offering discounts. Putting banners can really be very helpful. Banner stands intelligently utilizing the space available surely attracts many people at one time. Interesting posters or images are again helpful. These are the easiest and quickest means to catch the attention of customers. If one has the option, cut-outs also play an important role (depending on the type of the product one deals into). Cut-outs are easily noticeable and customers usually notice different things.

Even proper light arrangements can also bring your shop into notice. LED-light boxes or bright letters are truly successful in bringing forth your point of sale. Prominent display of your product on mannequins is nevertheless a great idea. Direct display of the products draws more customers quite easily. Roll-up banner stands with tantalizing visuals lure customers to enter the outlet. With these advertising means one can mark an impression on the customer’s mind and the effect is pretty long-lasting.…

Exhibition Stand – Key Points to Consider to Ensure Exhibition Success

We are all aware of the potential of exhibiting our products and services in places where targeted customers gather. The best examples of these are conferences, events or exhibitions.

The exhibition stand used to market your products should be well designed. During conferences, events and exhibitions there will be many competing stands and it is important that yours is designed in a way that it attracts the attention of exhibition visits.

A successful one needs to find the balance of having a large display area and being easy to assemble and transport. It also needs to effectively utilize the exhibition booth or area that you have been assigned in the exhibition, without taking up a large part of it and ensuring that there is enough space for others to come in and meet you and your colleagues to ask questions.

They should also be of high quality as they will need to be transported to and from each exhibition and will often need to be assembled several times before the actual exhibition itself.

An exhibition stand is an important marketing tool in any industry, whether it is real estate, technology or any other sector. For each industry, there is usually a certain type that is used and it is important to let the designer or supplier know the sector that you are targeting. This will ensure that the one that they supply you with is industry specific and ideal for the exhibition that you will be taking part in.

When choosing a designer or manufacturer, it is important that they produce high quality stands. Ensure that they have good feedback and check their testimonials to get a good understanding of their reputation for producing these. It is crucial to remember that the one they will provide you with will be displaying your marketing message and will be the first thing that most exhibition visitors will see about your company on the day.…