Promote Your Handicraft Effectively During Exhibition

Have you been to a handicraft exhibition only to end up being frustrated with displays that are so hard to see and access? For example, there was one that I attended that had all the nice handicrafts lying in a pile inside of baskets and trays. Despite having every intention to get my hands on some of the handicraft, I was turned off and walked away. The perfect way to turn a customer off is to make things complicated for him or her.

That is why having an eye-level display rack that gives customers instant access in a clutter-less manner is absolutely important. They want to walk by, see it, touch it and decide whether it was something that they wanted for themselves right there and then. It would be a mistake to have display racks that are too high up. They don’t want to crane their necks just to see what you have to offer.

The response rate from your customers and potential customers have everything to do with the attractiveness of your display area. Put some effort into it to attract people who may be interested in the handicraft. Of course, if the booth area that you have is located in a corner, it could be too dark for your potential customers to see. Check out the area about a week beforehand so that you will have the foresight and advantage of planning the lighting. The event organizers usually provide extra lightnings, but if they are not satisfactory, at the very least, you still have time on hand to find proper lightnings that could enhance the handicraft booth.

Clear the clutter, create space. That is basic principle used by many interior designers and is one that should be kept in mind when organizing the display area. Boxes, trays, baskets and all other items When browsing through the handicraft, your customers want to move around freely without side-stepping or tripping over those items.

And I will, hence, leave you with one more advice regarding organizing your exhibition display booth – make full use of banners and bunting stands to keep your customers from walking away. Have you ever walked around in an exhibition only to catch yourself staring at a nicely designed bunting or banner and wonder what the advertiser was trying to tell you? There, you’re hooked right there! So, knowing that now, wouldn’t it make sense to print and use banners and buntings during your handicraft exhibition effort?

We thought so too.…

Bewitching Stands Steal the Show

An advertisement is related to your company’s ethos, thoughts, concepts, organizational values and branding strategy. A creative advertisement helps in conceptualizing and promoting companies to develop their identity and brand in a manner most appropriate to attain their goals and objectives. These goals and objectives later contribute to large time mission of the companies. Basically many factors and all the aspects related to exhibition, events, branding, promotion, designing, decoration and printing get prominence once they are accompanied with add-ons. We are talking about innovative and designer banner stands. Beautifully designed graphics when fitted in banners, help people to understand your business, your needs and your product positioning strategy. Ultimately it yields better results in terms of increasing customer base, design, aesthetic sense of company, identity and replicate your beliefs and principles and philosophies in capturing target audience.

Few companies really know the skill of professional exhibition and stall management and creative expertise to provide its customers with a unique blend of practicality and innovation. They select exhibition components which look sleek, trendy, easily transportable and incorporating latest technology. They are available today have all the features of latest exhibition setup and include all technical, mechanical, graphic and lighting elements. Capabilities range from small, modular concepts to full-scale corporate exhibition, pavilions and booth setup. Banner stands hold your concept, your brand in a fashionable way.

There are different types of stands which you can choose from. You can select color, shape, size, weight, material and retractability. Only problem that comes with this kind of products is that they fall on ground in heavy air flow. However, now the structures are such that they can withstand with any wind condition and still the material is Aluminium. Spring base stands are also available which fold to one side without confronting strong air blow and returns to normal position once the blow is gone. Eco friendly naturally available material Bamboo is also being used extensively as supporting structure of Banner stands. Shape can be in X form or L form. Folding joints give you that ease with which you can quickly install one. They are foldable. You can dismantle each and every part of them and put them into a bag. For big events, where the weight of banners and its parts is heavy, a wheel base transport bag is available for easy carrying to your next business and promotion event. All the base rods, stands, table tops and graphics can easily be accommodated in the carry bag.

They are scalable too. You can keep extending on display stands for a bigger and broad visibility experience. Few variants of these type of stands have notches and nuts to enable cascading functionality. Several individual graphic stand systems of particular type can be combined to form a large structure or wall. You can very well use the combined effect in an exhibition or passage area. The visual effect is definitely mesmerizing when unit combination is possible. You can think of enormous possibilities and applications of elegant retractable banner stands.…

5 Exhibition Venues in Chicago for Show Organisers

Chicago is renowned for its ability to put on a good show and this included exhibitions and trade fairs, in addition to shows in the theatres. Below is an introduction to some of the venues for exhibition organisers to consider in the city.

McCormick Place – This is a large and modern convention centre which is continuing to evolve. There are a number of different halls to choose from which makes this the largest venue in the city. There is literally hoards of space here, with 4 large ball rooms, a staggering 2.6 million square feet of exhibition space and theatre which can hold over 4,000 people. If you are looking to hold a large scale event you probably shouldn’t look any further.

The Merchandise Mart – Chicago – The Merchandise Mart is a staggering structure standing at 25 storeys high built to be environmentally friendly whilst still support modern events of a variety of natures. There are various rooms spread over the floors amongst the offices, shops and boutiques which occupy much of the shape, and the professional decor make this venue the perfect choice for a medium scale business event.

Navy Pier – This building is located on a pier which provides a splendid setting to host a show. There are two large exhibition halls and a grand ballroom which is ideal for hosting after show parties. Aside from the meeting rooms and exhibition halls, there is also a range of entertainment and food options at the site.

Embassy Suites – In downtown Chicago you can find this modern yet grand hotel which has superb resources to offer those looking to put on a show. Whilst not attending the show guests can take advantage of the hotel’s high quality catering and the full size swimming pool. There are grand meeting rooms to suit small sized parties whilst the larger rooms can accommodate up to 300.

InterContinental Chicago – This hotel is certainly the place to hold your event if you hope to catch the eye. The building is absolutely stunning and the service of the staff here throughout your event will certainly reflect well on you. There are a number of different event rooms to suit the varying sizes of events which take place here which total up to 4,000 square feet, and the event planning service helps to take the stress off you so that you can enjoy your event. With three hotels there is no shortage of dining options, and the downtown location means that the transport links are top notch.…

Top Five Tips For Planning A Successful Exhibition

Attending an exhibition is an expensive business, so how do you make sure that the money is well spent? A good exhibition experience starts long before you pitch up to showcase your product or services. Below, we reveal the secrets of making your attendance at an event the most successful it can be. Whether you have a small budget or a blank cheque, the rules remain the same.

1. Choose your exhibition carefully.

Most types of business now have their own dedicated events, but, in the last few years, these events have been divided into specialist areas. For instance, in the IT field there are now exhibitions for hardware, software, security, peripherals, internet, CRM – the list goes on. Make sure you have pinpointed exactly where your target audience will be present. What shows were your competitors at? Most exhibitions are now audited and these figures are freely available from organisers.

2. Booking your space.

Choosing the right stand space can be very important to the success of your show. The earlier that you book your space, the better chance you have of reserving a premium space.

Even if you have a small stand space to book, check where the major players are and book opposite or as close as you can to them. This way you will enjoy the traffic from these stands and be guaranteed a good footfall.

A lot of exhibitions feature ‘lounge’ areas within the hall. If you have a special product or demonstration, perhaps a theatre presentation, booking opposite these areas can be beneficial as you have a captive audience, that are stationary!

3. Pre-show activity.

Once the stand space is booked it is imperative to get as many people to visit your stand as possible. This can be achieved by invites (free VIP tickets are a good way to get major customers to attend), mail shots, or even an incentive of a free trial or similar if the customer brings the invite to the stand.

Another good way of promoting your presence at the show is through your website, the organiser’s website and trade magazines.

4. Choosing a designer.

Once you have the space booked you will need to appoint a designer to create a stand that will appeal to your target audience, both in its look and feel but also in its content. It must also reflect the way you wish your company to be perceived and should encompass your company’s brand values.

When you brief an agency be sure to have a realistic budget figure in mind – stands can cost as little or as much as you want them to. When considering agencies for your pitch, find out what they can give you that other agencies can’t or won’t. Are they established? What references do they have? What experience do they have (particularly if your stand is abroad)?

5. Choosing a design

It is easy to be swept away with the funkiest, coolest design that passes in front of you but ask yourself if it will really work. Function and form are always at odds in the exhibition environment, but function needs to take priority or your show could be a disaster.…

Exhibition Organisers Can Help You Plan, Create and Develop Trades and Many Consumer Events

The exhibition organisers can help you plan, create, develop or manage trade and many consumer events. They offer advice, as well as top quality services and expertise, ensuring to provide you with all your requirements. With their great experience, they can also help you choose the latest, most appropriate equipment and technology at the best possible prices. These organisers always make sure your business will be professionally advertised to millions of visitors every month and would also offer cost-effective and a high level of customer service and satisfaction. The always look out for the best solutions to fulfil the needs of your business with the unique qualities of brand. They take extra care to help and support, to ensure that your next event is both memorable as well as successful.

1. The exhibition organisers are able to complete a wide range of activities requiring clear communication, excellent organisational skills and attention to detail. Their key activities include liaising with clients to ascertain their precise event requirements. They also have a major role in organising facilities for car parking, traffic control, first aid, security, hospitality, the media and much more.

2. These professionals specialise in conferences, road shows, exhibitions and various live events and can help in producing detailed proposals for events, e.g. timelines, venues, suppliers, legal obligations, staffing and budgets. They work quite closely with designers to create a brand for the event as well as organising the production of tickets, posters, catalogues and sales brochures

3. These exhibition organisers always put in a great deal of effort to enhance the quality, simplicity, and reliability, which are the keys to a successful outcome. They can offer set up and operation of large and small-scale audiovisual systems or other equipment.

4. These organisers work in the private, public and not-for-profit sectors, and can work for event management companies, in-house for an organisation or freelance. They have the experience, which makes it easier for different businesses and business people to connect with one another in a meeting format.

5. They play a key role in planning room layouts and the entertainment programme, scheduling workshops and demonstrations. They are well supported by experienced technicians, to help you make presentations more interesting, more dynamic, and more effective.

Many exhibition organisers work closely with suppliers, coordinating them, handling client queries and troubleshooting on the day of the event to ensure that all runs smoothly. They can also provide a wide of facilities and post-production to suit the technical and budget requirements of any job. These organisers are responsible for the production of events, promotions and product launches from conception through to completion. They are quite capable of working well under pressure, ensuring the smooth and efficient running of an event. They have the staff of experienced and motivated professionals, who can plan and organise your event, offering finest details regarding the budget as well as the seating arrangement. They would constantly review products or systems, as well as cost effective solutions to their customers and help them achieve their goal.…

Benefits of Modular Exhibition Stands For Business Owners

There are undeniable advantages to modular exhibition stands – most of these are obvious, but we’ll try to enumerate them and elaborate upon them here for the benefit of interested business owners.

Whereas the standard exhibition stand is what the average, small-time business uses, the properly organised business organisation uses more efficient methods. The well organised business leader understands that an exhibition is not a one time episode, and that there are likely to be many more exhibitions in future.

Therefore, the best way to cut costs is to have in the company’s possession a stand that can be adapted to any purpose, a stand that is easily transported, and one that can be stored easily and in a minimum of space when it is not being used.

If your modular exhibition stands fit this agenda, they will provide service for years to come, and repay their costs many times over – in terms of increased visibility for your company, an enhanced brand image and more customer awareness, and of course, in that most important of all areas, in increased sales.

All these are undeniable advantages, but how can a cautious businessman be sure that a modular stand will deliver the goods? How can you be sure that your investment will bring returns?

Remember that a modular stand has certain specific advantages over other types of exhibition stand. Firstly, it is easily assembled or disassembled – this saves on manpower, but more importantly, cleverly designed modular exhibition stands can be put together in different ways.

Do you need a miniature movie theatre? It’s easily arranged – the walls and other components of the stand can be arranged to provide and attractive entrance and space in the centre for seats, and even the area for a projector and movie screen at each end of the stand.

Do you need a place to hand out promotional material – that’s just as easily achieved – re-arrange a few components, and suddenly you have a roof supported by a central pillar with attractive counters around it at which your employees stand, handing out material.

I’ve only cited a couple of examples, but of course the number of ways you can rearrange the components of modular exhibition stands are only limited by your imagination. You can use a different configuration at different exhibitions, or use different configurations on different days of the same exhibition, or even change the configuration of the stand a few times during the day, depending on your needs.

What we are talking about over here is versatility – the ability to adapt to changing needs and functions, the ability to put forward a fresh look that will attract customers even on the tenth day of an exhibition. And as evolution itself has taught us so well, versatility and adaptability are the key to success and survival.

Yet remember that well-designed modular exhibition stands, with all their modifications, still retain the spirit of their design. The colours and graphics on the different components are set up so that no matter how you put them together they still represent one very important thing – your company!…

Picking The Right Color For An Exhibition System

Some people are of the opinion that the color of an exhibition system is not a big quality, make, flexibility, weight, manufacturer, etc are more important than anything else. Whilst it is true that the above-mentioned factors are to be considered very seriously when shopping, we think that purchasers should be aware that color is to be considered too and not for just aesthetic purposes.

Sticking with neutral colors. To be on the safe side, some of our exhibition system customers like to stick to neutral colors like black, white, gray, off-white and brown. There is nothing wrong with sticking to neutral colors but they could be a little boring over time. And besides, during an exhibition when what you need to do most is shout, shout, SHOUT above your competitors, you could be using the same safe neutral color as most of them. Think about it, it might work in your favor if you were a little bit more daring.

Being bold, being daring with colors. There are, needless to say, repercussions about using bright, vibrant there are also advantages. Using bright red, loud orange, sunshiny yellow or vibrant pink will attract more attention when placed in a large sea of people and vendors. First, capture their eyes with the color and then get them curious enough to check out your products – that is the key ingredient to making the most out of your exhibition or road show.

Pick a color that goes with your company or brand’s logo. In some cases, our exhibition system customers decide to go with colors that are similar to the colors of their logo. This will work very well for a branding and marketing campaign as well because people will come to associate the color combination to your product or services.

In the large scheme of things, you might find this choice sensible unless there is a change in logo, which doesn’t happen very often.

Safer with a corporate color. Many large companies have corporate colors different from their logos. For example, a company can have different line of products – soaps, shampoos, skincare products, towels, etc. Not wanting their customers confuse one product line with another, they assign colors to each of their product line. In such instances, the companies can purchase exhibition systems in accordance to their corporate color instead.

See? Choosing the right color can go a long way.…

How To Integrate An LCD, LED Or Plasma Screen Into A Pop Up Display Stand

With thousands of systems sold annually, pop up stands are by far the most popular type of portable display stand on the market.

These portable systems are lightweight frameworks, typically constructed from aluminium tubing that can be collapsed for transport and storage. Most customers brand the stands by ‘skinning’ them with a series of rollable panels that are adhered to the structure by means of a magnetic tape.

Although in itself a pop up display stand will create an eyecatching backwall display for exhibition or retail purposes, the effect can be enhanced further with the addition of a screen in the format of an LED, LCD or Plasma display.

There are a multitude of manufacturers worldwide who manufacture frameworks but the basic construction of the system is uniform.

There are three systems available that will allow the integration of an AV screen and these systems are outlined as follows:-

1. The EXPUSMK2 bracket from UK manufacturer, Ultima is designed to accommodate a screen with a maximum size of 21″. The fitting comprises of a single aluminium bar that fit vertically over one box section of the pop up stand frame. Currently, this bracket is designed to fit only pop up frameworks manufactured by Ultima.

2. The Expand monitor stand is a Swedish designed, free standing monitor mount that can also be integrated with a pop up stand. The Expand mount is positioned behind the skin on the display and a small aperture panel cut through the printed material. A standard VESA mount enables a screen with a span of up to 32″ to be hung directly onto the mount in-front of the graphic skin.

3. For larger screens, the DEXS pop up stand monitor mount is available. Capable up supporting a screen up to 60″ wide, the system is built from extruded aluminium and is assembled with a multi-tool in around 15 minutes. The skin of the pop up display must be cut-out at appropriate points to allow the monitor bracket to interface with the stand and cutting templates are available.

The ability to mount such an AV display onto pop up frames allows exhibitors to engage more effectively with customers by using interactive presentations and even new 3D effects.

With many businesses now caught in a battle to attract maximum attention whilst at trade shows, the implementation of 3D images into a moving display by mounting a compatible screen onto a pop up stand is becoming a realistic option for many exhibitors.…

A Custom Built Exhibition Stand is Tailored to Your Product Or Service

A custom built exhibition stand that is tailored and relevant to your services and products can really help maximise the impact of your products and services. Its innovative designs will really help you stand out from the crowd and will generate traffic to your trade booth, which can be a key to your success. With the help of strong, bold graphics and concise statements, you will be able to make your point and sell your company products or services to your potential customers. This exhibition stall can reflect your business branding and identity, can generate business by offering one of the most cost effective, convenient and efficient ways of advertising. If you are trying to deliver your company message, then this item can fulfill all your marketing requirements for you.

• There are companies, who can design, build and project manage beautifully crafted custom built exhibition stand and modular system exhibition stands, which can really embrace your company vision and values. They not only successfully manage most exhibition projects, but at the same time provide serious commitment to your objectives and the personal attention you should expect from a happy and focused exhibition contractor. If it’s flexibility that you need event after event, then choose the innovative modular display system which can be adapted time and again for all your exhibition needs.

• In addition to these exhibition stands and modular systems, they are also proud to offer portable displays and manufacture a wide range of easily transportable solutions, including roller banner stands, display systems and exhibition stalls including Pop-ups, roll-up banners, panel and folding panel display systems, which can be used as single units or combined to form larger stands.

• You can get your custom built exhibition stand designed and build to exactly fit your needs as well as your budget, using any materials or finishes, whether it’s a counter or larger exhibition display stand. Lower costs and the ease of mass manufacturing have increased the usage of these stands in various markets, these days.

• With the help of all important enhancements like intriguing audiovisual, impactful graphics, tempting attractions for your visitors, hospitality and printed literature, all keyed in to your selling concepts, products and objectives, you can make a huge impact and compete quite successfully.

• This stand will adapt to all your display stand needs, whatever the space or event, your return on investment rapidly increases the more events you attend. You can also hire professionals to set up and dismantle your display exhibit, which will save you time and hassle. Buying used or discount exhibition stand for your trade show exhibit will also save you a lot of money.

Your custom built exhibition stand can perform beyond your expectations and can lead you to increase your sales, reinforce your brand or launch new products and can fulfill all your marketing requirements for you. You can make it look really interesting by personalising your display board information to the topic with real life examples of the people involved.…

Exhibition Banner Stands Are Available in Many Different Forms

Exhibition banner stands can really make or break your show, so always choose the best one for your exhibition. They can help attract people to your stand, to discover what they are interested in, capture their data and follow them up. These stands can really strengthen brand awareness with the aim to increase the sales and business performance. Appropriate planning and great execution can really make these stands a wise investment. The way you present your stand can make all the difference to the success you achieve. This can drastically increase the number of people which come into contact with your business or product and, in doing so, significantly increase the pool of your potential customers.

• If you are on a tight budget, look out for exhibition banner stands that you can use again and again, and make sure you get great graphics panels that put your message across as simply and effectively as possible. Double sided roller banner stands can be used to advertise alternative products or services within an exhibit and can offer greater exposure to a wider target audience if positioned correctly.

• They are part of the marketing strategy used by promoters requiring a lightweight, highly portable, compact, lightweight, and expandable stands. They are quick and easy to assemble with no tools required and are complete with photo quality full colour graphics and supplied with a padded carry case that gives you a go anywhere display.

• Most exhibition banner stands are portable and collapse into their protective casing when inactive and the units fit in car boots, aircraft and train overhead storage. They are supplied with a carry bag making handling easier and are constructed from strong yet lightweight aluminium frames, with a magnetic locking are strong and robust, with the material composition and design, which ensures their resistance to knocks or scrapes and are less likely to break or fall whilst in use.

• You can choose from a wide choice of roller banners including a cassette banner stand, tension banner stands, roll up banners, outdoor banners stands, bamboo banner stands and double sided roller banners. They offer ideal solution for limited display space and offers maximum portability.

• You can either rent or buy exhibition stands and your decision will inevitably depend on how much you intend to use your exhibition stands. You need work out how much you can afford to spend on your stand and then get the very best you can for your money. If you have more cash, then look out for modular systems that can be built to your requirements, giving you a real presence at the show.

Exhibition banner stands are proven successful promotion tools and an important part of most marketing plans. They can be just as efficient when they are used in the indoor environment of an exhibition show or when they are installed in an outdoor setting such as a busy high street, can generate interest in a product as proficiently as many of their other counterparts.…