Exhibition Shows – A Hit

You have been running your business for years but a customer walks in and says “I saw you the first time”. And you’re just heart-broken. Just owing a shop is not enough; one has to make its presence felt. Conventional and boring themes and advertising methods can be really dull. Why not tell everybody time and again that you exist.

If you want to be noticed and be remembered, exhibitions can give you the edge. Exhibitions attract many customers under one roof and hence, can bring your business into notice. People prefer hopping around different stalls and just ‘look’ at different products. And if that look tempts them, you are sure to rake in. But the biggest challenge is to attract customers and make them walk into your stall.

Showcasing your product the right way certainly helps; but more important is to draw customers to the point of purchase/sale. The first step is to make your stall ‘look’ appealing by using different patterns, themes and hues. The right kind of exterior and interior makes the task easy. In such events, banners are boon to the seller. Banners are quick to be noticed and it is very easy to display products through them. But if you relate banners to a board carrying your name, you must wake up and look around to see how banners are undergoing a dramatic change. Just by using the right kind of banner one can make the difference. The entire look of the shop changes and so does the footfall. Nowadays stylish Banner Stands are a buzz and they have potential to enhance the looks of any point of purchase/sale. Even customers view your business as you show them. So to make things work one has to keep employing different advertising strategies. A stylish and elegant stall would attract more customers than a boring and simple one.

Outdoor banner stands are very helpful in exhibitions. Though there is no scope of using roll-up banner stands, one can go for pop-up banner stands and other outdoor display solutions. To make your stall interesting, you can place a counter and decorate it well probably with a wrap up banner. Displaying your business prominently is very crucial. Use stylish fonts and the bigger ones to catch the attention.

Preferred and the easiest trick is to wrap your counter well and write all at features or discounts. Though it’s a good way, it is not sufficient. The better you advertise the better returns you get. So, one should keep some literature to give more information about the product. Brochures and business cards should be kept handy so that customers take them along.

Everything apart, light plays a very pivotal role in the advertising process. Outdoor banners standing gracefully with a spot light looks awesome. If possible, do your stall with lots of lights to make bright and noticeable.…

Exhibition Displays – Exiting Display Systems for Trade Show Fairs

Today it is much more complicated to advertise. There has been great rise in market research and that has become the sole guiding factor for all the ways of advertising. There has increased competition manifold for displays which prompted companies and individuals to cut their budgets and save for their clients; market research guides theses savings by analyzing viability of advertising; whether individual or as a whole. The earlier concept of gut feeling is replaced with the recommendations of market research; it briefs the ways and methods to approach a project and a locality.

Displays are any type of public advertising for which open space is used to generate public viewership. This can be in confined spaces like shopping malls or airports or even railway stations or can be in open spaces also. The open space has conditions of applicability. There should be legal authority to be allowed, it should not block any passages or freeways, the display should not be offensive to anyone and it should return the worth.

Exhibition stands are transparent stands for putting up display. They are mostly used in exhibitions which can be closed or open spaces display. The stands are designed from either transparent plastic or glass; the designs of the Exhibition Displays should be such that they can attract attention of viewers easily. His strategic location is important which the manufacturer can settle if contracted at the time of designing. The design should be flexible enough to accommodate designs for the next exhibition also. This should be settled with the manufacturer at the onset of the contract. The prime product of the company or the latest product launched or the product that has maximum impact on the customer is generally chosen for exhibition since putting all the products will be costly.

Display boards are categorised into different segments. With the advance of technology the boards are categorised into mechanical ones and digital ones. The mechanical one can have a board on which the required display is arranged by magnetic or perforations or any other means. The display can be arranged to alter as and when needed but once hung it cannot be changed in that location which is an advantage of digital display. Digital display boards can be pre programmed to have a series of display sets which will keep coming continuously and there can be even short advertising movies to accommodate.

Display Systems are a set or arrangement that accumulates a lot of information at the same place on the same issue. They are mostly digitally since arranging the mechanical systems is much tougher. With digital displays the information can also be changed continuously s and when the requirement comes. So it can be a big pool of information that is selectively used for the necessity of the situation. Check out for wide range of Exhibition Stands and Exhibition Displays to market your product in public fair, exhibition and events.…

5 Top Tips For Marketing Tools

To be successful with marketing techniques you can go beyond the concept of profit. I often wonder, how many marketing strategies do we need to make our product in progress. Print media and visual media advertisements are one of the best way to get expected audience for the product. But now, due to the large numbers of buyers and sellers in the market to get more customers is seldom an easy task.

So after searching some best way to market my products I came across with some suggestions to make my product visible to the immense crowd. So I thought, If I share the concept It would be a great help to the varying business professionals to get maximum customers for their products and services. But you should not think that these methods are enough to make your marketing worthwhile. Anyway, I decided to use these tools for my products.

The selection of various types of exhibition stands which matches your product and budget criteria is the best option you can opt for your marketing purpose. There are different types of stands with different sizes, shapes and styles are available in the market to attract the customers. If you apply any of these stands definitely you can make success in your business. The top five exhibition stands design:

1. Traditional Exhibition Stands

Traditional Exhibition Stands have been used for many years and the process is very simple. A couple of rods that are firmly fixed in the ground and in the gap of these rods, there is a platform where the exhibitors displays their product. Although there are different exhibit stands come forward now, the traditional stands always having a classic elegant look.

2. Modular Display Stands

Modular display stands are providing a great versatility to the customers when exhibits their products. If you are more concerned about the uniqueness, the modular stands must be a good option for you. Table top displays, portable displays are the moving exhibition stands UK in the market.

3. Literature Display stands

The literature display stands help the exhibitors to show case text books and other print publications. So if your product matches the above criteria, the literature display stands will definitely attracts more customers to your products.

4. Banner Stands

Banner stands are the new innovations into the market which definitely makes more audience to your product. It displays the products in hang on the exhibition stand, and it is very easy to fix. The banner stand also helps to reduce the manpower energy and expenses for fixing up the stand.

5. Pop-Up stands

A portable stand and very easy to put up is the main advantage of pop-up stands. For branding purpose most of the business people are widely using this tool. It provides a great versatility than compared to other exhibition stands. It is very economical also.

So select the best option from the lists which you would like to apply for your product. And don’t forgot to remember that these tools are not only enough for market your product but also many other tools are also available in the market.…

Hire Exhibition Stands For Short Events

Exhibitions are one of the best ways that companies and customers can interact together with a view of exchanging ideas. While participating at one of these exhibitions is a great idea the cost of building or designing your own stand can sometimes be more than you anticipated. It is for this reason that you may want to hire exhibition stands instead. While it is possible to use the yellow pages to hunt out companies which can help you with this service you will find the internet to be a better choice. Here you will find there are numerous online shops which can provide you with a wide range of stands to suit all of your requirements.

As you look through the numerous online pages you will find various options available to you with regards hiring one of these stands. Due to these choices you may want to first list the requirements which should make your exhibition a success. Some details that you should consider when you want to hire exhibition stands is that of the price you will need to pay as compared to what you would pay for a bespoke exhibition stand or one that you have your company staff create.

The other item you will need to consider is the length of time that you can use one of these stands. This is important as the hire limit you have for one of these exhibition stands may be less than the time period of your chosen exhibition. Based on this fact when you are looking for exhibition stand hire, this should be one of your primary points to look for. Another detail you will need to see about is the transporting of the exhibition stand, in other words will the company that you choose, deliver the stand to your designed exhibition location or will you need to accomplish this task.

While looking at these details may seem to waste the time you have available to you before your exhibition, you will find that by considering these points you have a better idea of how to hire exhibition stands to provide you with a great advantage in marketing and selling your products. These points which have been given should help you to look at the numerous online companies and choose one or a few which can provide you with the best exhibition stands for your needs. Once you have looked at the different types of stands that you can hire you will also know which of these is best suited for your exhibition needs.

The final item that you will need to consider when you are looking to rent exhibition stands is how the stand that you choose will visually impact the visitors to the exhibition. You will need to place your self in this potential customer position and try to see if the stand you are considering hiring will have the positive marketing ability or will it get lost amongst the many other stands which may be in the vicinity.

This final point when trying to hire exhibition stands is very important, as the sole reason for participating in an exhibition is to draw the attention of existing and potential customers to your products and your company. Therefore you will need to consider how one of these stands can be utilised to the maximum effect in a short period of time.…

Chinese Exhibition As a Possible Way to Attract Investors

There are many ways, how possible to find necessary for own business project investment. One of it is attending exhibitions and conferences, which, from one side, allow to make advertising of own company and, from other side, to collect information about others and create the base for the future contacts. It is recommended to pay attention to three key points: general approach, types of conferences, planning of the own participation at the conferences.

General approach supposes discovering of resources of the company, which presents own business project, understanding of its intentions and seriousness of these intentions. Moreover, it is significant to find out what kind of ways company is ready to use.

Under resources, it is understood presentation and there are some preferences about its quality. First of all, presentation should be developed according international standards in English, Chinese and Russian languages. In addition, translation of financial terms should be exact and in its place. This is important, because incorrect use of financial terms can lead to misunderstanding.

The other important point is seriousness of intentions. It is better to imagine, how often you will fly in China, how much it will cost and if the company is ready for this. Will participation in the conference be efficient and bring proper results? Answering this question manager of the company could easily to check seriousness of intentions.

The next point, which should to be noted is ways of participation in a conference. In spring and autumn, any company can get such called granted participation in exhibition. Grant supposes, that a company is provided with plain tickets, lodging, local transfer, exhibition stand and, may be, even translator for 1500 – 2000 dollars. Furthermore, it will be proposed to company to locate project at exhibition fair in frame of production fair or fair of investment attraction.

Such exhibitions are organized regularly. Participation in similar exhibitions could be obligatory, for those, who are looking investment, as granted conferences are visited by Chinese top managers, businessmen and investors. Almost all companies, which plan to build relationships with China should be present at similar exhibitions.

The aim of such exhibitions is usually to find interesting for Chinese market products. For example, although China produces a big amount of children food, they are also interested in deliveries from other countries of this products. The other example, successful broadening of own net of IT companies of Kasperskiy in China, in spite of the fact that there are a big amount of Chinese programmers. Such extending became possible due to frequent participation in different Chinese conferences.

In such way, participation in exhibition could attract attention of Chinese investors and businessmen to own company. In order to make decision about participation in Chinese exhibition, it is necessary to compare costs for it with possible achieved results and possibilities of the company to cover expenses. If the manager’s decision is positive, the next step could be preparation of qualitative presentation of the project and choosing of the possible sponsorship Chinese exhibition.…

Exhibition Furniture – Help With Planning What You May Require

Exhibition furniture will be a vital component in the composition of your exhibition stand space, deciding on the right pieces in the correct amount is extremely important. There are a wide range of furnishings to decide from, each performing a potentially vital role for your exhibition stands functionality.

Lecterns

Lecterns are reading desks, usually with a slanted top on which your speaking notes can be placed. Product demonstrations can draw a lot of good attention from potential customers; if you have one planned during the course of a trade show event then a lectern will be a wonderful addition to your exhibition furniture. A lectern will help add a more professional feel to your public speaking. Without a lectern you may appear scruffy holding notes and rustling around trying to find what you need.

Display Counters

A display counter can be used for various purposes including displaying your products, holding promotional leaflets and as a reception counter for staff to greet arriving visitors. If you’re using a display counter as a product display then it’s very important to find one that is stylish and will work with your other exhibition displays, but without overpowering the product placed upon it. You must also be aware of the size and weight baring capacity of display counter, if it will not hold your product it will be all but useless.

Computer Plinths

If you will need to use a computer or laptop at an event to take peoples information, or possibly to control a LCD screen running visual promotion on an exhibition stand, a computer plinth is a prudent choice of exhibition furniture. If you had a random laptop sitting on a chair or the floor it could seem a bit untidy.

Seating

Chairs, stools or even possibly a sofa will be a selection of seating you may require. You want visitors to your exhibit space to feel welcome and at ease, giving them a seat will also make it less easy for them to leave whilst you are giving a sales pitch. An exhibition is a long day over a long day and you will also want some seating for you and your staff.

Less Is More

One of the biggest things you want to avoid with exhibition furniture is having too much; you want your exhibit space to be inviting for potential customers to come and view your products and talk to your staff. You should leave enough space for attendees to browse around your displays with ease and without feeling claustrophobic.…

Trade Show Booth – Tips On How To Impress Clients

In every business, it is always important that they expose their products in trade shows.A� Why is there a need?A� It is to invite people and help promote their product and thus making the company to achieve success.A� The success of a certain company will not be achieved if there is less exposure to the public.A� Through joining in trade shows, your products will be advertised and will become known to the public.A� You will be amazed as to how the sales have increased as soon as the show is done.

The question that probably most companies worry about is how to make an impressive trade show booth?A� Preparation, brainstorming, teambuilding are necessary to do beforehand.A� Trade show booth ideas must be shared in order to have a great plan with regards to the exhibit.A� Never settle for anything that is less.A� You and your team must make the most out of this event because this might be towards opening another door for success.A�

Exhibiting may cost you but it will all be worth it once your booth is visited plenty of times by prospective clients.A� Time, money and effort must be sacrificed if you want to advertise or promote your small scale business.A� There are few trade show tips wherein you can make an exhibit that does not cost you too much that is if you know well how to use the different resources available.

A trade show booth enhances the product or the service of your company.A� Not only are you promoting your product, but you are also building relationships as well.A� Through trade shows, you will have a face to face contact with different prospects and isn’t that great for a business that is just starting to flourish?A� So if you want the client’s to avail with the services you are offering, make sure that the booth is inviting and has a warm ambiance.A� It has to be unique and creative.A�

One way to make your exhibition booth most visited is through making bold graphics. Make sure that the words in your banner can be read easily.A� There are some who overdo their banners making the whole thing to be useless.A� When it comes to the decorations, use bright colors and add some simple fixtures.A� See to it that the designs will not overshadow your product because the product is the highlight of your display.A�

Another thing is that you need to make sure that things are secured. Remember that there are plenty of people coming in and out of the booth.A� Secure your things and make sure that you keep an eye on your laptop because obviously, you will need one for your multimedia presentation.A� Aside from that, make sure that your valuables are kept secured as well.

Giveaways and other freebies can also attract customers and clients.A� This will be a good reason for clients to take a stop by your booth and explore the product.A� Make sure that you have printed the name of the product, the contact number and other important details.A� This is one way to promote your product as well.

If you will apply all those tips, your business will definitely flourish and you will also open a new gate for success.…

Grab Attention and Drive More Sales With Interactive Banners and Display Ads.

For businesses, exhibitions or marketing events are a great platform to collaborate with peers, gain market insight, and attract big business, irrespective of the nature of business and target market. These interactive events, enriched with perceptive discussions on a range of topics and informative sessions, offer excellent opportunities for vertical expansion and exploring venture ideas. Niche marketing events have a target market in focus – For Example: ARAB HEALTH targets healthcare professionals and equipment manufacturers, EDUCAUSE focuses Learning and Development, and INFOCOMM is the dedicated platform for audio/video companies – and such events can be very rewarding for startups and emerging businesses.

Whether you are attending an exhibition or a niche marketing event, branded booths, banners, and interactive displays play an important role in grabbing attention of the visitors and driving sales for the company. Research indicates almost over 80% of the visitors of a tradeshow or exhibition have the authority to make a purchasing decision or have influence in the decision making process of the company. It approximately takes less than 5 seconds for a visitor to walk past by your company booth in an exhibition and often it is the stirring headline, eye-catching design, or unique graphics of displays around the booth that attract your valuable prospects to stop by and visit your booth. Therefore, your banners and display advertisements must be very clear, attractive, and able to communicate your core strengths, stimulate interest of your prospects, and distinguish your products/services from the competition.

Here are some tips for using interactive booth designs and displays in exhibitions, trade shows, or conferences:

• Fuel lead generation and attract more visitors to the booth with interesting designs – Inspire interest, strengthen prospecting, and market smart with low-cost display systems or graphic panels.

• Use portable, lightweight, and smart display booths /banners to save time and reduce shipment cost.

• Increase brand recognition with familiar graphics and consistent message – Explore new markets and get recognised globally through an international event.

• Generate better return on investment (ROI) with increased sales and improved business opportunities using crisp and clear brand messages on banners and graphic panels.

• Experience endless possibilities with wide-ranging banner options and innovative display ideas – Use images, flow charts, diagrams, or 2D graphics to connect with your audience.

For businesses, exhibitions or marketing events are a great platform to collaborate with peers, gain market insight, and attract big business, irrespective of the nature of business and target market. These interactive events, enriched with perceptive discussions on a range of topics and informative sessions, offer excellent opportunities for vertical expansion and exploring venture ideas. Niche marketing events have a target market in focus – For Example: ARAB HEALTH targets healthcare professionals and equipment manufacturers, EDUCAUSE focuses Learning and Development, and INFOCOMM is the dedicated platform for audio/video companies – and such events can be very rewarding for startups and emerging businesses.…

An Exhibition Banner Stand – How to Bring a Bit of Your Company to All Sorts of Presentations

An exhibition banner stand makes it possible to bring a bit of your company to all sorts of presentations, trade shows and fairs, exhibitions, sales and other events. Naturally, you want to present your organisation in the best possible way, therefore a stand should be the most suitable to the brand image of the company and appropriate for its production. Trade shows and exhibitions are meant for getting noticed and remembered, for making contacts and establishing new bonds in the world of business. The first impression about a company is extremely important, it will ensure whether potential clients take to you or not. A banner stand is the “face” of a company, that is why every little detail concerning it should be taken into consideration.

An exhibition banner stand can be retractable, modular, custom built, portable, double sided… The modifications are countless, and no wonder: the whole variety of different styles, sizes, materials, colours and shapes are available on the market. Think about the peculiarities of your marketing strategy, and choose the best model in accordance to your needs: an individual approach works here. Still, there is some common advice which might be helpful. For example, it is better to opt for a lightweight banner. It will guarantee the portability of your stand, therefore there will be no need to feel enchained to one place. The materials used for your exhibition banner stand should be strong, reliable and durable, but not heavy. Aluminium, plastic, fibreglass, vinyl and pressed wooden fibres are perfect for this purpose.

Also, it is very convenient when it does not take long for a banner stand to be assembled and disassembled, transported and stored. Time is too valuable for a good businessman to waste it on minor jobs, so there is no need to hire some additional labourers every time you want your stand to be set up and make oneself dependent on them. A great number of banner stand models offer a do-it-yourself assembly, which can be performed just in several minutes.

Another good feature – the flexibility of an exhibition banner stand. It should be rather compact to occupy the minimal space, but effective enough to attract the attention of visitors. If the space given to you in a trade show is extremely limited, the flexible structure of a stand should make it possible to fit there. Moreover, the stand should be easily approachable and accessible for those who get interested and want to find out more about your company. Be communicative and cheerful, a personal contact is important while marketing.

It is also nice to make sure that the graphics of your stand are durable enough especially if a stand is used outdoors.

An exhibition banner stand should be comfortable to store: it would not be a pleasant surprise to discover just before the beginning of a trade show that your stand is covered with dust, its graphics faded because of sunlight and frame broken after somebody stepped on it.

A careful attitude and attention to the details can never be considered unnecessary in the course of one’s marketing activity, and purchasing a stand should be done with the same attitude.…

Lone Worker Protection

Lone worker protection is once again focal point of the annual LONE WORKER SAFETY 2011 Conference & Exhibition on 10th May 2011 at the Olympia Conference Centre in London.

This positive and very informative annual event has now become a well established platform for professionals to exchange information, recommendations and codes of practice in reference to all aspects of working alone.

Providing a stage for all colleagues who share a genuine passion for lone worker protection with specific and up-to-date information, which will go far beyond theory alone, is something that should really be welcomed.

Why is this issue so important? According to an NHS Study 81% of workers are concerned about violence or aggression, and 56% of those in the NHS, Local Government and Housing Associations have experienced aggression at least once in their careers. Looking at more than 2.5 million lone workers in the UK alone, it is essential that we all meet our legal obligations.

Following a number of events focusing on general health and safety, organisations from the public and private sector have now expressed a great interest in the LONE WORKER SAFETY Conference & Exhibition, which will centre its attention specifically and directly on lone worker protection.

The need for improved protection has been recognised by industry experts from all over the UK. Craig Swallow, CEO of Connexion2, manufacturer of the UK’s leading lone worker protection device Identicom, is for example pleased once again to be associated with an event that is taking lone worker protection clearly serious. Craig said that last year was very well organised with some extremely valuable content provided by a number of quality speakers.

Trevor Barton MBE, Chairman of Professional Witness Ltd, has also announced his support. After 32 years within the police force and having been Chief Superintendent of Greater Manchester Police, he can certainly be seen as one of the countries real experts on this topic.

Everyone responsible for lone worker protection must understand all legal responsibilities to lone workers. The Health and Safety at Work etc Act 1974, the Management of Health and Safety at Work Regulations 1999 and the

Corporate Manslaughter and Corporate Homicide Act 2007 and other laws do not make it illegal for employees to work alone, but they do place a responsibility on the employer to ensure that it is safe to do so.

Employers are responsible not just for their own employees but also for others who are affected by their work activities such as self-employed individuals and contractors.

However, those who work alone also have a responsibility to take reasonable care of themselves and others affected by their working activities. This includes co-operating with employers to ensure that their legal responsibilities are met.…