Month: March 2020

Using PVC Banners At Your Next Trade Show

If you’re a business owner who wants to make a lasting impression on the audience at your next trade show exhibition, PVC banners are a good choice. They can be made in almost any size imaginable, with colour and font choices to match. Therefore, the options are only limited by your imagination and creativity.

Consider the Intended Usage

Although PVC banners can easily withstand outdoor conditions, most trade shows occur indoors within a climate controlled building. However, trade shows bring an entirely new set of considerations along with them. For example, most businesses will be required to set up their booth or display within a designated space. For the best results, try to determine the size of your businesses’ space allotment well in advance of the event. Then, you can use that knowledge to ensure that you purchase a banner that will fit neatly within the space provided. Ideally, the finished product should be large enough to call attention to the banner’s message, but not dwarf any other advertising tools that you may also be using at the trade show event. If possible, arrange the banner at a height so that it can be seen easily, and is high enough off the ground so that visitors will not step on it accidentally.

Get Your Message Across In an Effective Way

The overall impression of PVC banners is often driven by the messaging of the banner, as well as the way in which it is presented to the audience. Therefore, it is a good idea to first think about the message that you want to send, and then consider all the possibilities related to how to make that message stand out and be remembered. However, this does not necessarily mean that you should reserve every bit of available banner space solely for your message. More often than not, your audience more easily retains a message that is succinct and relevant. People want to get the necessary information quickly, so that they can begin processing it, and decide on a course of action. This is particularly true in a trade show environment because you are often competing against other businesses that have similar offerings. Decide on the most relevant information, and then choose ways to make it stand out, such as bold text, underlining, or vibrant colours. As you can see, PVC banners can help to make your next trade show a resounding success, especially if you are willing to plan your specific approach in advance.…

Exhibition Marketing – Cut Through the Visual Noise!

The most successful exhibition stands are designed on the back of a thorough brief. The word ‘brief’ in this context is as misleading as it can get however. A brief should be anything but brief! Detail is key.

Your brief will evolve through talking with the designer. They’ll quiz you and question any assumptions you’ve made. They’re not being arrogant, they’re just perfectionist by nature! Their sole aim will be to find the optimum solution for you and your business.

It’s all about communication; helping them to help you maximise the return on your investment.

Nitty gritty: Talk about your budget, so they won’t waste your time producing a fantastic solution that’s completely unaffordable.

Where are you headed?: It’s not just about one event. As part of your marketing strategy, your stand needs to be an extension of your brand. Help your designer to understand you, your company’s vision and the message you want to communicate. Go back to basics. Explain what the company is all about, when and where it all started, and how you see the company in the future. Be specific! Say how you’d like your industry to view the company and what sets you apart from others in your market. Think of five adjectives that best describe your business.

Why?: Exhibitions offer incredible marketing opportunities to raise your brand awareness or introduce new product and services. They provide the perfect environment in which to engage with customers and cement relationships and at the same time meet prospective customers. But you may be more interested in identifying new strategic partners, suppliers and distributors. The point is, you know exactly why your company wants a stand at the exhibition but the designer won’t…unless you tell them!

What are you promoting?: If the company deals in products, chances are you will want them displayed. Give the designer copies of your product brochures and highlight the product(s) that you want to show and which ones you want to give focus to. Make them aware if there are Health and Safety issues that need taking into consideration.

Your shopping list: Commonly incorporated into an exhibition stand design include facilities such as a demonstration area, audio-visual capacity, a seated hospitality area, a reception area, an office, a meeting area, a storage area, a kitchen or even a bar! Utilities, power and lighting, telephone or internet connection, water and waste are generally available, but all need planning for early on in the design work.

Impact: Graphics are one of the best ways to make a visual splash. You’ll want your company’s logo clearly visible on the stand, so give the designer a copy that they can manipulate and decide on any other graphics early. They’ll advise you as to the best form for them to take. If you can provide your own images though, this saves the designer time and saves you money.

Don’t bolt!…

It is a lot to think about, but time that you spend on your design brief is invaluable. It’ll help you focus your ideas and clarify your thoughts, and could increase the probability of your company winning business from your competitors!…

German and British Beer Festivals

Beer festivals are extremely popular social and community events in many parts of the world, but even more so in both Germany and Britain. At these festivals a number of beers tents or beer halls are set up and the brewers offers their wares to the general public as well as to beer connoisseurs. Most beer festivals also include a serious side to them and that is the Beer Exhibition in which the emphasis is on sampling or tasting. Awards are also given out for different beer categories and at the bigger beer festivals these awards have international recognition.

German Beer Festivals

Germany is well known for its Oktoberfest festival in Munich, but even though it is the largest such festival in the world there are also 7 other well known smaller beer festivals held in Germany throughout the year. One of these 7 is the Cannstatter Volksfest, which although not as well known as the Oktoberfest is still the second largest festival in Europe. This festival is held in the Bad Canstatt district of Stuttgart and starts a week after the Munich beerfest.

Many international beer fests have been influenced by their German counterparts and even in America, Africa and the Far East celebrations of German food, drink and culture can be observed almost every September or October.

Did you know? There are a number of Bavarian beer fests that are nothing like the Oktoberfest! Such a festival is the G?�ubodenvolksfest in Straubing and the Barthelmarkt by Manching festival which has been actively held on a yearly basis since Roman times.

Other German Beer Fests

The other popular beer festivals that are held annually in Germany include the Sch?�tzenfest in Hanover and Bremen’s Freimarkt. All of these, as well as the major beer festivals in Munich and Stuttgart are seen as family and social gatherings. They are often referred to as festivals of the people or Volksfest in Germany.

British Beer Fests

British beer fests are very different from their German counterparts in that they normally focus just on draught and real ale. Over the last few years however there has been a move towards including local bottled beers and even apple ciders. Most of these beers fests are also beer exhibitions and focus more on the business side of beer drinking than the social side seen at the German Volksfests.

British beers festivals are more often than not organised by the Campaign for Real Ale or CAMRA and take place in large indoor venues. Food in the form of “pub grub” is usually also available and the entertainment at these festivals normally includes live music, pub quizzes and even tombolas.…

Hit the Right Notes With the Right Stand

In an exhibition, you have nothing more than a few seconds to make an impression, entice the target, make them curious, get them to stop and not walk past your exhibition booth. It’s a tall order but not an impossible one to fulfill. In order to do that, you need to stand ‘s the number one thing that should be on your mind when designing the exhibition booth but it’s not the only thing. Now, imagine if you’ve gotten someone curious about your products or services and they need to find out more information about it before they delve deeper, where would they find them?

The big question would be this – what type of exhibition stand should you use during the event to make it more effective, cost and marketing wise.

Pop-up exhibition stands make a lot of sense because of the fact that they’re extremely mobile and is light without being flimsy. If you get a good exhibition stand, it is stable and can last for an extremely long time. The good thing about that is that you can make use of them time and time again for lots of other future events. Before purchasing your exhibition pop-up stand, try them out or get the sales person to explain the setting-up process. Most good quality exhibition stand can be assembled within minutes without too much hassle. Another great thing about pop-up exhibition stands is that you don’t need a lot of space to use them. They’re tall, stand out and can be customized to suit your needs.

Banner stands are cool for exhibition as well – this is particularly true if you have a lot of printed materials to distribute and display during the exhibition. They’re relatively low-cost and is ideal for companies that don’t have a lot of spending money. Although it’s not as versatile as a pop-up exhibition display system, it’s feasible, affordable and makes a whole lot of sense. And of course, the banner stands are very mobile. Although banner stands come in many different colors and designs, we strongly urge you to go with the more common colors because it is more flexible that way.

If you’re in it for the long haul, I think going for a custom one is great too because if you’re going to using it for a long time. This way, you’ll be customizing the whole exhibition display unit to suit your own individual need – and of course, it stands out because the likelihood of it looking exactly the same as another exhibition stand is less.

The point here is to hit as many eyeballs and generate as much interest as possible with a simple solution – and you can do all of that with an exhibition stand, believe it or not.…

Exhibition Stand Design – How to Attract More Visitors to Your Stand

Once you have your customers at the exhibition you still need them to notice your exhibition stand and come and engage with you. In our visual society, simple, eye catching designs and logos are what make the difference between top of mind recall two weeks later when it is time to buy, and “just another company.” With the right exhibition graphics, your company can draw them in and entice them to want to know more about the products and services which you are offering.

In the face to face environment of a trade show or public industry event where competitors are present, the more engaging an exhibition stand is, the less hard selling your salespeople will have to do. And the less hard selling, the better.

Your exhibition graphics need to be big, loud, simple and relevant. Make sure that your exhibition banner and promotional materials are all branded with your logo. That logo should be as big and as high as the event will allow and feature your slogan as well, or a reason to come over.

Give your prospective customers who visit your stand something engaging to do that relates to your brand. Once you have people at your table, having popular video games are fine if you have some other brand related activity to go alongside it, but it is better to have a video game created specifically for your brand. This is easier and less expensive than you might think (possibly done for free by a university student as an independent study project or internship assignment). Use the high scoreboard as an information gathering tool.

You might give away a Smartphone app relating to your brand. Having an app designed is also much easier and less expensive than you might think. At the very least, you should easily be able to gather content for a passive video, but everyone is doing that today. Engage your customer with an active assignment and make your exhibition stand the one that visitors are talking about.

The main objective of the exhibition is to make sales there and then. However, the next best thing would be to collect prospects contact information, including business address, telephone, email, contact person, company and position within the company. It is essential to send them away either with a promotional item relating to your brand or with an exclusive invite to a later event where you will give them a relevant promotional item.…

Stay Smart – Customize Your Exhibition Products

One of the biggest reasons why I often ask my customers what they wanted before they purchase an exhibition item is because I want to fully comprehend the purpose of the product. Each exhibition product has its own purposes although most are flexible enough to suit many different types of events but the truth be told, it’s important that you make it a point to find out the main purpose of the purchase in case you’re in it for the long haul.

Make it a good investment over the long run

It’s a decent sum of money we’re talking about if you’re planning to use it more than just one exhibition.

Perhaps you intend to participate in more exhibitions in the future? Maybe you’ll be moving to a new location in the near future and the exhibitions products might have a more permanent role to play in your retail outlet? Or maybe you might want to combine it with other fixtures and display products in your shop to come up with a new design or décor?

Basically, this is the kind of thing that you should speak FREELY with the sales assistant about. This person’s got all the knowledge in the world to help you get the best bargain.

Customize the exhibition products to suit your needs

Most experienced exhibition product companies who have been in this industry for some time have the ‘customize your own display’ option open for their customers.

Customization of the exhibition products is feasible when you are planning to place the display as a more or less permanent fixture in a certain location. This way, get a consultant to head over to your shop to take a look. He or she can come up with a customized solution that can make your store stand out, save you some cash and save you the headache of having to purchase different exhibition products from different stores only to find out that some fit and others don’t.

Colors customization

One of the biggest problems with finding the right exhibition display unit is the size. But that’s not all – aesthetic concerns cannot be ignored either. Discuss color options with the sales person before purchasing. You want to know all the color options that are open to you so that you find out that there’s baby blue after you get yourself the brown display unit.…

Exhibition Stand Manufacturer Has an Important Role Striving Perfection at Your Marketing Strategy

Exhibition stand manufacturer plays an important role for all the numerous businessmen who are striving for perfection of their marketing strategy – and of course who are determined to achieve the highest point of success in their advertising campaign. It is crucially important to have an originally designed and perfectly manufactures stand while visiting potentially beneficial places like exhibitions, trade shows, fairs and presentations.

It is not easy to get noticed and go impressive among all those competitors who try to overshadow each other by all means. But it is worth trying, and moreover – it is possible with a right kind of exhibition stand. A stand that enhances your brand imprints the information in memory and brings a part of your company among people.

At this point it is a right time to consider everything a good exhibition stand manufacturer has to offer. There are so many of them on the market that you can easily find a proper one – a basic search in the net will give you an idea what I mean. Sometimes it is challenging to find exactly what you need among such variety. Just show a little patience and purposefulness – and you will be rewarded: a good stand manufacturer will make the process of purchasing pleasant, cost effective and almost effortless. You will be able to choose a suitable stand out of myriads of available models, with a wide range of materials, styles, shapes and designs.

Exhibition stand manufacturer will offer you the stands of every possible configuration: you can opt for retractable banner displays, portable stands, double sided stands, modular constructions, custom built exhibition stands, pop ups and so many more. If nothing satisfies you completely, though it is almost impossible, you can order your stand to be specially manufactured. You can plan it yourself or go for the help of professional designers who will be happy to develop your ideas or offer something of their own.

While ordering a stand, take into account all the aspects of your business, as well as the peculiarities of your advertising campaign. Consider such important questions as storing your stand, transporting, installing and taking apart. Exhibition stand manufacturer can offer you a stand which is simple, portable, easy to carry and effortless to install. Or perhaps you want an impressive sophisticated structure which will blow your competitors minds? In this case modern technologies will come in handy: you can get a custom built stand with a large screen, audio equipment, the whole system of flashing lights and other in-built electronic details.

In case you run a business connected with fashion, arts, galleries and museums, it is possible to get exquisitely beautiful and elegant models of stands which can be easily called pieces of art. So you will not have to feel like a fish out of water in the world of style and delicate beauty.

Exhibition stand manufacturer will also have a suitable stand for high profile hotels or a set of plinths for carefully planned wedding ceremony.

Explore the possibilities in this direction, and you will have a chance to make sure that a good stand manufacturer always has what to offer, with professional approach and for reasonable price.…

Gifts for the Exhibition Visitors

The concept of exhibitions is growing all over the world very fast. Earlier this concept was restricted to a few countries and regions but now it has spread widely. An exhibition or a trade show event is an ideal place where you can directly contact your existing clients and would be clients. At an exhibition you are sure that all the visitors are looking for your or similar product so you don’t need to fish out for the prospects. This means the success rate will be very high.

The main point is how you present yourself and draw the attention of the visitors. A very good exhibition display design is definitely very important factor to draw the attention of visitors. Display of huge LCD screens can also be a loud mode of attraction. Lot of exhibition design companies are offering consultancy these days.

The other good way to step ahead of your competitors is to offer free gifts to your prospect clients. Distributing free gifts is a very good way to attract target customers and would be clients. People always have an inclination towards free gifts and then it is your marketing skill how to convert a visit into a successful deal. The free gifts will surely help in increasing the foot fall at your exhibition booth. You can contact a good exhibition companies in India for latest gift ideas.

There is a wide variety if we talk about the exhibition gifts. The gifts can be pens, coffee mugs, t-shirts, coasters, folders, caps, bags, etc. Remember if you are offering free gifts it is often a head ache because it is also a possibility that you distribute the gifts and the return on investment is practically zero.

Every time you think about distributing a free gift in an exhibition or a trade show event, just spend some time on deciding one. Your gift should always be theme based and should be useful for the visitors. The gift should reflect the quality and class of services or products you provide.

For example if you are an IT based company it is better to gift a well designed mouse pad rather than a beer mug. Whatever gift you are offering, it should be designed and customized according to your company that is your company name, logo and color scheme should be a part of that gift.

You can also give the gift order as a part of your turnkey project to your exhibition design company. You will not be the only one to offer free gifts in an exhibition but all your competitors or most of your competitors will be doing so that’s why your gift should not be such that it gets mix up in the crowd and neither it should be too much in show off that the visitors hesitate in carrying it. The gifts should not carry the name of event because in case you are left with a few gifts you can use them in the next event.…

Buying Furniture For A Store Vs Purchasing Exhibition Display System

One of the things about modern furniture, including shopfitting features and cabinets, is that there needs to be a better balance between design and practicality. When it is practical furnishing, people often think of it as ‘boring’ or ‘does not stand out’. When the furniture or exhibition display is modern and loud, some contend that they are not practical, both in terms of cost AND design.

Well, that’s the tricky bit about picking the right furniture and display system for your store. If it is a new store that you are just opening, you are luckier than those who have been in business because while you do not have to contend with old furniture or need to take down existing fixtures, existing businesses and retail stores do. Deciding on new display systems for the store sometimes affects which old furniture you want to keep and which to discard or donate.

Do you need to hire an interior designer to revamp the store and help you decide which shopfitting display system to throw out and which to keep? I have to be honest – with the help and input from a professional comes in handy. But you do NOT have to have one. You can very well do your own research about display units available on the internet or ask around amongst your friends. I am sure they have pretty good taste too about what sticks and what does not.

Color scheming might also be another problem with replacing old display systems with new ones. Pick a supplier or company that provides for many options in terms of design. If need be, there isn’t a matching color that goes with your store’s color scheme, go for the classic colors like black, white and grey. You can match the other furniture and display stands instead.

After searching through the internet, you will find countless number of futuristic-looking store furniture that piques your interest – once again, we are here to remind you that unless you intend for the furniture to really stand out in your store, forget it. On the other hand, we strongly encourage store owners who regularly participate in exhibitions and conventions to invest in a futuristic display units so that it DOES stand out in the crowd.

Buying furniture for your store is a completely different ballgame from purchasing exhibition display systems. For the store, you need for it to be in sync with the rest of the furniture and interior of the outlet. For an exhibition, you need it to stick out, stand out and be loud!

Good luck and don’t forget to have some fun exploring the ideas that you will find on the internet!…