The Potential of Portable Exhibition Stands

Portable exhibition stands have a vast potential in changing the strategies employed by the marketing department of your company. So what makes these stands so special? Well, to put it simply, portability, the ability to be dismantled and stored in a very small area, the ability to be transported long distances at a minimum of cost.

What all this amounts to is versatility, and on this you could base an entire marketing strategy. While your opposition spends tens of thousands of dollars on exorbitantly expensive designer stands, you can opt for a far more flexible and easy to execute strategy, and moreover one which will give your company a vast reach and a truly enviable brand image.

While your opponents work at creating unmatchable exhibition stands for a few key exhibits, you concentrate on affordability and on creating portable exhibition stands that can be packed away for cheap and easy transport to any location of our choice anywhere in the country. Then you hire a design team – even over the internet if you want to slash costs – and have them create the graphics that will give your portable stands originality and life. After this it’s only a question of producing the stands.

Using any event, no matter where or how minor, as an excuse, you can transport one of these stands to the event quickly, cheaply and easily and have it set up there even if you have just two or three employees on hand at the location. And using this strategy, you can cover events across the length and breathe of the country.

Also, the assembly and disassembly of these portable exhibition stands is so elementary that no trained professionals are needed. This is a huge saving in costs in an age where such professionals are likely to charge by the hour. With these stands, all you have to do is dispatch two or more employees to the location along with the stand, and they will set it up with little or no trouble at all.

What all this amounts to is brand awareness. While your opponents are known by a few select clients, your company will stand within the awareness of a nation. And that awareness, in business, is the secret to both success and power.

There are even more advantages to portable exhibition stands than even those I have elaborated here. For example, many of these stands are extremely modular, allowing you to create an ever-changing exhibit that can truly hold your customer’s interest. This can be done at different events or even during the same event – on different days, or during the same day. And this versatility is another factor that allows a portable, modular stand to compete with more costly versions for sheer effectiveness.

Consider all these factors, from cost to coverage to brand enhancement, and then consider whether the funds you have assigned to covering trade events are not better used in using portable exhibition stands to cover an entire country, rather than squandering it on massive, exorbitant designer stands that will be seen by a limited number of people. Consider whether your aim is the impressing of the select few or the conquest of an industry.…

5 Ways to Make Your Exhibition Stand Stand Out From the Rest

Participating in an exhibition can mean a significant business expense. Investing in the stall itself is just the beginning, with designing and printing marketing materials, purchasing signage and other costly outlays can all add up. However, those stands that draw in new customers, industry colleagues and suppliers provide a good return on your investment. Make your stand a standout at your upcoming exhibition by following a few simple tips.

1. Branding

An exhibition is an ideal setting to build brand recognition via signage, signature colour and atmosphere. Make sure that your stand design reflects your product line. If you specialise in office equipment, create an upscale office setting. If your firm designs entertainment software, ask your staff to create a design that dazzles. Make sure your company logo, the icon of your brand, is a prominent in your displays.

2. Engagement

The stand that commands a second look must actively engage the senses. Build a multi-level display table that will challenge people’s perception. Catch their attention with a power point presentation or video. Consider adding soft music that invites relaxed conversation. Have a tray of biscuits or an aromatic pot of coffee to serve your visitors.

3. Interaction

Take a leaf from the social networker’s notebook and integrate interactive elements into your booth. Invite people to try out a piece of equipment, if appropriate, or enter a name-the-new product competition. Make sure your entry blanks have a place where visitors can fill in their email addresses so you can add them to your online contacts.

4. Value

Make it worth a person’s while to spend time at your stand. Offer promotional giveaway items that will entice others to stop by. A personalised pen will go straight into peoples’ purses or pockets. However, a tote bag stamped with your business logo will advertise your brand throughout the exhibition. Display a door prize prominently in your stand and encourage people to come in and enter to win. Try and have enough staff on hand so that you can give people enough time and attention and not keep them waiting. People might be interested but might have their attention caught by another stand if they are made to wait.

5. Connect

Select outgoing, friendly staff members as your exhibition representatives. They should make eye contact with passers-by, greet them warmly and invite them in. They must be familiar with your business products or services and know their way around your stand. Make sure that your reps are not skulking in a back corner or reading the newspaper. Without staff who effectively connect with business prospects, your stand is nothing more than an expensive place holder. Time spent on staff training for the show and on ensuring you have the right people, can really make a big difference in the end results.…

Who Built Pandora?

Roger Dean has been an; architect, graphic designer and the most prolific album cover designer of the 1970’s and 80’s. Rogers connection with music started only a few years out of art college in 1970 when he started designing logos and images for Richard Branson, who at the time was starting up Virgin Records.

Rogers style of distinct detail in his work makes every inch of a picture interesting. After his graduation from art college in 1968, Rogers first book, ‘Views’ was released in 1975 and received a brilliant reception as a showcase of his early works.

Views, along with Magnetic Storm in 1985 and later Dragons Dream in 2008 have been aspirational books that have shown the true extent of Rogers talents in the construction of epic landscapes, striking worlds and truly wonderful characters.

Any fan of his work would have seen the startling contrast between Rogers work and that of the new film from James Cameron, Avatar. The film has broken box office records, being the highest netting film ever. With a global turn over in excess of $TWO Billion, the film has already won several awards and has been hailed a true adventure epic.

However, the question remains, what was the inspiration for this incredible film. The links to Roger Deans work can be seen in the floating islands and dragons that dominate the startling scenery of Pandora, the world where the story is set.

Its seems very hard to distinguish between drawing inspiration from another artists work or simply taking their entire concept without permission. It is undecided which it is, or if it is either. There can be no mistake, James Cameron is a brilliant Director and Roger Dean an inspirational artist.…

An Exhibition Policy in Your Corporate Insurance Package Will Cover You Against Many Issues

These days an insuring exhibition policy is indispensable. Many companies have been known to spend tens of thousands of Pounds – or even more – on trade events. With such sums being invested, equipment at trade shows has become increasingly more sophisticated and expensive, with organizations trying to outdo each other in different ways.

Some spend on brand-image-perfect custom stands, unique in design, that they hope will actually stand for the company in the years to come. Other companies create giant banners and light them up with spotlights – these banners float over the stands, ensuring that customers actually come to visit the exhibition stand in the first place. All this is valuable property that should be covered by an insuring exhibition policy. Other businesses go high tech, using ultra modern equipment like digital movie projectors to impress the crowd.

But generally speaking most companies go in for a more composite effort, merging a good custom stand with advertising effects like a spot lit banner, as well as using technology to accentuate these efforts. And obviously all these efforts means a large expenditure, an expenditure which needs to be protected. Because things can go wrong, even in the comfortable and relatively safe atmosphere of a trade show.

Let us consider the possibilities – a small short circuit in your lighting arrangement throws out sparks that catch on the woodwork of your exhibition stand. This is the sort of situation an insuring exhibition policy was designed for. The fire spreads, consuming not just your stand, but also your banner, your lighting and other gadgetry, including fairly expensive pieces like the movie projector. The blaze doesn’t even spare your promotional material, like those branded usb sticks you were planning to give out to promising potential customers.

The loss is total, but it doesn’t end there. No, sparks from your burning stand set fire to the adjacent stands, causing them to burn to the ground as well – and the owners of those stands sue you for their losses. Suddenly you find yourself not only down the cost of your stand and equipment, but in the unpleasant position of having to pay several people for their stands and equipment as well.

Without an insuring exhibition policy where would you be? But is that all? No – a couple of people were injured in the fire, and you have to pay their medical expenses, not to mention their legal bills and a certain amount in the way of compensation for mental trauma. Just how much do you think all this is going to cost you in terms of money, and in terms of potential sales lost, and in terms of time?

Yes, time – because your company will have to hire a good lawyer to represent it at court, then you yourself will have to allocate a certain amount of time to decision making, to negotiating with the opposition’s representatives, to actually attending sessions of the respective court, if necessary. Why go in for this much bother, when there is a far more efficient and cost effective alternative available?

An insuring exhibition policy will help you minimize your risks, the insurance company will pay to replace any property belonging to you that is damaged in the course of an event, and even fight your liability cases for you. And all this on the payment of an eminently reasonable fee.…

Advertising a Business Via Online Exhibitions

It is common sense that advertising a business today, particularly online, is not an easy task. With the plethora of online business directories, most of which seem identical to each other, it is hard to find places where your business can get noticed and the link to it have any real value. One alternative to the traditional ways of online business promotion is that of online (or virtual) exhibitions, which comes to fill this need in a creative, interesting and effective way.

Online exhibitions can be seen as the evolutionary descendent of business to business directories and one of the most worthwhile ways of business online advertising. In essence, they are a graphical interactive interface with what your business is and what it has to offer, mimicking the traditional trade shows. The great advantage virtual exhibitions offer in relation to their physical counterpart is that you can access them from wherever you are, be it your office, your home, or your smart phone. Moreover, apart from the unavoidable internet connection cost, they are completely free for the visitor. Furthermore, as online exhibitions are something virtual, there is no usage of natural resources, making this business promotion method very eco-friendly, a truly green advertising means. Finally, unlike traditional exhibitions, virtual exhibitions are accessible 24/7, merely a few clicks away from any internet user around the world.

Apart from the above advantages, online exhibitions are also an excellent way for business networking. Say that you are producing telephones and you are interested in finding a company to help you promote them in your country, or abroad. By visiting a virtual exhibition you can network with potential telephone merchants and eventually find a trader/importer you can work with. All this can be done after checking out what each one has to offer by visiting their virtual exhibition stands. The latter can usually offer more information than their company websites, and in a more direct way (e.g. via an online chat feature).

Currently they are a few companies that offer this kind of business advertising service. All of these charge an annual or a 6-month fee for this service, which is quite cost-effective.

All in all, online exhibitions can be an excellent advertising tool, which can be effective and fun to use, both as an advertiser and as a user. Although it may not replace the existing ways of promoting a business anytime soon, it can certainly enhance the business networking experience by offering something more than the traditional online business directories, at a quite competitive cost.…

Making an Informed Decision on an Exhibition Design Company

With so many exhibition design companies seemingly offering the same service and products, how on earth can you choose the one that going to be best for you? Take it from us, if you look beyond the surface you will see very important differences, and knowing these will make an informed decision a whole lot easier!

Trade Show Appearances can be deceptive.

On first glance an exhibition stand can look great, but you will be surprised how many on closer inspection fail even the most basic health and safety tests. Plenty of modular system constructions can be rushed, put together badly or just designed incorrectly. Get your chosen company checked out by an accredited organisation to make sure they can deliver something that is safe AND looks great.

Get a budget guarantee.

Yes all exhibition design companies we love the idea of an ‘infinite budget’, but its’ just not economically possible for the clients we serve on a daily basis. The hard facts are that the stand design needs to look as good as possible but within a budget set by you – the customer. Yes an 80″ LCD plasma screen will look great, but can the same effect be achieved by an 80″ HD projector? Yes the latex finish will look great on that Foamex, but will it stay that way beyond the first day of the show? Get a guarantee from your exhibition design company that they will stay within the budget you have set – after all it’s your money!

Make sure you get a return on your investment.

Many exhibition design companies are incredibly short sighted, and many won’t actually look at the impact the stand should be making on your customers. At the end of the day SALES LEADS are the reason you’re at the trade show in the first place. Make sure your exhibition design company have created a stand that is tailored to your specific needs. Should the stand design be open and inviting? Should you have a private VIP area for chosen important guests and the deals that are going to take place? What should we emphasise the most – stunning visuals or complex information? These are all important questions that you need to make clear to your chosen exhibition design company at the start of the design process.

Make sure you know the difference between a Marketing Agency and a ‘Full Service’ Exhibition Contractor

Many advertising agencies will offer to take care of your exhibition requirements. But make sure you chose a firm that knows all the options and technologies available and will take care of the design, construction, installation and storage of your exhibit all within one company. This is very important, as the building of your stand is an area that is often presumed to be ‘under control’ when in fact it’s possibly the part that can go wrong the easiest. You will need to choose a company that has experience building exhibits in as many countries around the world as possible, and they can get a complicated structure built to a high standard efficiently within it. You’d be surprised at how many companies employ unqualified installation staff to put up the exhibition stand, and pay the price with an unprofessional looking area at the trade show at the end of it., even after paying thousands of pounds on a great looking design.

These are just a few of the pitfalls that many companies make when choosing a Exhibition design company to create and install a stand for them. Make sure you do your research thoroughly on the pedigree of previous work and clients, and follow the advice above and you’re sure to be fine!

Happy exhibiting!…

Successfully Launch Your Product Into the Market

Launching a new product onto the market can be tricky whether you’re an experienced marketing person or whether you’re new to it. I’ve been in event organising and marketing for a while now and work for my own company so I’d like to think that although I don’t always get it right (and however experience you are there will always be an occasion when you’ve missed judged your product or audience) I am knowledgeable and I can share my tips and advice. I hope you find this article useful and interesting.

Firstly you need to make sure that there are no wholes or flaws in your product. Let’s face it if you’re trying to sell you product to businesses they’ll use any excuse to back out, haggle you down on price or generally give negative criticism. Although you do need to get your product on the market, take your time. Get opinions from the public and get it tested as much as possible. That way you’ll know of any problems, which you can fix before the launch date. If you launch something, which is faulty you’ll give it a bad name and even if you correct the problems it’s difficult to then resell it.

Make sure you do plenty of publicity. Spend a while going around all the different magazines and companies shouting about your product. Without advertising and word of mouth you’ll always struggle to sell your product. If you’re having a launch part consider how best to display it. Consider good exhibition lighting hire. Sorting out exhibition lighting hire can create the right appearance and make it look amazing. Get the ride stand and make sure your packaging is eye catching.

Make sure that you’re reaching out to the right audience. If your product only interests a niche market don’t try and sell it to everyone, as they just won’t be interested. Make sure you’re only working hard to promote it to the right people. Far too many people get carried away with trying to sell loads to everyone and this idea just doesn’t work. Along with this make sure your product launch appeals to the captive audience. For example if you’re trying to sell something which goes on a magical or wonderland theme maybe you should consider fairy light hire for event to create the perfect atmosphere. Something as simple as fairy light hire can take people to another world and get them plunging into your concept.

I hope these few, yet simple ideals have helped.…

Fane loudspeaker technology is internationally renowned for delivering the ultimate audio performance in theatre, club and concert hall sound reinforcement systems, offering maximum efficiency, wide frequency range and minimal distortion.  

Fane component loudspeaker products are the culmination of intensive research and nearly 60 years’ experience designing the most delicate quality Seismic Audio’s horn driver speaker without compromise. Fane has a heritage of delivering a quality of performance, reliability, and sonic excellence demanded by audio professionals’ most discerning.

Frequency response and sound pressure levels are scientifically calculated and adjusted to provide accurate matching and balance overall frequency bandwidths at overall high efficiency and negligible distortion. Driven by an uncompromising hunt for excellence, the Yorkshire-based, family-owned and managed company is committed to building the very best professional loudspeaker drivers.

Loudspeaker power ratings describe the amount of uninterruptible power that can be dissipated in the form of heat without damage. While more power dissipation may be better, this is only true if the procedure used to achieve it does not compromise the loudspeaker’s competence. Understanding the two leading causes of driver failure can help when it comes to understanding power ratings: Thermal and Mechanical. 

How Power Rating Is Determined 

How much power a Seismic Audio’s horn driver speaker can handle gives no direct indication of its performance at full capacity or how loud it will be. It just tells them that’s how much power it can survive. Many procedures exist for determining the maximum input power. All of them have merits and similar qualities yet yield different results.

Transducer Mounting

Low-frequency drivers are tested in free air orientated in the horizontal axis. Reduction drivers are mounted to a suitable industry standard horn or a device to simulate acoustic loading.

Signal

Transducers under test are directed with a band of pink noise improving one decade toward the original stated shallow usable frequency. The input frequency shall be bandpass filtered at 13dB per octave with Butterworth filter response characteristics, and the peak-to-RMS voltage ratio of the noise signal supplied to the LF driver shall be 2:1

Amplifier Selection

Amplifiers can be highly specific and technically intricate pieces of the system. Sorting through the specifications and language can be confusing when selecting the right amplifier and power requirements. When most people are asked what they need or expect from a quality sound system, their answer is almost always more power. These days amplifier power is relatively inexpensive, yet prices and quality vary widely. While saving money is still desired, low-quality amps can contain parts that introduce unwanted frequency noise and effects that can have a significant impact on an otherwise exemplary system. We recommend using high-quality amplification equipment (with protective circuits). They usually can improve sound quality, provide an increased response, sensitivity, and reduce distortion due to lower intervention or noise introduced by the other electrical components. Lookout for high THD or Total Harmonic Deformation,  the lower the figure, the less distortion. Look for models below 0.05% and ensure that all the requirements are correctly fixed.…

A Quick Guide to Bolton

Have you ever been to Bolton? If not, then maybe it is time you did. With stunning moorlands, a cosmopolitan town and a well-established top flight football team, it is a town that has much to offer.

But how much do you know about the town? Here’s a fact sheet, detailing some of the key points about the town…

Where is it? Located in Greater Manchester, 10 miles from Manchester, Bolton is one of the North West of England’s foremost towns. Together with surrounding towns and villages, it helps to form the Metropolitan Borough of Bolton.

How many people live in Bolton? The town itself has a population of almost 140,000, while the metropolitan borough is home to just over 262,000 people.

What is Bolton’s history? It was once part of Lancashire, Bolton is a former mill town and a boom town of the 19th century.

What is there now? As well as being a thriving town, it is also home to Premier League football side Bolton Wanderers, who play their home games at the Reebok Stadium. Its sporting pedigree stretches further, with WBA World light-welterweight champion Amir Khan born in the town. Culturally, Bolton is where you’ll find The Octagon Theatre, the Albert Halls, and the Bolton Museum and Art Gallery. It also has some fantastic shopping treats, including many town centre stores, a street market and the Middlebrook Retail and Leisure Park in Horwich.

Why visit Bolton? There are many great reasons to visit Bolton, from the football to the beautiful Rivington Pike Walk. However, of all the great reasons, this is my favourite… According to the British Association for the Advancement of Science, Boltonians are the friendliest people in Britain.

Whether you’re looking for culture, great walks, football, shopping or easy access into Manchester, then why not look at booking into a Bolton hotel? Whether in the city centre or in Horwich – conveniently located for the Middlebrook Retail and Leisure Park and Bolton Wanderers – there is a lot of Bolton accommodation to choose from.…