The Potential of Portable Exhibition Stands Portable exhibition stands have a vast potential in changing the strategies employed by the marketing department of your company. So what makes these stands so special? Well, to put it simply, portability, the ability to be dismantled and stored in a very small area, the ability to be transported long distances at a minimum of cost. What all this amounts to is versatility, and on this you could base an entire marketing strategy. While your opposition spends tens of thousands of dollars on exorbitantly expensive designer stands, you can opt for a far more…

5 Ways to Make Your Exhibition Stand Stand Out From the Rest Participating in an exhibition can mean a significant business expense. Investing in the stall itself is just the beginning, with designing and printing marketing materials, purchasing signage and other costly outlays can all add up. However, those stands that draw in new customers, industry colleagues and suppliers provide a good return on your investment. Make your stand a standout at your upcoming exhibition by following a few simple tips. 1. Branding An exhibition is an ideal setting to build brand recognition via signage, signature colour and atmosphere. Make…

Who Built Pandora? Roger Dean has been an; architect, graphic designer and the most prolific album cover designer of the 1970’s and 80’s. Rogers connection with music started only a few years out of art college in 1970 when he started designing logos and images for Richard Branson, who at the time was starting up Virgin Records. Rogers style of distinct detail in his work makes every inch of a picture interesting. After his graduation from art college in 1968, Rogers first book, ‘Views’ was released in 1975 and received a brilliant reception as a showcase of his early works.…

An Exhibition Policy in Your Corporate Insurance Package Will Cover You Against Many Issues These days an insuring exhibition policy is indispensable. Many companies have been known to spend tens of thousands of Pounds – or even more – on trade events. With such sums being invested, equipment at trade shows has become increasingly more sophisticated and expensive, with organizations trying to outdo each other in different ways. Some spend on brand-image-perfect custom stands, unique in design, that they hope will actually stand for the company in the years to come. Other companies create giant banners and light them up…

Advertising a Business Via Online Exhibitions It is common sense that advertising a business today, particularly online, is not an easy task. With the plethora of online business directories, most of which seem identical to each other, it is hard to find places where your business can get noticed and the link to it have any real value. One alternative to the traditional ways of online business promotion is that of online (or virtual) exhibitions, which comes to fill this need in a creative, interesting and effective way. Online exhibitions can be seen as the evolutionary descendent of business to…

Making an Informed Decision on an Exhibition Design Company With so many exhibition design companies seemingly offering the same service and products, how on earth can you choose the one that going to be best for you? Take it from us, if you look beyond the surface you will see very important differences, and knowing these will make an informed decision a whole lot easier! Trade Show Appearances can be deceptive. On first glance an exhibition stand can look great, but you will be surprised how many on closer inspection fail even the most basic health and safety tests. Plenty…

Successfully Launch Your Product Into the Market Launching a new product onto the market can be tricky whether you’re an experienced marketing person or whether you’re new to it. I’ve been in event organising and marketing for a while now and work for my own company so I’d like to think that although I don’t always get it right (and however experience you are there will always be an occasion when you’ve missed judged your product or audience) I am knowledgeable and I can share my tips and advice. I hope you find this article useful and interesting. Firstly you…

Fane loudspeaker technology is internationally renowned for delivering the ultimate audio performance in theatre, club and concert hall sound reinforcement systems, offering maximum efficiency, wide frequency range and minimal distortion.   Fane component loudspeaker products are the culmination of intensive research and nearly 60 years’ experience designing the most delicate quality Seismic Audio’s horn driver speaker without compromise. Fane has a heritage of delivering a quality of performance, reliability, and sonic excellence demanded by audio professionals’ most discerning. Frequency response and sound pressure levels are scientifically calculated and adjusted to provide accurate matching and balance overall frequency bandwidths at overall high efficiency and negligible distortion. Driven by an uncompromising hunt for excellence,…

A Quick Guide to Bolton Have you ever been to Bolton? If not, then maybe it is time you did. With stunning moorlands, a cosmopolitan town and a well-established top flight football team, it is a town that has much to offer. But how much do you know about the town? Here’s a fact sheet, detailing some of the key points about the town… Where is it? Located in Greater Manchester, 10 miles from Manchester, Bolton is one of the North West of England’s foremost towns. Together with surrounding towns and villages, it helps to form the Metropolitan Borough of…