General

Your Imagination is Limitless

When it comes to the design of a booth or design of a retail shop, your imagination is your only limit. The problem with some people is that they have difficulty in thinking out of the box. In their minds, the possibilities remain within this neat little steel box…everything else outside of that realm is either unachievable or senseless. Like building a high rise tower, it needs to have the right structure but one should not forget about the design as well. After all, this is what attracts people to your booth!

Break out of the habit of thinking within the confines of a box. Stereotyping how a booth should look like will stop you from creating a knock-out jaw-dropping booth during your exhibition.

Allow for flexibility

Most modern exhibition display systems are flexible and portable. In fact, we’ve seen some that allows for multiple purposes and can go with many other types of flexible exhibition display is good news because we’re thinking along the lines of the ‘Lego’ concept.

Even though most exhibition booths look pretty much the ‘s square and it’s small, if you allow for flexibility, you can use the same display in your shop, during road shows or prop it up for promotions and sales.

Ask and you shall

Most of us have very static ideas about how to beautify our exhibition booth and if this applies to you, what you should do is to ask for help. Most exhibition display companies provide this consultation free.

Budget is a big thing

Creativity aside, don’t let the sales assistant derail you about the budget. Let them know that you’re not going to spend beyond your limit and ask them to recommend stuff that fits into that budget. If that’s not possible, consider alternatives and get them to recommend it to you.

The bottom line is that you should feel excited about presenting the whole thing to the people during the exhibition and you feel comfortable with spending that amount of money on it.…

Why You Should Consider Exhibition Stand Rental

When you are going to attend your first trade show, and you don’t know much about these shows and exhibition stands, in this condition hiring an exhibition stand is more beneficial rather than buying one.

The reason for this is that when you have the first time experience you look around the stands and observe what type of stands are more perfect for different types of products. You might look into what styles and sizes are available and which one would be the perfect one for your products or services. If you choose to buy a stand in your first exhibition it could be a total waste of money as you might change your mind as to what would be the best stand for your company after you’ve experienced the show.

If you are on a tight budget and have no money to buy one for yourself, then exhibition stand rental is a cost effective solution. You can choose among many stands the one that fits best to your needs and product specifications and suits to display your product. If it works fine then you might think of buying next time.

There are many types of exhibition stands; they come in different styles and shapes. Some of them that might be of an interest to you include:

– folding & modular stands

– poster & clip frames

– a-frame signboards

– tabletop counters

– pop-up systems

– literature stands

– cable displays

– banner stands

– workstations

– roll-up stands

– podiums

– plinths

The Roll-Up stands are universal and suitable for nearly any kind of trade show or exhibition. They are an excellent marketing tool with their graphics and headline. If you have a limited space available in the trade show then plinths, podiums and workstations can be extremely useful.

Hiring a modular display stands and the ones that can be folded up are a good choice also. They come in different sizes and shapes. They are portable as they are light weighted. Modular display ones can be arranged in either a landscape or a portrait format, whatever suits you best.

Once you have had enough experience of the trade shows by renting different types of stands, you learn a lot. It is more economic and once you have had enough experience then you can think of buying one of your own custom built exhibition stand.…

The Benefits of Professional Exhibition Stand Design

It is rare to have an exhibition where yours is the only company providing a particular product or service.

With rival firms selling their wares just a few feet away, your company needs to do everything it can to make sure it stands out among the competition. One surefire way of getting an edge is to employ the services of a professional exhibition stand designer.

Although putting a stand together may appear to be a simple and straightforward endeavor, this is far from the case. The best stands incorporate elements of architecture, interior design, marketing, sound engineering and product development – all specialist areas that most people are happy to leave to professionals.

A stand needs to be eye-catching and inviting but also practical so that once visitors are inside, they understand exactly what product or service is being offered and having the opportunity to ask questions or take away additional literature. The position of graphics, displays, brochure racks and even the wall panels themselves are all part of this and need to be balanced in order to present the company in the best possible light.

Exhibition Stand Contractors

A skilled designer will also choose materials and themes that reflect and enhance the values of your company. A high-quality, professional-looking stand also says something about the company exhibiting within it. Classy exhibition stand design can do wonders for your corporate identity.

The best designers produce stands that are re-useable, allowing you to attend shows in other parts of the country or the world using the same basic materials. Having a modular design, where elements can be added or taken away, allows you to install a version of the stand in venues of various sizes or ones which have different rules about the maximum build height or width.

An exhibition stand designer will often become the project manager for the exhibition and take responsibility for gathering together all the necessary workmen and craftspeople needed for the installation. This can free up your own staff until the moment they are needed and give you peace of mind that the people in charge of putting everything together know what they are doing.

Your First Exhibition

If you are planning your first exhibition, you can waste a huge amount of time and energy getting up to speed with the various rules and regulations that are contained within the manual of the venue. By hiring someone to design and oversee the project you can use your time more constructively.

If you are concerned about the cost, a good exhibition stand contractor can work within any budget. In many cases, the less money they have to spend, the more creative they are about finding way to satisfy the client’s brief. It is also important to remember that, if the goal of attending the exhibition is to drum up additional business, having a cheap-looking stand that attracts no visitors could ultimately end up costing you more in lost clients.

First impression count and if the first encounter a potential client has with your company is your stand at an exhibition, you’d best be sure it’s a good one.…

The Power Of A Great Banner

They’re big and bold for big bold statements…

Big written statements need a big place to make the impact they deserve. No matter what you want to say, if you need to say it loud and proud there is nothing much better than a banner. Loudspeakers can be misheard, emails can be lost or discarder, websites can be blocked and people can be ignored. A banner is unavoidable, unmistakeable and can echo for much longer than anything else.

Here are some great examples of where a banner is irreplaceable:

Political

Politics is all about messages: messages of support, messages of intention, messages of anger etc. Every stage of the political process from the unrelenting election campaigns, right through to the smear campaigns that are inevitable for all but the cleanest of politicians involve big sound bite messages that the media and public lap up.

Banners in politics are especially powerful as they leave little to the imagination. Who can forget the devil eyes of Tony Blair from a Conservative billboard banner campaign? Not only did people see this, but the media splashed in on their front pages and carried it further than the graphic artist might ever have hoped for.

Protests

Following nicely from politics, protests are another area where banners have a big impact. Lost amid a sea of clenched fists, a big bold banner can easily be picked up by the television cameras and delivered to computers and TVs around the world in seconds. Protests are all about getting your point across and making bold statements that will hopefully be listened to by all who see and hear the protest. Cheap banners shout louder than hundreds of people and can carry more weight as its meaning lingers for longer than the last handcuffed activist hanging from a fencepost.

Advertising

A great advertising banner is worth a lot of money. Just as political and protest banners have an impact on citizens; an advertising banner or series of exhibition displays have the power to influence everyone who reads it into spending money on a product. (Or so the advertising agency hopes.) When an agency designs a banner to be used in an advertising campaign they need to think about everything including: who their target audience is, where they are going to put the banner, what they want the reader to do, how the message reflects on their company as a whole and so much more. Every detail is crucial as the power of a banner can also backfire.…

3 Essential Elements To Make Trade Show Booths Pop!

Any exhibition stand is a combination of a number of factors and businesses that strike the right note, are usually the ones that have figured out the perfect balance. While you figure out the creative details of your trade show display, here are some tips to take a bit of the guesswork out of the equation!

1. Lighting

Lighting is one of the most crucial elements of making sure your trade show stall looks good. So many exhibitors are under the impression that the organisers will manage the lighting and so they have to do nothing further.

While the lighting at the venue will certainly be taken care of, the specific requirements of your booth are your responsibility. Not only should you check to ensure that your stall is well lit, you should also take further steps to create a bright and positive ambience.

Firstly, most pavilions are lit with mercury vapour lighting, which casts a strange blue pall on everything. You should use halogen lamps or bulbs to counteract this effect.

Secondly, investing in lighting of your own is a great way to brighten up and even add colour to your exhibition display and you can even use it to strategically draw attention to significant facets of your stall.

2. Choice Of Background/ Wall

The background is instrumental to creating the right impression. The background can draw people in or turn them away, so you must plan well and figure out just the right thing to go with the rest of your display.

Avoid using fabrics for draping over the stall’s walls because fabrics absorb light and also end up looking stuffy in closed spaces. Use unique colour combinations and pleasing contrasts to make your booth stand out. Ask your exhibition contractor if they can build you a unique backdrop using interesting textures.

The backdrop should be the right balance of colour, lighting, texture, and material and of course, cost!

3. Booth Dimensions

While some trade shows will provide already-installed booths to the exhibitors, most leave it up to you to have yours designed and built on your own. Working in accordance with the parameters provided by the organisers, if any, opt for a slightly taller booth model than normal.

Most booths figure in the 8-foot range, which is adequate enough for displaying all your products and services. However, if you ask your exhibition stand contractors for a taller booth, say in the 12-foot range, not only will you instantly stand apart from the crowd, it’ll also place your banners and posters much higher than anyone else’s. This means your booth will have more visibility and will get attention from people all over the venue. Get your exhibition stand company to provide a 3D render of your space for you to visualise.

By using these tips not only will you be able to optimise your space better, you’ll also be able to put together a more attractive stall.…

First-of-its Kind Interactive Smart Phone Application For Exhibition & Event Industry

FOR EXHIBIITION ORGANISERS: The Mobile Phone Service is not only designed for use at the exhibition or event but for communication with people 24/7/365 days a year. You will love the real time alerts feature that can send messages to users stored in the alerts section. It will work with any software and requires little work for the Organisers. The mobile service features an easy-to-use management tool.

A great feature of the mobile service is that it costs nothing to use!

it can even make you money through low cost direct marketing that Exhibitors and Attendees will be happy to get.

FOR THE EXHIBITORS: It is the best way to reach an audience. Exhibitors are seeking to attract. From low-cost interactive banner advertisements that can direct visitors to their stand to redeemable coupons that can create a busy stand, the mobile service delivers the only interactive advertisement of its kind.

Promotion of new products, giveaways, special guests and drawings are attention-getters. It is an Exhibitor’s best friend helping to create a unique relationship with visitors through two way communication, scheduling meetings and marketing information, that used to be handed out is now downloaded and stored in the mobile service application and icarried home with the visitor!

Everyone benefits from the cost savings made on printing and saving the environment – helping everyone go GREEN.

FOR THE EXHIBITION VISITORS: The mobile service enhances the exhibition experience beyond anything else available on a phone. Unique features that include linking you friends to each others schedule, interactive floor maps with routing to stands, social media interaction and the ability to download brochures from exhibitors so you don’t have to carry around bags of paper are just some of the features. Getting and staying organised and updated is easy. Its interactive capability allows you to create or update your schedule on the go and all of your exhibition information stays organised in one place.

When you are not at the exhibition, the service still delivers, with local business providing free coupons that make the application purchase an ROI a 100 times over!…

Exhibition Trailers – Important Things to Consider When Planning a Roadshow

Experience

Your event marketing campaign is an opportunity for you to meet potential customers face-to-face, so it’s vital that you make a lasting impression. Whether you’re promoting a new product, offering advice, or simply raising brand awareness; your roadshow needs the wow factor, so your visitors remember the experience. Think about everything the visitor will see, hear, touch, or smell, from the second they see your exhibition trailer.

Graphics

Carefully designed eye-catching graphics can work for you whether the display trailer is stationary or on the move so remember to maximise every opportunity to promote your brand. The right graphics, both inside and outside your mobile trailer, will attract, inform, educate and entertain your target audience. Arresting visuals, powerful copy and strong calls-to-action are absolutely vital to the success of your campaign.

Interior

The internal environment is the most important part of the roadshow, be creative and remember most exhibition trailers can be customised to meet the specific needs of your campaign. If you need a meeting room to talk to visitors in private, or a state-of-the-art showcase area to show off your brand new products, be sure to bear this in mind when designing the interior of your mobile vehicle. It is also important to make sure you choose the correct size exhibition trailer for your campaign needs; do you need extra seating areas, kitchen or separate entrances to the mobile vehicle for staff members?

Site Selection

It’s all well and good creating an event roadshow, but that means nothing unless you take your campaign direct to the very people it’s aimed at. From town centres and concert venues, to trade shows and workplace premises. You need to identify the perfect sites for your exhibition trailer to visit, and plan a concise, workable schedule to make sure your mobile vehicle is seen and visited by the correct audience.

Logistics

Every aspect of your event marketing campaign must be meticulously planned and taken care of, to ensure that your roadshow runs as smoothly and as stress-free as possible. From sourcing the perfect mobile trailer for your campaign, preparing it for the tour, maintaining that vehicle during the roadshow, negotiating border crossing for international roadshow’s, etc. Everything has to be managed right down to the final detail to ensure a truly successful roadshow.

Measurement

You’ve created a show-stopping event marketing campaign, and taken your exhibition trailer out on the road. Now you need to know whether all your hard work was successful. At the end of your campaign, you need to measure the impact your roadshow’s had, and whether you made a return on your investment. How many visitors did you attract? How many sales were made as a result? How many store visits or website hits came as a result of people visiting your roadshow?

If you keep these six vital areas in mind, your mobile promotional marketing campaign is sure to be a success.…

How to Measure Exhibition Performance

The tool to measure the performance of an exhibition is different among exhibitors. Every exhibition is a result of some basic procedures and creativity. Thus, the basic guide is to measure whether the exhibition meets its goal and needs or not. If you wonder why we should measure the performance, there are four reasons. First, you would want to know your investment return related to the exhibition. Second, you would like to know the kind of exhibition that suits your products or services most. Third, you would like to find out any difference between before and after an exhibition so as to analyze how well your teams have been doing. And the last one, a measurement can give encouragement to your teams so that they know the set target and the standard you want.

Measuring the performance of an exhibition includes many areas of marketing. It is not just about the going on exhibition, but also about your competitors, sales, market climate, internal activities, and the long run effect. Not every area may show good performance. For example, your team might have managed excellently and you have crowds coming in the exhibition, but the sales level is not as what you have expected. So it is really important for you to see not just the exhibition itself. Well, so how about the goals we have to measure? Basically you should develop a system that fits with your exhibition, which can either be simple or a bit complex. One clue, you will get best measurement when the measured goals are quantitative. If you tell your team that the goal is to get more customers, change it to to have sales revenue of $2,000.

So what you have to do is to prepare your list of goals. Include all other related values such as customer relationship, business/company image, and so on. However, it is important that you make a priority of goals. There is no way you can get the best result in every area. Setting the goals may need evaluation of past similar exhibitions so you can learn how they performed. But if you do not have one, try to discuss with your event organizer or other exhibitors about how the exhibition will likely to get. And then you have points to be matched with the internal targets.

There are six basic areas of goals that can help to measure an exhibition performance: sales, customer relationships, market research, brand building, channel building, and media relations. Sales include the sales generated right away, sales leads generated, and customer contact database you obtain. The customer relationship area may include building relationship with new customers, educating new customers, getting testimonials, retaining relationship with old or loyal customers, and even re-obtaining lost customers. The area of market research is about researching new product or service, new advertisement or campaign, and brand awareness. For brand building, you will need to do some things like building brand awareness, brand positioning, demonstrating the benefits of your product or service, developing new market, and building investors’ trust. The channel building includes building new distribution channels, reputation, and supporting current channels. And the last one, media relations are about generating relationships with media and journalists to get editorial coverage.…

How to Make Your Exhibition Marketing Budget Go Further

Exhibitions are one of the best ways to bring a product to market. When you use exhibition stands you reach out to different customers and allow them to see how your product can affect their business or their lives. Running an exhibition stand can be very expensive if you don’t have the proper budget in place. If you would like to cut the costs of marketing your exhibition stand, there are a few things that you should know beforehand. Here are some suggestions to follow:

Planning

Planning your stand cost is one of the most effective ways of sticking to your budget. Making sure that you have all of the costs as well as planning ahead are essential to keeping to your budget. Having a fixed budget does not allow for unexpected costs so make sure that you are covering all of your bases beforehand.

Promotions

Print all of the promotional items such as your pre-show direct mailing at the same time. If you print your pre-show mailings at different times throughout the year you will be spending a lot more money than the bulk cost of printing your mailings at the same time. Shop around for your publisher so you are getting the best rate possible on your mailings.

Exhibition Stands

Consider buying exhibition stands instead of renting them. If you know that you are going to be attending exhibitions in years to come, buying an exhibition stand can save your money in the long run. You could spend a lot of money on shipping costs and other aspects of getting the exhibitions stands to the venue every year. Buying exhibition stands will keep the costs down for next year’s show.

Supplies

Pack all of the supplies that will not be available at the show. These supplies will come in handy and can save you time in trying to find them at other stands. Staplers, tape, scissors, pens, extension cords, paper and light bulbs are some of the essentials for every exhibition.

Promotional Items

Not everybody is going to be qualified for your products or services. Only give out promotional items to highly qualified candidates. Promotional pamphlets or business models should not be given to everybody that comes to the stand. Screen all of the potential clients that come to your stand and only hand out these items to people that you believe will convert into a paying client.

Travel

If you are going to an exhibition outside of your locale, book the tickets in advance. Booking your travel expenses in advance can get you a major discount. Leaving the travel expenses for the last minute is never recommended and you could be spending a lot more money than if you had booked the tickets months in advance.…

Display Design Stands and Their Uses

If Display designs are having diversity why the stands cannot have? The stands are having variety of shapes, sizes, and different styles. It’s a myth that stands are all the same. The fact is that exhibition stands have a wide variety. From simple portable to full build exhibition stands. Several large format print stands are also offered by companies that can be used in conferences.

Various stands like Pop up stands which are used amazingly to launch the product in an attractive way. If you are planning for larger presence and acquiring grand space; then supplier will suggest you about Pop up stand. Exhibition stands are suitable for those who are planning for trade show. These are in demand and can meet all the needs of the customer. Banner stands are one of the most expedient and experimented tool for launching a brand or conveying a message at a trade show. These are highly durable and cost-effective.

Retractable banner stand is the combination of both pop up and exhibition stand. It’s highly portable, easy in set up and can be use in trade shows, conferences and sales meetings as well. These are most preferable tool for promoting the brand as these are affordable and light-weighted. Such stands are tough and long-lasting because these have to undergo through the rough and painstaking life of business world. Such Portable stands can be fold and put into a small bag. It’s versatile nature gives an option to the customer to select as according to his taste and preference.

There are some tips that designer should keep in his mind while designing the display design banner stand. The banner stand should be attractive. It should grab numerous staring eyes of the mass at a place. Use such punch lines that will automatically catch the eyes of visitors. Right information with right graphics should be there. Make a hierarchy; put the most important information on the top according to the eye level of clients. Do not fill the whole banner with information. Just remember that viewer will take a glance of stand.

So, ultimately this prove that your stand have just a few seconds to do magic on viewer’s mind! Do not advertise different messages on a single stand. Most important message should be your first priority. Graphics that are used should be professional and premium quality. Using vibrant and bright colors will be a good idea. He needs to combine his thoughts with creativity to produce an attractive and appealing stand. Several new designs are upgrading every day. If your display design stand was designed years ago, then you should update it with new designs.…