Stand Out in the Crowd – Making the Most of Your Exhibition Stand
Miracle May 31, 2021 ArticleStand Out in the Crowd – Making the Most of Your Exhibition Stand
If you are looking to exhibit this year, you need to make sure that every penny is well spent and that means making sure your exhibiting process and your stand are well thought out.
Before you begin working out the look of your stand, it is important to identify its function and your objectives for the exhibition. If the aim is to meet with existing customers and build relationships with them, it may be important to have a comfortable seating area or even a private meeting room within the stand. If the objective is to gather information and data from as many visitors as possible, you will need to attract visitors to your stand and make sure you have the right equipment in order to quickly and easily take their details.
One thing that your stand will allow you to do, whatever your objectives, is to showcase your products to potential users or buyers. To this end it is important to make sure that you give your stand a USP, something to differentiate it from all the others around it. This might be as simple as identifying a new product or it might be placing something large and wacky on the stand. There is a hotel in Chicago with a large cow sculpture attached to the front of the building. I can’t remember the name of the hotel but I will be able to find it again because of the cow. There are hundreds of stands at any exhibition. Give your stand a reason to be remembered.
Choose a stand space that will give you traffic flow from as many directions as possible. Corner positions are ideal but there are never enough of them. Alternatively choose a position en route or close to a cafe, the entrance/exit or close to another key company that you know will have plenty of visitors!
As soon as you register for your chosen exhibition, you will be provided with a floor plan from which to choose your stand space. There are two types of exhibition stand space – Space Only and Shell Scheme. Space Only stands give you just that, the space. It is then up to you to build your entire stand from the floor up. This will undoubtedly give you the potential for the most eyecatching, exciting stand design but will also come with a fairly hefty budget requirement.
Shell Scheme stands are basically three flat walls, a floor and a facia panel into which you can put your own graphics or use your own Pop-up stand within the structure. This is a far lower cost option than Space Only, However, the end result will not give you the freedom to be as eyecatching.
If you have the budget to play with, then the Space Only and bespoke stand will have the best impact.
Choose your exhibition stand position to gain as much exposure as possible. Being on a corner is good as you get people coming towards your stand from different directions. Positions close to cafes are generally good, providing they are not tucked away in a corner. This also gives you the opportunity to grab a coffee with prospects or customers without needing to go far from the stand which is helpful if there are not many of you manning the stand. Choosing a stand close to a ‘popular’ stand, or known brand /attraction can be helpful as you know it will attract visitors to your area.
You may also like
Recent Posts
- Experience Infinite Possibilities Virtual Space Lite
- Immerse Yourself Virtual Reality Games for iPad Adventures
- Virtual Space Official Explore Limitless Digital Realms
- Twitter Metaverse Redefining Social Interaction Online
- Unveiling Urlebird Analyze Twitter Activity with Ease
- Elevate Your Experience Virtual Space Android 10 Unleashed
- Unveiling Verobuffone01 A Social Media Trailblazer
- Unlocking Immersive VR with iPhone-Compatible Headsets
- Dive into Virtual Space Android 12 Download Available
- Kerry’s Phone Chronicles Unfiltered Video Journeys
- Maximize Android Fun Virtual Emulator with Dual Space Root
- Mastering Visual Basic Essential Tips for Efficiency
- Exploring Ubisoft’s Metaverse Virtual Worlds Unleashed
- Exploring the Diverse Applications of Blockchain Technology
- Unveiling Vinnie Hacker The Rising Star of Social Media
- Engage in Free Fire’s Captivating Virtual Experience
- Experience Total Liberation Virtual Space Ventures
- Protect the Universe Virtual Space Game Guardian Android 11
- Unity Blockchain Unleashed Empowering Developers and Gamers
- Android 11 64-bit Unlocking Immersive Virtual Realms
- Elevate Your Gameplay GameGuardian in Virtual Worlds
- Understanding Blockchain Tokens A Comprehensive Guide
- TOK Board Fundamentals Key Concepts and Applications
- Step into Tomorrow Android’s Virtual Space Experience
- Dual Space Delight Enhanced Android Gaming Experience
- Vice’s Virtual Frontier Discover Limitless Potential
- Android 12 Pioneering the Virtual Space Revolution
- The Rise of Vite Transforming Blockchain Technology
- Dive into the World of Vera Dijkmans’ TikTok Adventures
- Exploring the World of Blockchain A Comprehensive Overview
Categories
Business Opportunities
Sales Effectiveness
Market Innovation
Brand Innovation
Business Advantage
Market Vision
Casino Connections
Casino Interactions
Casino Engagement
Casino Communication
Casino Collaboration
Casino Cooperation
Fashion high neck
Fashion collar
Fashion lapel
Fashion neckline
Fashion sleeve
Fashion sleeveless
Appliance Installation
Appliance Repair
Appliance Moving
Appliance Removal
Appliance Recycling
Appliance Donation
Brain-healthy exploration
Brain-healthy learning
Brain-healthy growth mindset
Brain-healthy success
Brain-healthy achievement
Brain-healthy fulfillment
Strong
Resilient
Robust
Tough
Solid
Firm
Secure
Safe
Group Communication Drills
Group Conflict-Resolution Techniques
Group Feedback Sessions
Group Brainstorming Sessions
Group Creative Thinking Exercises
Group Innovation Workshops
Expedition
Journey
Excursion
Trip
Tour
Travel