Trade Show Exhibition Practical Hints

Life will become a whirlwind unless you properly control and manage your trade show activities, so when all around you are losing their heads, here are some practical hints to help you keep yours!

Check Trade Show management Rules and Guidelines

Practically every event has its own rules and regulations, so make sure you are familiar with them and avoid any last minute hiccups. This applies especially if you are coming up with non-standard or innovative promotional effects or strategies. For instance, if you are seeking to have entertainers or booth people canvassing attendees at the exit/entrance areas or other traffic choke points, then clear this with event management beforehand. Getting the clearance is a good idea because you can easily run afoul of event security, but even better, if you have a great idea you are likely to find event management will help you implement it.

Go Equipped: Have Back-Up Tools

Many modern booths are capable of being fitted with only the most basic of tools and equipment but, always ensure that you have a basic toolkit plus spares. Sure you can always borrow or plead poverty with neighboring exhibitors, however you should be setting your physical booth up and using this process to set yourself and booth staff up for success from a mental perspective too.

You never know when you need a screwdriver, a pair of snips to deal with an intransigent piece of panel wire or a wrench to tighten a bolt. Don’t waste time and effort – just be prepared.

Ensure You Have Power & Extension Cables

The first time you see the event space allocation may be on the day of the trade show event, but your map allocating the space may not show the power outlets you can rely on, or how far your extension cables need to run to fetch power, nor how many sockets you’ll have available. Make sure you have more than sufficient electrical extension cables and multiplier sockets to light the booth and run your appliances.

Backup the Booth

Booth display cases can be bulky and easily damaged, and while FedEx, UPS and friends tend to be pretty good at getting your kit from A-to-B, you cannot always rely on them to get it to you in one piece or on time. When that happens, you need a back-up plan or the whole event is for nothing. You can minimize the risk by carrying replacement parts and marketing collateral separately, and any constituent parts which don’t arrive on time or in good shape can be replaced or an alternative arrangement can be effected.

Just remember to think of the worst that can happen and to plan accordingly – it is a rare trade show event which is carried off without any glitches and the affair should be considered to be a practical exercise in flexible, contingency planning. One gold rule to follow is that if you have a question about the event, do not be afraid to ask – there are no stupid questions except for those which you didn’t bother to ask because you took things for granted.…

So What Do I Look For In An Exhibition Stand Contractor?

Well, here you are. You’re at the stage where you need to plan for your exhibition or event and want to partner with the right exhibition design company and contractor.

You want the entire process to be pain free and to run as smoothly as possible but you need to go through the process of checking out some exhibition design companies and exhibition contractors.

There are many companies out there all of whom will bite your arm off for your exhibition project but it is essential you do some simple due diligence to give you peace of mind.

It’s important that the company you select understands your business, understands what your goals are and also understands what you seek to achieve from your exhibition or event.

First off, they’ll ask all the right questions about your exhibition, your company and map out their understanding of the discussion. This is essential because it ensures both parties are reading from the same script.

A good exhibition contractor will give you a detailed proposal that clearly indicates all the deliverables and milestones without any hidden costs for your exhibition stand project.

When it comes down to the exhibition stand design, the exhibition company will present you with an option that best suits your needs so that it fulfills your entire brief and criteria. They should be exhibition experts and be able to provide you with a professional 3D render of your exhibition stand design. From this, you should be able to accurately see the workspace, the promotional areas, the client interaction areas and also your brand presence and visibility. From all angles, you should be able to envisage your company’s exhibition presence.

Once approved and signed off, the exhibition contractor or exhibition design company will go to the manufacturing stage of your exhibition stand and start the exhibition stand build. Some of the better exhibition contractors actually give you continuous updates and even send you work in progress photos so you have peace of mind with the full knowledge that your exhibition production is going to plan and you can see it all coming together. This of-course has additional benefits in that, you can flag any concerns or problem areas much earlier during the exhibition stand build. With your exhibition stand company, you can work to resolving any final production fine tuning before final delivery and installation.

One of the most overlooked aspects of exhibition stand building and something that many exhibition contractors overlook is attention to detail and finishing to your stand. There can be nothing worse than your seeing your fantastic stand let down by poor attention to detail and shoddy finishing which could have been addressed much earlier by the exhibition contractor.…

Different Types of Exhibition Stands

The main reasons for exhibiting at any type of exhibition is to build brand awareness and sell products or services to your potential clients and customers. You want to attract potential clients that are interested in buying or taking your services so it’s important to have an exhibition stand that is going to achieve these aims. Since large exhibitions could feature hundreds of your competitors all vying for the same attention it is important to make sure that your stand is the best at catching the eyes of the thousands of people in attendance.

One way of doing this is using exhibition stand designers to create your very own custom built exhibition stand to have something that hasn’t been seen before. As a basis, there are a wide range of shapes and styles of stands to choose from. Here are some of the most popular stand choices.

Modular

Poles and panels are combined to create an attractive and versatile display stand. Modular exhibitions stands can give you a complete exhibiting solution and you can easily change the background to display your brand or company name by adding printable display panels. Once you have sorted the graphics for your modular stand then it’s also important to choose a range of furniture that fits in with the colour and style of the rest of your stand.

Portable

If you regularly travel to advertise your products or services then large modular exhibition stands may not be the right choice for you. If you need easy portability then a specially designed advertising stand will be your best choice. With a roll up banner and a lightweight metal frame you will be able to easily transport and setup your display.

Pop up displays and banner

These kinds of stands are a good option to add to your exhibition display. If you have limited space or space that needs filling on your stand then the use of a pop up display and banner stand will fill the hole. Since they are lightweight and easy to transport you can use them at multiple exhibitions and move them around easily. If you need a cheaper display method that takes up less space yet is still effective in displaying your products then this may be the right choice.

Island

Island stands have no walls and are centrally located in a exhibition. With this type of stand you have to remember that visitors will be walking around all sides of your display so it needs to be enticing from all angles. If you have enough space then you can design some great island stands that feature screens on all sides and even build upwards so people from fair away know where to find your exhibition.

All of these stands can also be altered to create custom exhibition stands of any size and shape to create whatever kind of stand that you can imagine.…

Exhibition Stand Builders – Always Ensure That a Professional Builds Your Stand

When creating a stand at an event or any other type of a showroom, you always need professional exhibition stand builders to help you design and assemble the show place of your products. Most people try to do it themselves using the provided space by the people organizing the whole place, who usually provide with old fashion booths that in most cases fend off the visitors. Having that in mind people need to work hard on the outlook of their place and to make the best out of it so they can actually have a huge amount of people checking out their product no matter if they are interested in the actual product or they are just happy to visit a very well organized and structured show room.

Why good exhibition stand builders?

When people walk around the huge hall they are always attracted by the cool and modern looking stands and go to them no matter if it holds the special product they have decided to visit the exhibition for. Modern frames and bright colours along with non-standard shapes are few of the things that the good companies have in mind when creating the unique atmosphere that will actually get the attention of the people and will make your brand look nice and professional. Selecting the proper company to do it has more than fifty percent of the success rate importance and should not be underestimated.

This is what separates the quality sellers from the average company trying to revive their business.

By getting the crowd to your place, you also make it look wanted and interesting. People who don’t even enjoy the product you sell will come to your show, made by the exhibition stand builders, to check the reason for all the people to be there. That is good also for attracting people who have lost themselves and are looking for your product among all other sellers. The companies that invest in such a way of advertisement have a huge benefit of new clients and improved sales record at the end of the time. After all, if you want to go present your product to the public, you need to make it shine and to be remembered by all the people who see it. That is the way of imposing your brand over the market even when you compete with other sellers with better quality products or even better ideas.

It is the advertisement that sells, no matter what the product is or if it is competitive to all the others on the market. The return of the investment is seen right at the end of the event and could please everyone. Select the best option you desire from the offers you can see and make sure they have quick shipment and easy to assemble products.

Most of the companies provide that for free, along with the package of the creation of the stand. Selecting good exhibition stand builders to create your image on the exhibition is the most important thing to do and is worth investing in.…

How to Reduce the Cost of Exhibiting

Are you looking for a more affordable option than custom built exhibition stands? Do you need some new and exciting ideas for your next exhibition? Are you new to exhibiting, and looking for a place to start to make your show a success?

One way to reduce costs is to look for exhibition stand solutions that look bespoke, but have the price tag and quick turnaround of a simple modular exhibition kit. With the difficult economic climate and continuing pressure on already squeezed budgets, the primary concern today is practicality and affordability.

Choose a company that are specialists in taking stock modular display systems and transforming them to create practical, portable displays. Design ideas can be altered to suit your space at your next exhibition. They can be reconfigured to suit your specific needs for each show you attend.

Exhibition stand design companies will have taken into consideration the cost effectiveness of the stand, the portability and ease of use for customers and the ability for it to be adapted to your ongoing needs. These design ideas can be bespoke and can include a range of equipment and accessories essential for successful exhibiting today. These include multimedia screens, literature stands, portable furniture and counters.

Switching from expensive custom built stands to modular systems, is not only is a more economical solution to exhibiting, but also allows for a simpler more efficient process in planning your next exhibition. This allows you to spend more time on preparing for the show and makes the process of planning your next trade event easier knowing your exhibition stand can be reused and simply reconfigured. This is down to the simple way that dynamic designs from off the shelf systems can be customised to a portable display that suits you.

Benefits of modular displays

· More economical solution to exhibiting

· Quicker turnaround time

· Greater flexibility for future exhibitions

· Customised to your exact needs

POD Exhibition Systems are experienced in creating modular exhibition stands that suit the exact needs of our clients. Find out how our exhibition design solutions along with your ideas can be used to create your next exhibition stand.…

Reasons To Use A Bar Hire

When you want to have a party you will notice that you probably will have quite a few friends over. However, those friends that come over could easily get rowdy and that could lead to some of your items being destroyed. That is when you should know about the reasons to use a bar hire. Once you know about these reasons you will quickly see that this is going to be the only way that you have a party anymore.

One reason that you should use these is they will commonly have an exhibition furniture hire company that you can use for the furniture. Since they have this type of company that you can use for the furniture you will not have to worry about your personal items being destroyed, but instead will see that the furniture that will be used is going to belong to this company and they will probably have additional insurance available to cover these damages.

If that company does not have the proper furniture for your party crowd then you will probably find that it is going to be possible to find an event furniture hire company. Using these companies you may notice that they are going to require more furniture usage at once, but they will typically be able to offer you all that you need to have and possibly in the pattern that you need to have it in as well.

Being able to host a party is a wonderful thing to do for a wide variety of reasons. However, what you may not realize is that you may need to use a bar hire company to ensure that all of your items survive the party intact. Then you will not have to worry about upsetting your friends by telling them they cannot do something all the time.…

7 Things To Remember When Preparing For A Trade Show

A successful trade show experience takes planning and proper execution. But even with a solid plan, people sometimes get caught up in the details and forget the major factors that are important to trade show success. Keep this basic outline in mind when preparing for your next trade show to maximize your results.

1. Start planning early. Printing brochures and customized products can take time, especially if there is a delay or a problem with your order. Custom graphics and displays also take time to create, and you don’t want the results to look rushed.

2. Decide on an objective. What do you hope to accomplish through your exhibit? Establish how many leads you would like to generate or how many customer contacts you would like to make. Determining this goal in advance keeps your staff focused. It also helps you plan how many supplies to order and how you will handle follow-up tasks.

3. Choose your location carefully. Be sure to reserve a booth in location that serves your needs best. If you want to capture the most walk-through traffic, you don’t want a spot that is away from the beaten path – you want the prime real estate in the center. If your business lends itself to longer, one-on-one conversations or demonstrations, you may want a spot in a quieter corner where your customers are not bothered by an endless stream of traffic.

4. Appearance counts – in more ways than one. Exhibits should be eye-catching and appealing. They also need to incorporate high-visibility elements so that visitors can easily find your booth. You don’t need to blow your advertising budget, but banners, graphics and racks should all look professional. You also need to set yourself apart from hundreds or thousands of other exhibits. Lay your items out in unique and innovative ways that don’t look cheap or gimmicky.

5. Dress appropriately. Decide what your staff should wear to best represent your company. You might prefer the formality of suits or the more relaxed look of logo-printed polo shirts. Customers may dress casually at trade shows, but they expect exhibitors to look polished and businesslike.

6. People expect takeaways and promotional items. Make sure yours are good quality so that they last and work well. To increase interest in your stand, provide quality items that serve a purpose or solve a problem. Not only will people be happy to take them home, they will be sure to use them for months or years.

7. Not every prospect will become a customer right away. You can set aside premium products for those who make a purchase at the show, but all visitors should be treated as though their time is important. Courtesy and a low-cost promotional item can go a long way to generate a relationship with a prospect.

They might not be qualified at the moment, but you don’t know what their situation will be by next year’s show. Make sure they have a positive experience with you. If your item is memorable, for instance, an extremely comfortable pen, they will be sure to remember where they got it.…

Make the Most of Your Advertising and Branding Efforts With a Custom Exhibition Stand

A custom exhibition stand may be the solution that you need if you attend a lot of trade shows and conventions and need to ensure that you are making the most of your advertising and branding efforts. While many businesses can get away with stands that are set sizes, there is not nearly enough freedom to achieve the ideal exhibit. Because of this, companies that have a lot of revenue tied in with good trade show performance will often choose to spend the extra money on a custom set that will help ensure that their goals are met. However, it is important that you take the time to ensure that you are making the best decision for your business.

There are many benefits to using a custom exhibition stand. First, you get to decide the exact size and shape of the banners that you use. This allows you to integrate new stands into modular systems without sacrificing appearances. In addition to this, it also allows you to replace any damaged stands that belong to a modular set, regardless of whether or not the original manufacturer is still in business. This alone can often make the investment worthwhile. However, there are a few things that you will need to keep in mind if you are interested in custom stands. Above all, these stands are significantly more expensive than other stands. You must be prepared to make the additional investment of time and money in order to get the ideal stands for your business.

Unlike pre-manufactured stands, a custom exhibition stand needs extra time to be produced. While you will still need to invest the time for creating the banners and creative for the stand, you need to allow for time for the stand itself to be designed. Depending on the complexity of your stand, this can take a significant amount of time. If you want a complex modular system with custom stands, it could take up to several weeks for your banner stand system to be prepared. However, if you are plan well in advance for your customizations, you will have sufficient time to order your stands before your event. If you do need customized stands, it is strongly suggested that you begin the process as soon as you have confirmation of your reservation at a trade show or convention. This will typically ensure that you have the time that you need to make your stand set.

Once you have selected your custom exhibition stand, you will need to make certain that you take proper care of it. Because of the high level of costs associated with custom stands, making certain that you care for your materials is good business sense. Once your trade show is over, you need to unassembled the stand and store it in a cool, dry place. By doing this, you will prevent the stand from suffering water damage. As most companies will store the banners with the stands, this will ensure that you will be able to get many uses out of the customized stands and banners that you have ordered.…

Exhibition Banner Stands – How to Implement You Chances to Stand Out of the Crowd

No matter what type of business you run, most probably you visit trade shows, fairs, presentations, exhibitions and sales in order to popularise your company. After visiting this sort of events it is absolutely evident that if you represent your business with exhibition banner stands you have much more chances to stand out of the crowd of countless competitors who offer similar products and services.

With a nice eye catching banner stand it is easier to target a wide circle of potential clients and to spread the information about your company. Of course, first of all you should decide what kind of banner you would like to purchase, or perhaps just to rent.

Sometimes it is equally difficult to make a right decision when you have too few or too many options. With exhibition products there are definitely too many of them. You can find the whole variety of materials, designs, shapes and sizes of exhibition banner stands, and all of them would serve your purpose in different ways. That is why you should decide which one would be the most suitable according to your personal preferences and peculiarities of your business.

If you hesitate and cannot decide what would be the best for you, here are some general tips you may take into consideration. First of all, go for a light weight banner stand. It does not mean that it should be produced of low quality cheap material: fibreglass, plastic, aluminium, pressed wood will provide durability and at the same time light weight. It is difficult to overestimate mobility when taking part in trade shows and fairs: sometimes it is absolutely necessary to change your location for better results. With portable exhibition banner stands you will be able to do that effortlessly.

Secondly, think about the size you need. Exhibition products come in a wide range of sizes, form compact to huge ones. Where exactly are you going to exhibit your stand? Will it provide a free access to your presentation? Will it be visible enough? All these questions should be thought over before purchasing a banner. In any case, it is better to go for a flexible item: even if you have to deal with large sizes, make sure your presentation can be rearranged if necessary to fit into smaller place. Very often trade shows have so many participants that it is impossible to provide a lot of space for everybody.

And of course, it is always better to opt for exhibition banner stands which are easy to set up, transport, disassemble and store. Of course, you can use the services of professionals for setting up your stand, but if you do not need a big sophisticated structure with lots of additional applications, it is better to choose a stand you would be able to set up yourself. Or else it could be done by any employee of yours.

With banner stands it is possible to make your advertising strategy diverse and interesting, so do not neglect this option while planning your campaign.…

Exhibition Shows – A Hit

You have been running your business for years but a customer walks in and says “I saw you the first time”. And you’re just heart-broken. Just owing a shop is not enough; one has to make its presence felt. Conventional and boring themes and advertising methods can be really dull. Why not tell everybody time and again that you exist.

If you want to be noticed and be remembered, exhibitions can give you the edge. Exhibitions attract many customers under one roof and hence, can bring your business into notice. People prefer hopping around different stalls and just ‘look’ at different products. And if that look tempts them, you are sure to rake in. But the biggest challenge is to attract customers and make them walk into your stall.

Showcasing your product the right way certainly helps; but more important is to draw customers to the point of purchase/sale. The first step is to make your stall ‘look’ appealing by using different patterns, themes and hues. The right kind of exterior and interior makes the task easy. In such events, banners are boon to the seller. Banners are quick to be noticed and it is very easy to display products through them. But if you relate banners to a board carrying your name, you must wake up and look around to see how banners are undergoing a dramatic change. Just by using the right kind of banner one can make the difference. The entire look of the shop changes and so does the footfall. Nowadays stylish Banner Stands are a buzz and they have potential to enhance the looks of any point of purchase/sale. Even customers view your business as you show them. So to make things work one has to keep employing different advertising strategies. A stylish and elegant stall would attract more customers than a boring and simple one.

Outdoor banner stands are very helpful in exhibitions. Though there is no scope of using roll-up banner stands, one can go for pop-up banner stands and other outdoor display solutions. To make your stall interesting, you can place a counter and decorate it well probably with a wrap up banner. Displaying your business prominently is very crucial. Use stylish fonts and the bigger ones to catch the attention.

Preferred and the easiest trick is to wrap your counter well and write all at features or discounts. Though it’s a good way, it is not sufficient. The better you advertise the better returns you get. So, one should keep some literature to give more information about the product. Brochures and business cards should be kept handy so that customers take them along.

Everything apart, light plays a very pivotal role in the advertising process. Outdoor banners standing gracefully with a spot light looks awesome. If possible, do your stall with lots of lights to make bright and noticeable.…