Customized Advertising

Nowadays almost everything can be customized– from your e-mail settings to the artifacts. Customization is the new-age outlet to the imagination. One can imagine whatever one wants or what one doesn’t have in reality. Is imagination only confined to art? Or is art limited to performing or fine arts? Probably, most of the people would say- No. Well imagination is ability; it can do wonders in one’s life. It’s not just a literary word, it’s a concept. Shan’t this concept be applied to various disciplines? It is imagination that makes you fly high and it can take you a long way.

Have you ever thought how your instincts and vision can help your business grow? One can’t claim that business is an art, but selling is. Selling is dependent on the marketing process. If any gap is left in the latter one, the former can’t be a success. The utmost important step is to market your product. Advertising is just one aspect of marketing. It is an imperative step in any business whether you are a new player or an old one. But without advertising, running business is extremely difficult.

There are so many manufacturers/retailers and so are products. Why one would buy something from you? If you are able to answer this question, you are proximate to the road to success. One can’t ignore the presence of others in the market; but to accept the tough competition is the real challenge. One must device a range of methods to advertise one’s product better. If people know about your existence, they will come to you.

To be better than others, one should offer better to the buyers. Just quality of the product is not the only concern. Rather, the overall experience of the customer matters the most. Nowadays people want ‘feel good’ experience. To offer them that experience you must pay attention on the interiors of the store. Moreover, personalized postures on stylish banner stands can catch attention. If you have some staff working at your outlet, customized uniforms can also set a distinct standard of your shop. For example, your store name with logo on uniforms is a good idea. If you provide home delivery, your car should read your store name with complete address and contact details. One can also get the services/ products provided printed on the car.

Tailored carry bags is an interesting technique to make people memorize your store’s name. Color, logo, and theme should be decided appropriately in order to stay in customers’ psyche. Customized banner postures fixed on elegant banner stands look really attractive. Attractive display always helps to hook customers. So give your imagination a shape and get started.…

Stall Exhibition For Your Campaign

Displaying the products in an exhibition stall is a popular way to reach out to the target audience. The graphics and the designs are the reasons why a visitor approaches a stall. The quality of graphics is the most important aspect in a stall exhibition. While it enhances the look of the design to attract visitors, it also conveys the message to them. Concepts and ideas displayed in a stall are based on conceptualization and creation of a theme for the visual representation.

Designs displayed in an exhibition stall deliver the goods as per the client requirement for a larger audience with impactful brand experience. With meticulous approach and creative excellence exhibition can ensure maximum visibility, attention and create a brand image which would reach out to all sections of customers. Exhibition stalls create an edge for your program with the ultimate goal of establishing an impact on the show.

The work of an exhibition designer is to formulate the idea in the form of a sketch or a computer generated visual, discussing it with the client to ensure that it meets all specification, and based on that creating the final product for the exhibition. And we as experts in designing stalls in various exhibitions, have the knowhow and long years of experience, to extend the kind of services that the client requires. The designers should be experienced enough to convey the idea to the customers and should be capable to create a nice blend of graphics and designs that would suitably represent the company and the services they offer.

A few key component of a stall exhibition is to choose a theme, find artist with expertise in the work which needs to be presented, proper presentation of the artwork, promote the idea with a creative illustration and so on.

The number of visitors in the stall always depends on the graphic and the design. Choice of color is an integral part of the whole concept, however, it may depend on the theme of the stall and the services offered. Designers take the input from the clients with regards to the message that needs to be delivered through the exhibition and services associated with that; based on that a final product is designed for display. It is also important to ascertain the size and other specification. Designers usually incorporate the client’s inputs for designers should be experienced enough to convey the idea to the customers and should be capable to create a nice blend of graphics and designs that would suitably represent the company and the services they offer.…

Planning For Trade Exhibitions

Most of the companies opt for the trade exhibitions so that they are able to enhance their customer pool by implementing the direct marketing strategies supported by the smart brand experiencing techniques and promotion strategies. This allows the visitors of the trade exhibitions to get attracted to the booths of the respective business entities and get information pertaining to the idea, product or service offered by a brand or a company. When planning to participate in a trade exhibition it is empirical to strive to achieve the set organization goals pertaining to the event. One of the best ways to do that is by making use of the technology to maximize the returns. Internet can play a crucial role in this regard.

Most of the companies opt for the trade exhibitions so that they are able to enhance their customer pool by implementing the direct marketing strategies supported by the smart brand experiencing techniques and promotion strategies. This allows the visitors of the trade exhibitions to get attracted to the booths of the respective business entities and get information pertaining to the idea, product or service offered by a brand or a company. When planning to participate in a trade exhibition it is empirical to strive to achieve the set organization goals pertaining to the event. One of the best ways to do that is by making use of the technology to maximize the returns. Internet can play a crucial role in this regard.

One can email a corporate newsletter to make their customers aware of the respective business entity’s participation in the trade exhibition. In most of the cases the companies do get to the extent of adding a line or two about their exact location on the venue floor, along with the location ID etc. This will help the visitors in finding the booth of their favorite brand without wasting much time and in a hassle free manner and also affirms the presence of the company at the event.

This task can be easily carried out considering that most of the times the customers do subscribe to the newsletters of their favorite brands. One can also design the newsletters in the native official language of a region in case the trade exhibition is being held abroad. One can also announce their participation on the website pages of their corporate sites. This will attract, excite and make the customers curious about the upcoming event and will allow them to keep a track on the event in a timely fashion.

Prior to making the final decisions it is important, that the business entities identify the motive and goal that need to be accomplished when participating in trade events like these. The important aspect is that both the trade exhibition goals and the corporate goals should be in line, in order to get the best returns from the trade exhibitions. While some of the companies are comfortable in shipping their previous equipment pertaining to the booth and display options, others prefer to rent the same from the event service providers in order to curb the shipment and maintenance costs. Prior to the due date of the exhibition, it is important that one has a thorough collaboration not only with their participating staff, but, with the exhibition staff as well, to seek smart solutions pertaining to the needs of the booth and other related issues.…

An Exhibition Stand Builder Will Help Make Your Stand Eye-Catching

When you visit an exhibition you will see there are many different types of stands that you can visit. Some of these stands will be erected by the company who is participating in the exhibition, at other times an exhibition stand builder will be used. You may at this point ask why hire a stand builder is when the assembling of one of these stands seems to be quite simple. While it may seem to be easy to assemble one of these stands the cost of building a stand can be more than you first imagine. It is for these reasons that some companies will hire the services of a stand builder.

One of the best places for you to look for a stand builder will be on the internet. Here you will be able to see the different companies which can provide you with these services. As you look at the different companies you will be able see the various types of exhibition stands these companies have in stock. You will also have the chance of seeing how one of these stands looks like once it has been fully assembled by an exhibition stand builder. Other important details that you will find on these online firms is the various services and materials that can be used to make these stands look fabulous and stand out from the others that you will see.

There will be some online companies which will design and build a unique looking exhibition stand. A custom builder of exhibition stand such as this will provide you with a great way of having a stand which will be sure of attracting the attention of potential clients and customers. While these are some of the ways that you can have a great looking stand designed to capture the attention of potential customers you do need to keep some practical aspects in mind.

These aspects are the size of the exhibition stand you will be requiring, the time period that stand will be needed for, the price you will need to pay, other items such as lighting, display units and banner displays. You should also find out what services the exhibition stand builder can provide. As you look through these numerous pages you will gain an idea as to the different ways that you can have your stand made. Some of the firms that you will find will also have exhibition stall designers who can help you to optimise the stand to the maximum effect.

With the help of these designers and the stand builder you will be able to have a fantastic looking exhibition stand that is sure to attract many visitors to your stand. As you look through these various companies to find a stand builder who has a reputed ability and the imagination to turn your requirements into a reality you should keep in mind that in addition to the products you will be placing in the stand there will be people who will be coming in and out during the entire exhibition period.

Therefore you should choose colours which are not only eye catching but ones which will not look garish or distressing to the eyes and the mind. By keeping the exhibition looking simple, elegant yet practical at the same time you are sure to have a stand that is well built by an exhibition stand builder, that will be a success simply by the way your company is marketed in the minds of the visitors as they visit your exhibition stand.…

Benefits of Hiring an Exhibition Stand

Exhibition marketing is fast becoming a hugely popular trend for businesses of all shapes and sizes. They are the ideal, high profile platform to launch a brand new product, network with customers and peers or simply get the company name ‘out there’.

But for those companies with a small budget, trade shows can seem like a daunting and financially straining occasion. With many competitor companies boasting larger budgets, it can be difficult from smaller or start up companies to stand out in an often saturated market.

One of the most common ways of making an impact at local and international trade show is with a creative and custom exhibition stand. Ideal for getting noticed and attracting attention, exhibition stands are often an expensive long term investments.

Many smaller and start-up businesses might feel it is difficult when it comes to creating a buzz with a trade show stand but all is not lost. Exhibition stand hire is the ideal solution for first time attendees and businesses with a smaller marketing budget.

Companies can still yield the benefits of a modular stand, without having to make the initial financial investment. This is the ideal opportunity for companies looking to attend a tradeshow for the first time, making it a much more cost effective solution.

By hiring an exhibition stand, companies also have more freedom and flexibility when it comes to creating a stand that is suited to specific locations, companies and products. This is ideal for businesses that may be looking to change their branding in the future, as it does not leave expensive but unusable equipment.

This alternative to buying is also ideal for companies that may be exhibiting in multiple locations. Buying all the equipment needed will eat into any marketing budget, and risks being left unused for a long period of time. Hiring everything you need is the ideal solution to promote your company and products whilst staying on budget.

By hiring instead of buying, businesses give themselves much more chance to be creative and change their mind. Companies can explore different types of stand and different designs until they find one that works for them.

Hiring an exhibition stand saves a lot of stress for businesses, and is a great way of letting companies ‘test the water’ and see if tradeshows are of benefit to them. This cost-effective solution allows businesses to make an impact at an exhibition, without breaking the bank.…

Lighting Your Trade Show Exhibition Stand

Lighting is playing a more important role in the trade show or exhibition stands than in previous years. In the past, most exhibitors relied on the lighting from the exhibition hall itself and very few exhibitors added extra lights to the stand. Now, the trend is to use lighting to feature the stand and to attract attention from passersby.

New trends in the use of lighting for exhibition stands go beyond simply highlighting a particular product, although exhibitors still use lighting for that purpose. Now, regular exhibitors consider lighting to be one design element of the stand that complements all the other elements. There is little point in selecting signage, if no-one can see it. Lighting the signs to show the signage in a more dramatic or attractive way is a common use of lighting.

When you meet with your exhibition stand designer, you need to answer questions about your intentions and expectations for your stand. This will help your designer to incorporate all the design elements, including lighting, to ensure the finished exhibition stand achieves your business and marketing goals for the trade show.

While lighting is one of the main design elements one can use, exhibitors who tend to focus on signage and colour often overlook it. However, lighting can make the difference between a boring stand and one that attracts the crowd. With technological advances in lighting options, there are many ways you can use lighting to attract attention to your stand.

Use a spotlight behind a fabric sign to create a highlight of the stand with the colours of the fabric shining around the sign. Use a downlight to show off a particular product from a pop up display or mirrored lighting behind the display to create an atmosphere of depth and dimension to the product. Use coloured lights to emphasis the colours of the theme of your exhibition stand.

With so many options in lighting now available, your exhibition stand designer can help you to create areas of shadows and light to highlight the specific areas of your exhibition stand as will best suit your needs.

When you design the lighting into the stand, consider the electricity requirements and where the electricity cords will go to be unobtrusive and not create a trip hazard for the staff manning the stand or the customers. Consider how to hide these items in the shadows to prevent ruining the effect of the lighting.

Judicious use of lighting as a design element for your display stand is as important as the design of your whole exhibition stand. Neglecting the lighting leaves you open to loss of interest in your stand. Use lighting to attract the attention of passersby and highlight different areas of your stand. Create a warm and inviting atmosphere for your potential customers and you will reap the benefits. The latest trends in exhibition stand design all use lighting to great effect.…

The Case For Buying a Poodle

As of December 30, 2009, thirty nine percent of U.S. households own at least one dog. In total, there are 77.5 million owned dogs only in USA. That is around 35 times the population of Latvia (a small European country at the coast of the Baltic sea). This just goes to show that dogs are arguably the most popular type of pet out there.

When people decide to become a pet owner – specifically a dog owner – the next logical step is to decide what type of dog to buy. Let me present the case for poodles – a dog at which stereotypical men point and laugh about its stereotypes, or stereotypical housewives adore. There’s more to poodles than stereotypes.

First argument for buying a poodle – they are intelligent. Dogs are intelligent pets to begin with, and poodles are commonly acknowledged to be among the most intelligent canines. A common stereotype is that poodles are a bit of self absorbed “airheads” that spend their time (and their owners’ time) at exhibitions, trying to look good. While it is true, that it may require a lot of attention and devotion from its owner to look exhibition-worthy, it should not be the first thought that comes to your mind, when you think of poodles. Nor should you take away that there is nothing more to them. The reality is that poodles have acute reasoning powers, which makes it a very problem-free dog – a poodle will not cause a ruckus, it will show human-like devotion to its owner and, above all, he will learn. Poodles have great aptitude for learning. If you want to teach your dogs some tricks and games, a poodle will enjoy it a lot and it can be a rewarding experience for both the pet and the owner.

Of course, it is perfectly suited for aforementioned exhibitions and long grooming sessions as well. If that is what you are looking for in a potential pet – even better. Poodles are very showy and, when properly presented, can be excellent crowd pleasers in public shows.

It is true that caring for poodles can be a bit of a hassle – they have long coats with hairs that have the tendency to twist into little cords, if the coat is not kept constantly brushed out. If these cords are not cut short, they will drag along the ground (yes, they can become pretty long) and cause impaired movement and reduced comfort for the poor poodle. It is also hard to keep a poodle groomed for exhibitions as a pet. Their coats must be oiled occasionally to keep the cords supple and they can not be brushed, so the only way to keep the show-poodle clean is to wash it. This is a very laborious process for a corded show-poodle, and the coat can take a long time to dry. Besides, while the coat dries, the poodle is more receptive to health issues – it could catch a cold, for example.

If you want a smart pet that you can enjoy teaching tricks to – and which will enjoy learning them and playing games with its owner – poodle is a great choice. If you want to, you can have it participate in shows and exhibitions as well. However if you want a pet that can be ready for exhibitions around the clock, then that is about the only situation where you might not want to get a poodle, as it might be just too laborious and not enjoyable at all. After all, a pet is supposed to bring joy to the owner (and the owner – to the pet).…

Portable Exhibition Stand Gives You Lots of New Opportunities to Represent Your Company

Perhaps a portable exhibition stand has already given you lots of new opportunities to represent your company, or maybe you just consider the possibilities of using it at various trade shows, exhibitions and presentations. In any case, this kind of exhibition stand is quite capable of expanding the horizons of your marketing strategy.

When you think of exhibition stands, the first image you have in your mind is probably a big heavy structure, bulky and a little bit awkward. But in the world of today a stand has a new “face”, which has already achieved considerable recognition among business owners in the course of their marketing campaigns.

And no wonder – a portable exhibition stand really has a lot to offer while displaying your products at a trade fair or similar event. First of all, it is extremely easy to assemble and dismantle, which means you can change the location of your goods, exhibiting them to a larger number of potential customers. You can do that yourself, or you can involve some of your employees, but in any case there is no need to hire a brigade of professionals to disassemble and move the construction. Light weight and simplicity of arrangement will make it possible for everyone to handle the stand, which automatically makes this stand an attractive piece of equipment to represent your company: you do not have to pay for additional labour, and you save your time as well.

A portable exhibition stand can be used over and over again, it is easy to store, transport and set-up. The materials used for its manufacture are light and practical: aluminium, fibreglass, plastic, glass, vinyl, fabrics and so on. The stands are represented on the market in a vast variety of styles and designs, so you will be able to choose the best variants to meet all your requirements concerning the specifics of your production. Moreover, you can take part in the creation of your perfect exhibition stand: the manufacturers will gladly take your ideas into account. You can even go for customisation at once, just provide the design of your logo and specify the place where you would like to see it.

You do not have a clear idea about your portable exhibition stand as a branded item? Well, it is always possible to hire a professional designer, and your problems will be solved. A portable stand is an excellent branded instrument: it is displayed to a great number of people, and it can grab their attention by its stylish look, original shape, interesting colour combination and matching logo design. It is your chance to win the hearts of potential customers: demonstrate your professionalism, style and positive attitude with an appropriate exhibition stand. Of course, it is not easy to stand out of the crowd being surrounded by numerous competitors in a trade show, but if you plan carefully the purchase of the portable exhibition stand, this task will not seem that complicated. Even a cost-saving variant will serve its purpose the best possible way.…

Exhibition Contractor Role in Trade Show

Exhibition Contractors plays a crucial role in integrating various parameters required to ensure proper execution of Exhibition Stands. Exhibition Stands as a whole comprises of various elements that forms an integral part of the company image for their participation in Trade Shows. Exhibition contractor role starts from initial stages of understanding client objective to final execution of exhibition stands and maintaining them through out the exhibition.

Exhibition Contractor have various phases to be executed as to ensure the objective is sustained at each phases. The key role of exhibition contractors are as below

1. Understanding Client Objective

Understand the client objective is the most important phase of all in order to execute the exhibition stalls in a required fashion. The core objective is set based on meeting with the clientelle and understanding

What is the purpose of participation?

What is the expectation for exhibition stall?

What are the elements emphasized on?

Once the Objective is set, it is analyzed for various options suitable and the best options that will meet client objective

2. Analysing Client Objective

Based on Objective the contractor sets the most suitable options for exhibition stall execution

* Popup Stands are highly effective medium for clients with multiple exhibition requirements, can be easily carried to locations, Minimum Setup and Dismantling time, One time investment for various exhibitions

* Custom Fabricated stall gives unique brand visibility in the exhibitions, due to various options execution in terms of structure, prints, paneling, display, branding etc. Custom Fabricated stalls gives all the desired elements a highly effective medium for execution of Exhibition Stand- High Branding Structure for visibility all around, Vibrant look, Designer Display etc

* Exhibition Portable Stands structure like Banner Stands, Catalogue Stands, Display Counters etc are another common elements for exhibition for fast setup and cost effective proposition.

2. Designing Stall Design Layout

Exhibition Stall Designing involves understanding the intricacies in the execution and designing based on various element sorted out for final execution. Desigining layout require proper positioning of elements and setting the branding to desired level based on the objective.

3. Printing the panels

Prints are an important part of exhibition stands and needs to be taken seriously. Design Artworks need to be based on understanding the concepts for exhibition stand execution, client’s Products/Services, Branding etc. A good catchy artwork gives the crowd feel of the company and attract more ppl to the stall. Printing materials needs to be decided based on client Budget, Effective Branding requirement, attractive artwork etc.

4. Executing the Exhibition Stands

The day has come to execute the design elements and to ensure right procedures are followed and placed for what is approved by the clients. Ensure all the structures are set in desired fashion and finishing is upto the standard. Prints are placed in a desired fashion and visible at an eye level, display is set for products in a highly effective manner and design is executed to the core.

Exhibition Contractor plays a crucial role for company brand image and choosing the right contractor for exhibition stall is the most important part for the company.…

A Great Englishman in Madrid, JMW Turner (1775-1851) Painting Exhibition at the Museo Del Prado

Queen Victoria was horrified by the grubby little man, “why are his fingernails so dirty?” she squeaked. The answer might be very simple, “Turner liked the muck and slather of paint.” And, good heavens, could he paint. To add to this air of nuttiness once when Turner was riding one of the newly invented steam trains he stuck his head and shoulders out of the carriage much to the alarm of his fellow travellers. His excuse was he wanted to experience the rain, steam and speed first hand…! Luckily for him there were no trains coming in the opposite direction in 1844 otherwise he might have experienced sudden decapitation at first hand.

Turner was particularly noted for his seascapes. The rougher the sea the better. Tossed and blown he would stand near the waters edge holding onto his canvasses for dear life. The local villagers wondering if they should alert someone, the village policeman or the parson maybe. Eccentric yes, clinically insane, no. He painted ships, waves, storms and wild ‘Turner’ skies that rumble and blow right off the canvass. Look at a Turner seascape for long enough and one can feel a sort of queasy seasickness as the green and blue foaming mountains of water fall towards the gallery floor. Turner also liked to paint more tranquil foreign shores. He was well travelled and loved Venice and Rome but he always returned to his beloved England and the stormy English weather.

As he got older he became more and more abstract, once having a picture described by ‘The Times’ critic as “all soapsuds and whitewash”. Needless to say, Turner was reported to be unperturbed by the comment. The critics name is utterly lost to posterity, so much for learned art criticism! Turner could quite fairly be called the fist truly modern artist, becoming increasingly more abstract as his career advanced. Near the end of his life his water and skies could be seen as prototype impressionism. A flowering of which was to follow only a few years after his death in 1851. Turner was a great British artist and now he is ‘on tour’. Pictures borrowed from Tate Britain and other places and have been exhibited in London and Paris as part of this critical analysis of his life and times. Now, in Madrid, in one of the greatest art galleries in the world, Turner is available for us to study for ourselves up close and for real.

The exhibition, titled ‘Turner and the Masters’ is designed to compare Turner with his contemporaries in the 19thC art market. If you have not yet been to The Prado or maybe just finding the time to appreciate art now you have retired, the Prado is one of the top five art galleries in the world. Absolutely in the same class as the Louvre in Paris or the Rijksmuseum in Amsterdam, The Hermitage in Russia, The National Gallery in London and the Met in New York.

Easy to get to by road, rail and air, Madrid is well served by the Metro underground. The Prado is easy to find, not too far from the Banco de Espania Metro.

Book a ticket in advance for this exhibition, The Prado won’t allow you into the Turner Exhibition without one.…