Top Five Tips For Planning A Successful Exhibition

Attending an exhibition is an expensive business, so how do you make sure that the money is well spent? A good exhibition experience starts long before you pitch up to showcase your product or services. Below, we reveal the secrets of making your attendance at an event the most successful it can be. Whether you have a small budget or a blank cheque, the rules remain the same.

1. Choose your exhibition carefully.

Most types of business now have their own dedicated events, but, in the last few years, these events have been divided into specialist areas. For instance, in the IT field there are now exhibitions for hardware, software, security, peripherals, internet, CRM – the list goes on. Make sure you have pinpointed exactly where your target audience will be present. What shows were your competitors at? Most exhibitions are now audited and these figures are freely available from organisers.

2. Booking your space.

Choosing the right stand space can be very important to the success of your show. The earlier that you book your space, the better chance you have of reserving a premium space.

Even if you have a small stand space to book, check where the major players are and book opposite or as close as you can to them. This way you will enjoy the traffic from these stands and be guaranteed a good footfall.

A lot of exhibitions feature ‘lounge’ areas within the hall. If you have a special product or demonstration, perhaps a theatre presentation, booking opposite these areas can be beneficial as you have a captive audience, that are stationary!

3. Pre-show activity.

Once the stand space is booked it is imperative to get as many people to visit your stand as possible. This can be achieved by invites (free VIP tickets are a good way to get major customers to attend), mail shots, or even an incentive of a free trial or similar if the customer brings the invite to the stand.

Another good way of promoting your presence at the show is through your website, the organiser’s website and trade magazines.

4. Choosing a designer.

Once you have the space booked you will need to appoint a designer to create a stand that will appeal to your target audience, both in its look and feel but also in its content. It must also reflect the way you wish your company to be perceived and should encompass your company’s brand values.

When you brief an agency be sure to have a realistic budget figure in mind – stands can cost as little or as much as you want them to. When considering agencies for your pitch, find out what they can give you that other agencies can’t or won’t. Are they established? What references do they have? What experience do they have (particularly if your stand is abroad)?

5. Choosing a design

It is easy to be swept away with the funkiest, coolest design that passes in front of you but ask yourself if it will really work. Function and form are always at odds in the exhibition environment, but function needs to take priority or your show could be a disaster.…

Exhibition Organisers Can Help You Plan, Create and Develop Trades and Many Consumer Events

The exhibition organisers can help you plan, create, develop or manage trade and many consumer events. They offer advice, as well as top quality services and expertise, ensuring to provide you with all your requirements. With their great experience, they can also help you choose the latest, most appropriate equipment and technology at the best possible prices. These organisers always make sure your business will be professionally advertised to millions of visitors every month and would also offer cost-effective and a high level of customer service and satisfaction. The always look out for the best solutions to fulfil the needs of your business with the unique qualities of brand. They take extra care to help and support, to ensure that your next event is both memorable as well as successful.

1. The exhibition organisers are able to complete a wide range of activities requiring clear communication, excellent organisational skills and attention to detail. Their key activities include liaising with clients to ascertain their precise event requirements. They also have a major role in organising facilities for car parking, traffic control, first aid, security, hospitality, the media and much more.

2. These professionals specialise in conferences, road shows, exhibitions and various live events and can help in producing detailed proposals for events, e.g. timelines, venues, suppliers, legal obligations, staffing and budgets. They work quite closely with designers to create a brand for the event as well as organising the production of tickets, posters, catalogues and sales brochures

3. These exhibition organisers always put in a great deal of effort to enhance the quality, simplicity, and reliability, which are the keys to a successful outcome. They can offer set up and operation of large and small-scale audiovisual systems or other equipment.

4. These organisers work in the private, public and not-for-profit sectors, and can work for event management companies, in-house for an organisation or freelance. They have the experience, which makes it easier for different businesses and business people to connect with one another in a meeting format.

5. They play a key role in planning room layouts and the entertainment programme, scheduling workshops and demonstrations. They are well supported by experienced technicians, to help you make presentations more interesting, more dynamic, and more effective.

Many exhibition organisers work closely with suppliers, coordinating them, handling client queries and troubleshooting on the day of the event to ensure that all runs smoothly. They can also provide a wide of facilities and post-production to suit the technical and budget requirements of any job. These organisers are responsible for the production of events, promotions and product launches from conception through to completion. They are quite capable of working well under pressure, ensuring the smooth and efficient running of an event. They have the staff of experienced and motivated professionals, who can plan and organise your event, offering finest details regarding the budget as well as the seating arrangement. They would constantly review products or systems, as well as cost effective solutions to their customers and help them achieve their goal.…

Benefits of Modular Exhibition Stands For Business Owners

There are undeniable advantages to modular exhibition stands – most of these are obvious, but we’ll try to enumerate them and elaborate upon them here for the benefit of interested business owners.

Whereas the standard exhibition stand is what the average, small-time business uses, the properly organised business organisation uses more efficient methods. The well organised business leader understands that an exhibition is not a one time episode, and that there are likely to be many more exhibitions in future.

Therefore, the best way to cut costs is to have in the company’s possession a stand that can be adapted to any purpose, a stand that is easily transported, and one that can be stored easily and in a minimum of space when it is not being used.

If your modular exhibition stands fit this agenda, they will provide service for years to come, and repay their costs many times over – in terms of increased visibility for your company, an enhanced brand image and more customer awareness, and of course, in that most important of all areas, in increased sales.

All these are undeniable advantages, but how can a cautious businessman be sure that a modular stand will deliver the goods? How can you be sure that your investment will bring returns?

Remember that a modular stand has certain specific advantages over other types of exhibition stand. Firstly, it is easily assembled or disassembled – this saves on manpower, but more importantly, cleverly designed modular exhibition stands can be put together in different ways.

Do you need a miniature movie theatre? It’s easily arranged – the walls and other components of the stand can be arranged to provide and attractive entrance and space in the centre for seats, and even the area for a projector and movie screen at each end of the stand.

Do you need a place to hand out promotional material – that’s just as easily achieved – re-arrange a few components, and suddenly you have a roof supported by a central pillar with attractive counters around it at which your employees stand, handing out material.

I’ve only cited a couple of examples, but of course the number of ways you can rearrange the components of modular exhibition stands are only limited by your imagination. You can use a different configuration at different exhibitions, or use different configurations on different days of the same exhibition, or even change the configuration of the stand a few times during the day, depending on your needs.

What we are talking about over here is versatility – the ability to adapt to changing needs and functions, the ability to put forward a fresh look that will attract customers even on the tenth day of an exhibition. And as evolution itself has taught us so well, versatility and adaptability are the key to success and survival.

Yet remember that well-designed modular exhibition stands, with all their modifications, still retain the spirit of their design. The colours and graphics on the different components are set up so that no matter how you put them together they still represent one very important thing – your company!…

Picking The Right Color For An Exhibition System

Some people are of the opinion that the color of an exhibition system is not a big quality, make, flexibility, weight, manufacturer, etc are more important than anything else. Whilst it is true that the above-mentioned factors are to be considered very seriously when shopping, we think that purchasers should be aware that color is to be considered too and not for just aesthetic purposes.

Sticking with neutral colors. To be on the safe side, some of our exhibition system customers like to stick to neutral colors like black, white, gray, off-white and brown. There is nothing wrong with sticking to neutral colors but they could be a little boring over time. And besides, during an exhibition when what you need to do most is shout, shout, SHOUT above your competitors, you could be using the same safe neutral color as most of them. Think about it, it might work in your favor if you were a little bit more daring.

Being bold, being daring with colors. There are, needless to say, repercussions about using bright, vibrant there are also advantages. Using bright red, loud orange, sunshiny yellow or vibrant pink will attract more attention when placed in a large sea of people and vendors. First, capture their eyes with the color and then get them curious enough to check out your products – that is the key ingredient to making the most out of your exhibition or road show.

Pick a color that goes with your company or brand’s logo. In some cases, our exhibition system customers decide to go with colors that are similar to the colors of their logo. This will work very well for a branding and marketing campaign as well because people will come to associate the color combination to your product or services.

In the large scheme of things, you might find this choice sensible unless there is a change in logo, which doesn’t happen very often.

Safer with a corporate color. Many large companies have corporate colors different from their logos. For example, a company can have different line of products – soaps, shampoos, skincare products, towels, etc. Not wanting their customers confuse one product line with another, they assign colors to each of their product line. In such instances, the companies can purchase exhibition systems in accordance to their corporate color instead.

See? Choosing the right color can go a long way.…

How To Integrate An LCD, LED Or Plasma Screen Into A Pop Up Display Stand

With thousands of systems sold annually, pop up stands are by far the most popular type of portable display stand on the market.

These portable systems are lightweight frameworks, typically constructed from aluminium tubing that can be collapsed for transport and storage. Most customers brand the stands by ‘skinning’ them with a series of rollable panels that are adhered to the structure by means of a magnetic tape.

Although in itself a pop up display stand will create an eyecatching backwall display for exhibition or retail purposes, the effect can be enhanced further with the addition of a screen in the format of an LED, LCD or Plasma display.

There are a multitude of manufacturers worldwide who manufacture frameworks but the basic construction of the system is uniform.

There are three systems available that will allow the integration of an AV screen and these systems are outlined as follows:-

1. The EXPUSMK2 bracket from UK manufacturer, Ultima is designed to accommodate a screen with a maximum size of 21″. The fitting comprises of a single aluminium bar that fit vertically over one box section of the pop up stand frame. Currently, this bracket is designed to fit only pop up frameworks manufactured by Ultima.

2. The Expand monitor stand is a Swedish designed, free standing monitor mount that can also be integrated with a pop up stand. The Expand mount is positioned behind the skin on the display and a small aperture panel cut through the printed material. A standard VESA mount enables a screen with a span of up to 32″ to be hung directly onto the mount in-front of the graphic skin.

3. For larger screens, the DEXS pop up stand monitor mount is available. Capable up supporting a screen up to 60″ wide, the system is built from extruded aluminium and is assembled with a multi-tool in around 15 minutes. The skin of the pop up display must be cut-out at appropriate points to allow the monitor bracket to interface with the stand and cutting templates are available.

The ability to mount such an AV display onto pop up frames allows exhibitors to engage more effectively with customers by using interactive presentations and even new 3D effects.

With many businesses now caught in a battle to attract maximum attention whilst at trade shows, the implementation of 3D images into a moving display by mounting a compatible screen onto a pop up stand is becoming a realistic option for many exhibitors.…

A Custom Built Exhibition Stand is Tailored to Your Product Or Service

A custom built exhibition stand that is tailored and relevant to your services and products can really help maximise the impact of your products and services. Its innovative designs will really help you stand out from the crowd and will generate traffic to your trade booth, which can be a key to your success. With the help of strong, bold graphics and concise statements, you will be able to make your point and sell your company products or services to your potential customers. This exhibition stall can reflect your business branding and identity, can generate business by offering one of the most cost effective, convenient and efficient ways of advertising. If you are trying to deliver your company message, then this item can fulfill all your marketing requirements for you.

• There are companies, who can design, build and project manage beautifully crafted custom built exhibition stand and modular system exhibition stands, which can really embrace your company vision and values. They not only successfully manage most exhibition projects, but at the same time provide serious commitment to your objectives and the personal attention you should expect from a happy and focused exhibition contractor. If it’s flexibility that you need event after event, then choose the innovative modular display system which can be adapted time and again for all your exhibition needs.

• In addition to these exhibition stands and modular systems, they are also proud to offer portable displays and manufacture a wide range of easily transportable solutions, including roller banner stands, display systems and exhibition stalls including Pop-ups, roll-up banners, panel and folding panel display systems, which can be used as single units or combined to form larger stands.

• You can get your custom built exhibition stand designed and build to exactly fit your needs as well as your budget, using any materials or finishes, whether it’s a counter or larger exhibition display stand. Lower costs and the ease of mass manufacturing have increased the usage of these stands in various markets, these days.

• With the help of all important enhancements like intriguing audiovisual, impactful graphics, tempting attractions for your visitors, hospitality and printed literature, all keyed in to your selling concepts, products and objectives, you can make a huge impact and compete quite successfully.

• This stand will adapt to all your display stand needs, whatever the space or event, your return on investment rapidly increases the more events you attend. You can also hire professionals to set up and dismantle your display exhibit, which will save you time and hassle. Buying used or discount exhibition stand for your trade show exhibit will also save you a lot of money.

Your custom built exhibition stand can perform beyond your expectations and can lead you to increase your sales, reinforce your brand or launch new products and can fulfill all your marketing requirements for you. You can make it look really interesting by personalising your display board information to the topic with real life examples of the people involved.…

Exhibition Banner Stands Are Available in Many Different Forms

Exhibition banner stands can really make or break your show, so always choose the best one for your exhibition. They can help attract people to your stand, to discover what they are interested in, capture their data and follow them up. These stands can really strengthen brand awareness with the aim to increase the sales and business performance. Appropriate planning and great execution can really make these stands a wise investment. The way you present your stand can make all the difference to the success you achieve. This can drastically increase the number of people which come into contact with your business or product and, in doing so, significantly increase the pool of your potential customers.

• If you are on a tight budget, look out for exhibition banner stands that you can use again and again, and make sure you get great graphics panels that put your message across as simply and effectively as possible. Double sided roller banner stands can be used to advertise alternative products or services within an exhibit and can offer greater exposure to a wider target audience if positioned correctly.

• They are part of the marketing strategy used by promoters requiring a lightweight, highly portable, compact, lightweight, and expandable stands. They are quick and easy to assemble with no tools required and are complete with photo quality full colour graphics and supplied with a padded carry case that gives you a go anywhere display.

• Most exhibition banner stands are portable and collapse into their protective casing when inactive and the units fit in car boots, aircraft and train overhead storage. They are supplied with a carry bag making handling easier and are constructed from strong yet lightweight aluminium frames, with a magnetic locking are strong and robust, with the material composition and design, which ensures their resistance to knocks or scrapes and are less likely to break or fall whilst in use.

• You can choose from a wide choice of roller banners including a cassette banner stand, tension banner stands, roll up banners, outdoor banners stands, bamboo banner stands and double sided roller banners. They offer ideal solution for limited display space and offers maximum portability.

• You can either rent or buy exhibition stands and your decision will inevitably depend on how much you intend to use your exhibition stands. You need work out how much you can afford to spend on your stand and then get the very best you can for your money. If you have more cash, then look out for modular systems that can be built to your requirements, giving you a real presence at the show.

Exhibition banner stands are proven successful promotion tools and an important part of most marketing plans. They can be just as efficient when they are used in the indoor environment of an exhibition show or when they are installed in an outdoor setting such as a busy high street, can generate interest in a product as proficiently as many of their other counterparts.…

The Exhibition Displays Can Maximize Your Exposure

The key to achieve success in the business is getting your message delivered effectively to the interested buyers. You have to present the message to the potential customers in a clear and effective way. Bannerstands are a key component in the process of presenting the company products and services. The posters, display graphics, pop-up stands, and other exhibition graphics can transform the interested browsers into the customers. Modern display graphics are eye-catching, inexpensive, and easy to assemble and dismantle.

The very first thing you need to keep in mind is that your literature has to get noticed. And it is possible only if the right people pick it up and read it. In this competitive market, it can be very difficult to attract the interested people. The buyers are being bombarded with the great deals and marketing messages, so you need to work really hard to grab their attention. The modern display stands are designed to be highly inviting, with their eye-catching designs and colors. They are custom designed to attract the viewers and present your vital products and services in an effective way.

The great exhibition displays can maximize your exposure in the market. They are flexible, portable and easy to assemble and dismantle in minutes. The display stands are extremely durable and a carrying case is also made to available with them to make it long lasting.

Mostly the bannerstands are flexible and portable; they are suitable for corporate exhibitions, trade shows, museums and promotional events. You can also get solid stands designed for permanent solution, to be displayed in the offices or reception for long-term use. The portable display stands which are specially designed for shows and exhibitions are light in weight, easily transportable, convenient and very easy to use. As you would be having so many responsibilities at an exhibition that you would spare the last hour in the display of your booth.

The exhibition displays can be folded up to be stored in a small case and easy to be carried from one place to the other. They can be assembled and dismantled in less than a minute, and this is the main benefit if you have to put up and take down your exhibition displays on a daily basis. The display stands are extremely durable, as they are made of durable materials like metal, mesh and wire. A carrying case is provided with them to protect them in transit and also you can use it for storage purpose. Nowadays, it is easy to get eye-catching, inexpensive and easy to use display materials. Choosing quality banner stands for your office or retail environment, will give you trouble- free use.…

Portable Exhibition Stand – Its Key Role in the Advertisement of Products

Portable exhibition stand plays a key role in the advertisement of products in any trade show or exhibition. These flexible stands made up of plywood allow you to assemble/disassemble it easily and you can also enjoy great portability with these stands. With the help portability you will be able to move these stands anywhere within seconds as well as market your product in any trade show or exhibition without occupying much space. However, these stands can easily be assembled by anyone and gives a great professional look which appeals the visitors. Moreover, these stands will not only save up your transportation cost but also allow you to market your product effectively.

The best thing about this portable exhibition stand is that it saves up both your time and money as well. The pop up parts of these stands can easily be shifted by a car and can also be assembled by anyone non-professional as well. There is no need to hire extra employees for the trade show or exhibition to market your product superbly, because these stands can be handled by a single person as well and will certainly market your product in an effective manner, so the people will not be forgetting your product easily.

Basically these stands are known as the best cost-effective way to draw attention of the visitors in any trade show or exhibition. If you are intending to buy this portable exhibition stand to market your product then you should check out some products first to get the idea of your desired thing. There are varieties of these stands available nowadays in the markets. Therefore, you need to select the best one as per your desire, because your own customized stand will save your money and will allow you to market your product more effectively. With the help of some graphics you can improve your marketing. If you are looking to save your time with the help of portability, you can prepare all the branding at your office and then you can easily assemble it within seconds at exhibition.

Customizing your own portable exhibition stand is also a good idea. You can easily boost up the performance of your marketing team by creating your own stand. With the help of experts you can maximize the visibility of your product. Highly reputed stand making companies will help you in customizing the best portable stand, which will help you to attract the general visitors towards your product. Although, this will be an extra expenditure, however, it will increase your sales as well. Moreover, you can hire trained staff to handle customized stand, as they will be able to answer all the questions of the visitors.

Magnificent and bright portable exhibition stand attracts the people towards it. Most of the advertising agencies claim that this is the best way of advertising. You can hire a professional versed in graphics, which will market your products in a unique way. Moreover, you can also attract visitors with the help of bunting lights. There are many ways of advertisement but these stands have made revolutionary changes in the field of marketing and advertisement.…

How to Graph Whiteboards With Magnetic Backing

Whiteboards with magnetic backing are widely used in classrooms, lecture halls, offices, etc. as they can hold the duster, magnets, etc. in place. Using graph overlays is one of the best ways to graph the board. This article will tell you two methods of getting the graph done well and while the overlay method is snappier, the graph paper method works out cheaper. Most of the school going kids use the graph paper methods while the adults prefer the overlays.

Overlays

The overlays designed for whiteboards are usually magnetic and will stick to the board without any problem. You will have both your hands free to do the tracing. The purpose of this is to not damage the board and be able to make a good graph. Always follow the instructions that come with the whiteboards as well as the overlay graph. This is a quick way of getting the job done and is quite popular in offices and with businessmen.

How to complete the graph?

Once you have the graph overlays in place, you can draw a graph the regular way and then rub off the markers. You should only use dry markers as the other markers can damage your board. The ink can get through the graph paper and stain your whiteboards. These stains are permanent and cannot be removed. It always needs drawing like you normally do so keep a nice ruler at hand. The magnetic properties of the whiteboard make it a little easy for you to draw it.

Using graph paper

Another way of doing it is by using the regular graph paper. You can them place the large sheet of paper on the whiteboards using the magnets and then draw on it using a market and rulers. Graph paper rolls are available in most art stores or other drafting supply depots. You will find pen holders very useful while drawing graphs as they are magnetic and can be attached to the board without any trouble. They are quite large and hold all your pens. All your pens will also remain within reach which is important when you are concentrating on getting the graph right.

Markers

There are a lot of different markers in the market and one should be very careful while purchasing them for the whiteboards. If you don’t get the right one, you may ruin your whiteboard. A lot of dry wipe markers are available in the market that are of good quality and cheap as well. Different colored dry wipe markers are excellent while drawing a graph. Colors always make everything clearer and the entire presentation will look better and more attractive as well.…