Portable Exhibition Stand – Its Key Role in the Advertisement of Products

Portable exhibition stand plays a key role in the advertisement of products in any trade show or exhibition. These flexible stands made up of plywood allow you to assemble/disassemble it easily and you can also enjoy great portability with these stands. With the help portability you will be able to move these stands anywhere within seconds as well as market your product in any trade show or exhibition without occupying much space. However, these stands can easily be assembled by anyone and gives a great professional look which appeals the visitors. Moreover, these stands will not only save up your transportation cost but also allow you to market your product effectively.

The best thing about this portable exhibition stand is that it saves up both your time and money as well. The pop up parts of these stands can easily be shifted by a car and can also be assembled by anyone non-professional as well. There is no need to hire extra employees for the trade show or exhibition to market your product superbly, because these stands can be handled by a single person as well and will certainly market your product in an effective manner, so the people will not be forgetting your product easily.

Basically these stands are known as the best cost-effective way to draw attention of the visitors in any trade show or exhibition. If you are intending to buy this portable exhibition stand to market your product then you should check out some products first to get the idea of your desired thing. There are varieties of these stands available nowadays in the markets. Therefore, you need to select the best one as per your desire, because your own customized stand will save your money and will allow you to market your product more effectively. With the help of some graphics you can improve your marketing. If you are looking to save your time with the help of portability, you can prepare all the branding at your office and then you can easily assemble it within seconds at exhibition.

Customizing your own portable exhibition stand is also a good idea. You can easily boost up the performance of your marketing team by creating your own stand. With the help of experts you can maximize the visibility of your product. Highly reputed stand making companies will help you in customizing the best portable stand, which will help you to attract the general visitors towards your product. Although, this will be an extra expenditure, however, it will increase your sales as well. Moreover, you can hire trained staff to handle customized stand, as they will be able to answer all the questions of the visitors.

Magnificent and bright portable exhibition stand attracts the people towards it. Most of the advertising agencies claim that this is the best way of advertising. You can hire a professional versed in graphics, which will market your products in a unique way. Moreover, you can also attract visitors with the help of bunting lights. There are many ways of advertisement but these stands have made revolutionary changes in the field of marketing and advertisement.…

How to Graph Whiteboards With Magnetic Backing

Whiteboards with magnetic backing are widely used in classrooms, lecture halls, offices, etc. as they can hold the duster, magnets, etc. in place. Using graph overlays is one of the best ways to graph the board. This article will tell you two methods of getting the graph done well and while the overlay method is snappier, the graph paper method works out cheaper. Most of the school going kids use the graph paper methods while the adults prefer the overlays.

Overlays

The overlays designed for whiteboards are usually magnetic and will stick to the board without any problem. You will have both your hands free to do the tracing. The purpose of this is to not damage the board and be able to make a good graph. Always follow the instructions that come with the whiteboards as well as the overlay graph. This is a quick way of getting the job done and is quite popular in offices and with businessmen.

How to complete the graph?

Once you have the graph overlays in place, you can draw a graph the regular way and then rub off the markers. You should only use dry markers as the other markers can damage your board. The ink can get through the graph paper and stain your whiteboards. These stains are permanent and cannot be removed. It always needs drawing like you normally do so keep a nice ruler at hand. The magnetic properties of the whiteboard make it a little easy for you to draw it.

Using graph paper

Another way of doing it is by using the regular graph paper. You can them place the large sheet of paper on the whiteboards using the magnets and then draw on it using a market and rulers. Graph paper rolls are available in most art stores or other drafting supply depots. You will find pen holders very useful while drawing graphs as they are magnetic and can be attached to the board without any trouble. They are quite large and hold all your pens. All your pens will also remain within reach which is important when you are concentrating on getting the graph right.

Markers

There are a lot of different markers in the market and one should be very careful while purchasing them for the whiteboards. If you don’t get the right one, you may ruin your whiteboard. A lot of dry wipe markers are available in the market that are of good quality and cheap as well. Different colored dry wipe markers are excellent while drawing a graph. Colors always make everything clearer and the entire presentation will look better and more attractive as well.…

Choosing Promotional Products to Promote Your Wholesale Business at Trade Shows

Wholesalers know the competitiveness of the market therefore they try hard to provide their products to the customer before any other wholesaler’s product. For this purpose, tradeshow is a perfect event to expose their business and products to the market. Promotional products are the integral part of promotional campaign of any wholesale business attending a trade show. Choosing the right promotional products for a trade show is crucial because it can effectively market your wholesale business. These promotional products must be relevant to your wholesale business, convey right message to your current and prospective clients, not so cheap and not so costly and different than what your competitors are providing. It can be really confusing and mind boggling to use “what for promotion” in a trade show. For all this, you need to think out of the box to use the same products in a novel way.

Not all trade shows can bring success for your business but you must do efforts every time to bring success to your business. Take full advantage of all these events to create a lasting impression on your customers, prospective clients and your competitors. Your “booth” is the first thing that can attract people towards you so make your booth vibrant and distinctive out of all by using company logos and placing staff wearing same apparel, badges and caps. These promotional products will grab customers’ attention at first hand. Prepare all these apparels and products with quality materials. You can also place umbrellas at different places within trade show displaying your wholesale business name and escorting towards your booth.

Choosing a pen and a notepad, displaying company name can not be an easy choice due to budget consideration but if a wholesaler wants to create a long lasting impression then he must go for it. During a trade show, there must be large number of people attending it without a pen or notepad. They can take notes and can promote your company ahead. You can use high grade plastic pens and only few pages small notepad if having tight funds issue because they are affordable.

A good promotional product can be something that can strike your customers everyday about your wholesale business and it is possible if your prospects can see or use that product everyday. Printed coffee mugs are also considered outstanding and are recognized as great promotional products worldwide. Mugs can have striking logo and message and can have attractive patterns. The usefulness and reusability of mugs can appeal customers and they can be good reminder of your existing wholesale business and products.

A trade show is a great event to create a network for your business while promoting your wholesale products. An appropriate amount of printing material can be very helpful in promoting your wholesale business. Business cards are a great way to accomplish this promoting purpose. A wholesaler can bring a stack of business cards, flyers, brochures and post cards for people during trade show. Although it is tough to create an impression on thousands of people through this promotional product but these printing materials are very effective promotional materials.…

Pop Up Stand Kits – The Best Value Exhibition Display Stand?

The exhibition display industry is flooded with display choices for exhibiting and presentations. From banner stands, to modular display systems, the choice is huge. The Pop Up Kit has long been an industry favourite of display stand, but is it still really the best value display stand?

With companies testing nearly every exhibition stand on the market to find the best display for exhibitions, marketing campaigns, events, conferences and presentations, the top selling exhibition stand in the UK continues to be the pop up stand.

The popularity of this type of display kit is down to its versatility and portability. They are quick and easy to assemble and are packed down into a case for easy transportation in the back of a car.

The pop up stand consists of a lightweight frame which literally expands up to create a skeleton frame which then holds the graphic or fabric panels in place. Once the popup stand is assembled with the bars in place, you can hang the graphic panels. Usually these panels are printed to create what looks like a continuous seamless graphic display.

Alternatively fabric panels can be used to create a carpeted wall onto which you can fix your own printed material using Velcro. Either way, the panels are fitted to the back of the stand to create a full all round display.

Value for money from a Pop Up Display Stand?

Pop-Up stand are extremely good value for money. They have a number of features which make them one of the best forms of exhibition equipment you can invest in. You can really make your budget go further when you purchase a quality stand with quality graphics that can be used time and time again. Graphic reprints are simple and affordable and the pop up stand hardware is durable with a 5 year guarantee.

With many of our pop-up systems ideal for attaching integrated accessories such as literature holders, screens and shelves, they can be your one simple answer for all your exhibition needs.

See the range of budget, quality graphic, and fabric stands and all accessories at POD Exhibition Systems.…

Using PVC Banners At Your Next Trade Show

If you’re a business owner who wants to make a lasting impression on the audience at your next trade show exhibition, PVC banners are a good choice. They can be made in almost any size imaginable, with colour and font choices to match. Therefore, the options are only limited by your imagination and creativity.

Consider the Intended Usage

Although PVC banners can easily withstand outdoor conditions, most trade shows occur indoors within a climate controlled building. However, trade shows bring an entirely new set of considerations along with them. For example, most businesses will be required to set up their booth or display within a designated space. For the best results, try to determine the size of your businesses’ space allotment well in advance of the event. Then, you can use that knowledge to ensure that you purchase a banner that will fit neatly within the space provided. Ideally, the finished product should be large enough to call attention to the banner’s message, but not dwarf any other advertising tools that you may also be using at the trade show event. If possible, arrange the banner at a height so that it can be seen easily, and is high enough off the ground so that visitors will not step on it accidentally.

Get Your Message Across In an Effective Way

The overall impression of PVC banners is often driven by the messaging of the banner, as well as the way in which it is presented to the audience. Therefore, it is a good idea to first think about the message that you want to send, and then consider all the possibilities related to how to make that message stand out and be remembered. However, this does not necessarily mean that you should reserve every bit of available banner space solely for your message. More often than not, your audience more easily retains a message that is succinct and relevant. People want to get the necessary information quickly, so that they can begin processing it, and decide on a course of action. This is particularly true in a trade show environment because you are often competing against other businesses that have similar offerings. Decide on the most relevant information, and then choose ways to make it stand out, such as bold text, underlining, or vibrant colours. As you can see, PVC banners can help to make your next trade show a resounding success, especially if you are willing to plan your specific approach in advance.…

Exhibition Marketing – Cut Through the Visual Noise!

The most successful exhibition stands are designed on the back of a thorough brief. The word ‘brief’ in this context is as misleading as it can get however. A brief should be anything but brief! Detail is key.

Your brief will evolve through talking with the designer. They’ll quiz you and question any assumptions you’ve made. They’re not being arrogant, they’re just perfectionist by nature! Their sole aim will be to find the optimum solution for you and your business.

It’s all about communication; helping them to help you maximise the return on your investment.

Nitty gritty: Talk about your budget, so they won’t waste your time producing a fantastic solution that’s completely unaffordable.

Where are you headed?: It’s not just about one event. As part of your marketing strategy, your stand needs to be an extension of your brand. Help your designer to understand you, your company’s vision and the message you want to communicate. Go back to basics. Explain what the company is all about, when and where it all started, and how you see the company in the future. Be specific! Say how you’d like your industry to view the company and what sets you apart from others in your market. Think of five adjectives that best describe your business.

Why?: Exhibitions offer incredible marketing opportunities to raise your brand awareness or introduce new product and services. They provide the perfect environment in which to engage with customers and cement relationships and at the same time meet prospective customers. But you may be more interested in identifying new strategic partners, suppliers and distributors. The point is, you know exactly why your company wants a stand at the exhibition but the designer won’t…unless you tell them!

What are you promoting?: If the company deals in products, chances are you will want them displayed. Give the designer copies of your product brochures and highlight the product(s) that you want to show and which ones you want to give focus to. Make them aware if there are Health and Safety issues that need taking into consideration.

Your shopping list: Commonly incorporated into an exhibition stand design include facilities such as a demonstration area, audio-visual capacity, a seated hospitality area, a reception area, an office, a meeting area, a storage area, a kitchen or even a bar! Utilities, power and lighting, telephone or internet connection, water and waste are generally available, but all need planning for early on in the design work.

Impact: Graphics are one of the best ways to make a visual splash. You’ll want your company’s logo clearly visible on the stand, so give the designer a copy that they can manipulate and decide on any other graphics early. They’ll advise you as to the best form for them to take. If you can provide your own images though, this saves the designer time and saves you money.

Don’t bolt!…

It is a lot to think about, but time that you spend on your design brief is invaluable. It’ll help you focus your ideas and clarify your thoughts, and could increase the probability of your company winning business from your competitors!…

German and British Beer Festivals

Beer festivals are extremely popular social and community events in many parts of the world, but even more so in both Germany and Britain. At these festivals a number of beers tents or beer halls are set up and the brewers offers their wares to the general public as well as to beer connoisseurs. Most beer festivals also include a serious side to them and that is the Beer Exhibition in which the emphasis is on sampling or tasting. Awards are also given out for different beer categories and at the bigger beer festivals these awards have international recognition.

German Beer Festivals

Germany is well known for its Oktoberfest festival in Munich, but even though it is the largest such festival in the world there are also 7 other well known smaller beer festivals held in Germany throughout the year. One of these 7 is the Cannstatter Volksfest, which although not as well known as the Oktoberfest is still the second largest festival in Europe. This festival is held in the Bad Canstatt district of Stuttgart and starts a week after the Munich beerfest.

Many international beer fests have been influenced by their German counterparts and even in America, Africa and the Far East celebrations of German food, drink and culture can be observed almost every September or October.

Did you know? There are a number of Bavarian beer fests that are nothing like the Oktoberfest! Such a festival is the G?�ubodenvolksfest in Straubing and the Barthelmarkt by Manching festival which has been actively held on a yearly basis since Roman times.

Other German Beer Fests

The other popular beer festivals that are held annually in Germany include the Sch?�tzenfest in Hanover and Bremen’s Freimarkt. All of these, as well as the major beer festivals in Munich and Stuttgart are seen as family and social gatherings. They are often referred to as festivals of the people or Volksfest in Germany.

British Beer Fests

British beer fests are very different from their German counterparts in that they normally focus just on draught and real ale. Over the last few years however there has been a move towards including local bottled beers and even apple ciders. Most of these beers fests are also beer exhibitions and focus more on the business side of beer drinking than the social side seen at the German Volksfests.

British beers festivals are more often than not organised by the Campaign for Real Ale or CAMRA and take place in large indoor venues. Food in the form of “pub grub” is usually also available and the entertainment at these festivals normally includes live music, pub quizzes and even tombolas.…

Hit the Right Notes With the Right Stand

In an exhibition, you have nothing more than a few seconds to make an impression, entice the target, make them curious, get them to stop and not walk past your exhibition booth. It’s a tall order but not an impossible one to fulfill. In order to do that, you need to stand ‘s the number one thing that should be on your mind when designing the exhibition booth but it’s not the only thing. Now, imagine if you’ve gotten someone curious about your products or services and they need to find out more information about it before they delve deeper, where would they find them?

The big question would be this – what type of exhibition stand should you use during the event to make it more effective, cost and marketing wise.

Pop-up exhibition stands make a lot of sense because of the fact that they’re extremely mobile and is light without being flimsy. If you get a good exhibition stand, it is stable and can last for an extremely long time. The good thing about that is that you can make use of them time and time again for lots of other future events. Before purchasing your exhibition pop-up stand, try them out or get the sales person to explain the setting-up process. Most good quality exhibition stand can be assembled within minutes without too much hassle. Another great thing about pop-up exhibition stands is that you don’t need a lot of space to use them. They’re tall, stand out and can be customized to suit your needs.

Banner stands are cool for exhibition as well – this is particularly true if you have a lot of printed materials to distribute and display during the exhibition. They’re relatively low-cost and is ideal for companies that don’t have a lot of spending money. Although it’s not as versatile as a pop-up exhibition display system, it’s feasible, affordable and makes a whole lot of sense. And of course, the banner stands are very mobile. Although banner stands come in many different colors and designs, we strongly urge you to go with the more common colors because it is more flexible that way.

If you’re in it for the long haul, I think going for a custom one is great too because if you’re going to using it for a long time. This way, you’ll be customizing the whole exhibition display unit to suit your own individual need – and of course, it stands out because the likelihood of it looking exactly the same as another exhibition stand is less.

The point here is to hit as many eyeballs and generate as much interest as possible with a simple solution – and you can do all of that with an exhibition stand, believe it or not.…

Exhibition Stand Design – How to Attract More Visitors to Your Stand

Once you have your customers at the exhibition you still need them to notice your exhibition stand and come and engage with you. In our visual society, simple, eye catching designs and logos are what make the difference between top of mind recall two weeks later when it is time to buy, and “just another company.” With the right exhibition graphics, your company can draw them in and entice them to want to know more about the products and services which you are offering.

In the face to face environment of a trade show or public industry event where competitors are present, the more engaging an exhibition stand is, the less hard selling your salespeople will have to do. And the less hard selling, the better.

Your exhibition graphics need to be big, loud, simple and relevant. Make sure that your exhibition banner and promotional materials are all branded with your logo. That logo should be as big and as high as the event will allow and feature your slogan as well, or a reason to come over.

Give your prospective customers who visit your stand something engaging to do that relates to your brand. Once you have people at your table, having popular video games are fine if you have some other brand related activity to go alongside it, but it is better to have a video game created specifically for your brand. This is easier and less expensive than you might think (possibly done for free by a university student as an independent study project or internship assignment). Use the high scoreboard as an information gathering tool.

You might give away a Smartphone app relating to your brand. Having an app designed is also much easier and less expensive than you might think. At the very least, you should easily be able to gather content for a passive video, but everyone is doing that today. Engage your customer with an active assignment and make your exhibition stand the one that visitors are talking about.

The main objective of the exhibition is to make sales there and then. However, the next best thing would be to collect prospects contact information, including business address, telephone, email, contact person, company and position within the company. It is essential to send them away either with a promotional item relating to your brand or with an exclusive invite to a later event where you will give them a relevant promotional item.…

Stay Smart – Customize Your Exhibition Products

One of the biggest reasons why I often ask my customers what they wanted before they purchase an exhibition item is because I want to fully comprehend the purpose of the product. Each exhibition product has its own purposes although most are flexible enough to suit many different types of events but the truth be told, it’s important that you make it a point to find out the main purpose of the purchase in case you’re in it for the long haul.

Make it a good investment over the long run

It’s a decent sum of money we’re talking about if you’re planning to use it more than just one exhibition.

Perhaps you intend to participate in more exhibitions in the future? Maybe you’ll be moving to a new location in the near future and the exhibitions products might have a more permanent role to play in your retail outlet? Or maybe you might want to combine it with other fixtures and display products in your shop to come up with a new design or décor?

Basically, this is the kind of thing that you should speak FREELY with the sales assistant about. This person’s got all the knowledge in the world to help you get the best bargain.

Customize the exhibition products to suit your needs

Most experienced exhibition product companies who have been in this industry for some time have the ‘customize your own display’ option open for their customers.

Customization of the exhibition products is feasible when you are planning to place the display as a more or less permanent fixture in a certain location. This way, get a consultant to head over to your shop to take a look. He or she can come up with a customized solution that can make your store stand out, save you some cash and save you the headache of having to purchase different exhibition products from different stores only to find out that some fit and others don’t.

Colors customization

One of the biggest problems with finding the right exhibition display unit is the size. But that’s not all – aesthetic concerns cannot be ignored either. Discuss color options with the sales person before purchasing. You want to know all the color options that are open to you so that you find out that there’s baby blue after you get yourself the brown display unit.…