Exhibition Trailers – Important Things to Consider When Planning a Roadshow
Experience
Your event marketing campaign is an opportunity for you to meet potential customers face-to-face, so it’s vital that you make a lasting impression. Whether you’re promoting a new product, offering advice, or simply raising brand awareness; your roadshow needs the wow factor, so your visitors remember the experience. Think about everything the visitor will see, hear, touch, or smell, from the second they see your exhibition trailer.
Graphics
Carefully designed eye-catching graphics can work for you whether the display trailer is stationary or on the move so remember to maximise every opportunity to promote your brand. The right graphics, both inside and outside your mobile trailer, will attract, inform, educate and entertain your target audience. Arresting visuals, powerful copy and strong calls-to-action are absolutely vital to the success of your campaign.
Interior
The internal environment is the most important part of the roadshow, be creative and remember most exhibition trailers can be customised to meet the specific needs of your campaign. If you need a meeting room to talk to visitors in private, or a state-of-the-art showcase area to show off your brand new products, be sure to bear this in mind when designing the interior of your mobile vehicle. It is also important to make sure you choose the correct size exhibition trailer for your campaign needs; do you need extra seating areas, kitchen or separate entrances to the mobile vehicle for staff members?
Site Selection
It’s all well and good creating an event roadshow, but that means nothing unless you take your campaign direct to the very people it’s aimed at. From town centres and concert venues, to trade shows and workplace premises. You need to identify the perfect sites for your exhibition trailer to visit, and plan a concise, workable schedule to make sure your mobile vehicle is seen and visited by the correct audience.
Logistics
Every aspect of your event marketing campaign must be meticulously planned and taken care of, to ensure that your roadshow runs as smoothly and as stress-free as possible. From sourcing the perfect mobile trailer for your campaign, preparing it for the tour, maintaining that vehicle during the roadshow, negotiating border crossing for international roadshow’s, etc. Everything has to be managed right down to the final detail to ensure a truly successful roadshow.
Measurement
You’ve created a show-stopping event marketing campaign, and taken your exhibition trailer out on the road. Now you need to know whether all your hard work was successful. At the end of your campaign, you need to measure the impact your roadshow’s had, and whether you made a return on your investment. How many visitors did you attract? How many sales were made as a result? How many store visits or website hits came as a result of people visiting your roadshow?
If you keep these six vital areas in mind, your mobile promotional marketing campaign is sure to be a success.