Trade Fairs and Exhibitions

Trade fairs, trade shows or “expos” are a longstanding tradition of the commercial world. For the most part they are organised so that specific industries can showcase their latest products or services to potential clients and the competition, offering a substantial opportunity for valuable sales leads and marketing activity to any company that leases an exhibition stand at such an event.

Whilst some industry trade shows are open to both consumers – members of the public – as well as members of the industry itself, such as the famous E3 games expo or the Frankfurt bookfair, for the most part they are organised with an emphasis on the business-to-business (B2B) opportunities offered by such an event. By and large, attendance at such events is limited to either members of the trade or professionals in related industries or from prospective client companies, as well as to members of the press who can help make sure that expos and trade fairs have an impact beyond the few days they run for.

Simply attending a trade show can be a valuable means of retaining or building a reputation within the industry. For many, the key appeal to hosting an exhibition stand at industry events is as simple as a desire to be seen as an active member of the industry. On top of this though, there’s the opportunity to get an insight into the competition (even if the competition gets an insight into your company at the same time) as well as the chance to touch base with other members of the profession.

Often, this is of equal or perhaps even greater benefit to a company than the possible leads generated by their own exhibition stand. Even guarded casual conversations among competitor companies or other professionals within the industry can help paint a picture of wider trends within the market and inform company strategy in both the long and short term.

Beyond this though, most trade fairs or exhibitions also aim to directly engage with contemporary issues within their industry. Practically every industry exhibition will include a packed schedule of key note speeches, discussion panels and Q & A sessions where noted members of the professional community will offer their take on trends and developments and where attendees can gain tips on best practice or how to avoid typical mistakes. Another typically encountered aspect of such shows is a talk or product demonstration by a particularly influential member of the industry – someone who makes a product or provides a service used by practically everyone, even their competitors. One example of this is the software industry, where speeches or discussion sessions commonly feature at least one representative from at least one of the corporations which dominate the contemporary market – Apple, Google, Microsoft et al.…

Exhibition Hire – Which Items Should I Be Renting?

When you are preparing for an exhibition you should consider hiring exhibition items. This is especially important if you rarely attend exhibitions or if you are taking part in an exhibition that is in a different city or country and where the transport costs would be considerably high. In this situation, exhibition hire is a good exhibition.

Before you attend an exhibition, you should make a list of everything that you will need in the exhibition. Once you have this list, divide it into three columns: Items that you already have, items that will be provided by the exhibition venue and items that you do not have.

Once you have a list of everything that you do not have, you have two options. You can either rent these items or buy them. Go through each item and decide on each separately. There are three key things to consider:

1) How often will you use this? If you are going to use the item in the future (whether in future exhibitions or in a different capacity) consider buying the item. If you will use it rarely, rent the item.

2) How expensive is the item? Naturally, if an item is inexpensive, consider buying it as there is a very little financial investment.

3) How large is the item? Some items are very bulky and awkward to transport. These items will also be expensive to transport to the location. For these types of product, consider hiring them.

Some of the most common exhibition hire items are: pop-up stands, mannequins, display plinths, display boards and exhibition furniture. Technological items, especially, are also often hired because they are expensive, can be damaged in transit and, most importantly if your exhibition is in a different country, often will have a different plug and voltage.

The next time you are taking part in an exhibition, consider hiring furniture as it could save you time, save you money and make the whole organizing of your exhibition much easier for you.…

Why You Need an Exhibition Trailer for Your Next Event

Is it your job to organize a street fair, company outing, or a new sales presentation? If so, you know it is important to get all the details just right. A large part of that involves planning for any contingency. If it rains, hails, snows, are you prepared? If you use an exhibition trailer (or possibly more than one) for your next event, you will be taking a big step towards total preparation.

What is an exhibition trailer?

Go to almost any outdoor event and you are likely to see large temporary structures used for everything from a band shell to food vending. If you look closely at most of those structures and you will often see wheels and the equipment necessary to pull the trailer with an automobile. Those are exhibition trailers. They are useful for just about any event you could plan out doors. Souvenir and food vendors use them, as do carnivals and other temporary outdoor attractions. If you are in charge of an outdoor activity, you will probably find an exhibition trailer has more advantages than it’s alternatives.

Why is it better than the alternative?

If you are setting up an outdoor party, you know that you need to be ready in case of inclement weather. Some possible forms of temporary shelter might include existing open buildings, tents, or pre-built lean-twos. A trailer is a better alternative than any of those, however, because it is portable, easily stored, and sturdier than most other temporary forms of shelter.

But my event is different? Is this still right for me?

If your event is on-going, this might still be the perfect fit for you. The price to hire or purchase a trailer is often much less than the cost of building or buying a permanent structure. If you move from one event to another on a regular basis, the trailer is, in fact, ideal. For instance, if you have a business selling T-shirts at local events, your business has now gone mobile; you can bring your product directly to your customers.

What is my next step?

Whether you are ready to hire an exhibition trailer for an event, or considering a mobile business, your first step is to visit a dealer of exhibition trailers. Simply enter “exhibition trailers UK” into your favorite search engine to find a listing. Be sure to look at a variety of brands and, if possible, at a variety of dealers. Determine if you want to hire the trailer or purchase outright. Make sure the trailer you select will truly meet your needs.…

Sampling Trailers – Enhance Your Business Today

Sampling trailers are becoming much more popular especially within businesses, this is because there are many more events being created all over the world that businesses can go to, to show off their business, products and services and show them exactly what they have to offer. Sampling trailers can help to enhance a business in a number of ways and it could help you too.

Roadshow events take place everyday all over the world, making it easier for businesses to target potential customers and you could be part of it too. If they are somewhere else in the country or the world you will be able to take your trailer with you, which helps you to target potential customers on the move.

Your own sampling trailer can be very beneficial to both you and your business, it will allow you to show off you business wherever you may go, target a much larger customer and client base and provide you with the one of the best and most cost effective ways of building up your business. It is one of the most cost effective solutions now available as when you are on the go you are able to take your business with you.

Having a trailer helps you to enhance your business in a number of ways such as:

Increase in potential customers- The more potential customers that you can target is always better than just targeting a small group of people within your own city or town, and increasing your potential target client base means that you will have a much higher chance of receiving sales and customers for your business.

Builds brand and business awareness- You don’t just have to increase your client base when advertising your business, building brand awareness is one of the ways to enhance your business, especially if you have an exciting, enticing and eye catching way of doing so.

Puts you in front of your competitors- Having your own sampling trailer could be able to put your business in front of your competitors, this is because having a trailer that will stay in people’s minds and that enticing and exciting, which they will remembers, helps them to recognise you more, and as they already know more about your business, they will be drawn more to you and your business.

There are many ways in which a sampling trailer can enhance you and your business, with ease, stress free and cost effective. A Sampling trailer could be the perfect solution you have been searching for, for your advertising and marketing needs.

One of the excellent factors about these trailers is that as a business you are able to create your very own trailer, both the inside and outside decor is all up to you. This is also means that it is unique and ensures that you will be able to enhance your business and maybe step up above your competitors. You are able to choose your own colours, text and images to be placed upon your trailer making it unique and enticing. At Show Mobiles they have many members of staff who are technicians, electricians and designers who are able to help you every step of the way.

If you are looking to enhance your business with one of these amazing sampling trailers look no further than Show Mobiles. They have years of experience and knowledge behind them and are able to provide you with the perfect and cost effective solutions to all of your needs and requirements. They will ensure that you have the highest quality trailer at a price you can afford.…

Custom Pop Up Displays – An Uncommon Display Option

A pop up stand is one of the standard pieces of exhibition equipment for anyone displaying at a trade show. The size of your display will be governed by the room at your exhibition but you will probably end up with either a 3×2, 3×3 or 3×4 pop up stand. The curved model of these stands are the standard type that most businesses use, but do you really want to be the same as everyone else? If you are at an event with companies that you compete against then you’ll want to stand out from the rest with a display that is unique.

There are a number of ways that you can make your pop up stand unique. You can increase the height, extend the width, and even alter the design of the stand by using a selection of pop up frames creatively.

Combining stands

Pop up frames have the ability to be joined together with the use of ‘ghost’ panels. These are individual panels, exactly the same size as the other panels on the stand but instead of being fixed to the main frame, the panel is used as a joiner panel between two separate frames to give the appearance of one seamless stand. This allows for all kinds of possibilities when you think of the variations that could be created. For example, two curved displays can be combined, one facing front and one in reverse. This will produce a snake like pop up stand that will form a gentle in and out curve. This can also be double sided if you decide to use it as a focal point to your exhibition.

You can also make some interesting shapes by joining pop up frames at 90 degree angles to create stands that will fit superbly into the corner of your display area. If straight displays are utilised then they can be extended as far as you want, covering your whole display wall.

Varying heights

Even though most pop up stands are 2.2m tall, there are larger stands on the market that will give additional visual presence for your display without taking up any additional floor space. A normal 3×3 is divided up into three units high by three units wide. Each unit is approximately 74cm x 74cm so a taller stand, a 4×3 for instance, would be four units tall by three units wide. This makes the display the same width as a 3×3 but almost 3m tall. This is certain to look distinctive amongst stands that are all basic height. It also gives you more scope for the design of the artwork for your stand as you now have more design area to work with.

Accessories

Whether you decide to use a standard sized pop up display or a unique, custom stand, there are a number of accessories that you can apply to your stand to make it more than just a space to present your graphics. There are integral display shelving units that can be integrated into a stand as well as literature shelves for the display of company brochures and booklets.

Whichever pop up display you decide to use, the most crucial thing is that you create a display that is astounding and reflects your business effectively.…

Beijing at a Glance – Part Two

Outside the walls and surrounding the old cities lie the modern industrial quarters and the rural suburbs. Despite a government preservation program, many of Beijing’s historic neighborhoods have been razed in recent years to make way for the construction of new office buildings, apartment complexes, and shopping centers. Qianmen Dajie (Ch’ien-men Tai-chi), the main street running south of the Qianmen (Front) Gate, was reopened in 2009 to foot traffic only; designed as a tourist attraction, it represents an idealized version of the old Beijing residential and shopping neighborhood of Dashalar (Tai-sha-laj). Among the many new structures built for the 2008 Olympic Games, held in Beijing, is a futuristic new Olympic stadium. The National Center for the Performing Arts (opened December 2007) is the world’s largest performing arts center. Like the stadium and the cantilevered towers of China Central Television’s new headquarters, it has helped remake the skyline of Beijing.

Modern industries have developed rapidly in Beijing since 1949. The city now has a wide range of industries. These include iron and steel, cement, machinery, chemicals, electronics, textiles, petrochemicals, motor vehicles, and processed foods. Because the city has become very polluted, the government is trying to relocate many of its most polluting factories and extend the city’s subway system. Beijing is also one of the leading centers of printing and publishing in China. Traditional handicraft articles, such as rugs, ivory and jade carvings, and cloisonn?�, are among the city’s well-known exports.

As the national capital, Beijing is the focal point of communications and transportation in China. Railroads radiate to all major provincial capitals and industrial cities. The same pattern exists for air services. A modern highway (the longest expressway in China) opened in late 2000; it links Beijing to Shanghai via the port of Tianjin. Water transportation, however, is not as well developed as in other large Chinese cities. An underground rapid-transit system moves people within the city limits.

Beijing is China’s leading center of learning and culture. Beijing University and Qinghua (Tsinghua) University (1911) are the two most respected in China. The National Library of Beijing houses a collection of 11 million volumes. More than 50 other major institutions of research and education are located in the city. The Palace Museum has the largest and most varied collection of cultural items of all museums in the country. On the grounds of Beijing University is the Arthur M. Sackler Museum of Art and Archaeology (opened 1993); it displays a collection of archaeological relics and fossils. The Beijing Opera enjoys an international reputation. The city is rich in historical sites, relics, scenic spots, and tourist attractions. The Ming Tombs (a World Heritage Site) are about 50 km (30 mi) northwest of the city. The Summer Palace, the Beihai (Pei-hai) Park, the Marco Polo Bridge, the Museum of Natural History, the Beijing Exhibition Center, the National Art Gallery, the Beijing Zoo, and many restaurants are frequented by both residents and tourists. Tourism temporarily declined after the government repression of prodemocracy demonstrators in the Tiananmen Square Massacre of June 1989, but it has since recovered.…

Exhibitions Stands For Hire Are a Convenient Solution For Your Next Exhibition

There are many companies, who would offer an extensive range of exhibition stands equipment for hire with a choice of self build panel and pole exhibition stands in grey looped nylon, black front runner or white or blue laminate. Events, trade shows and exhibitions are exciting outlets for many customers as well as sellers and many people visit these exhibitions and trade shows either for obtaining information or for purchasing new products.

Generally, most companies participate in various events with the aim of showcasing their new as well as existing products and services, these stands are a viable choice for exhibitions since they enable the exhibitors to display the products in an efficient manner. Hiring exhibition and display equipment can offer you enormous savings. They play a great part in your business development and convey your ideas to your audience.

With the help of these stands, you will definitely get interest of the audience while discussing a business plan. These stands can play a direct role in the well being of any company and can be used to advertise to the businesses target markets, that can help set you apart from your competitors.

• You can get a full range of high quality portable exhibition stands and display systems for hire including banner stands, pop up stands and panel folding kits. Even if your event is only days away, there are companies, who can ensure your representative will not be left standing in an empty space.

• As part of their exhibition design services, these companies are able to provide you with a free colour visual of your finished exhibition stand. Your modular exhibition booths can be installed quite easily anywhere in the world by an experienced exhibition display services team.

• As an exhibitor you would want your exhibition stands to attract as much custom as possible and with the help of graphics, you can achieve this. These stands are unarguably a great choice, especially if you want to convey your message effectively to the target audience.

• If you need to hire a portable display system for your next exhibition, conference or promotional event then you can be assured of a reliable and high quality service by these professionals. There are some show organisers, who may offer you a package, with the pre-erected rows of stands with a name board with your stand number, you just have to turn up and decorate the empty stand yourself.

• These stands are extremely versatile and can be custom designed to suit your specific display requirements and branding needs. If you are planning to hire display stands for your exhibition show, you can simply choose from a full range of retail display systems that will grab your customer’s attention in reception areas, retail shops, airports and many other applications.

Of all the different varieties available for hire these days, exhibition stands for hire have gained popularity amongst exhibitors, as they are cheap and offer flexibility and portability. These stands look very eye catching from a distance and have the advantage of low set up costs.…

A Pop Up Exhibition Stand Allows You to Use Your Stand For Many Purposes

A pop up exhibition stand is an excellent solution for companies that attend a lot of trade shows, exhibitions and business meetings. By offering a great deal of flexibility and the option to easily change out banners, it is possible to use one stand for many purposes. This can allow a company to make the most use of a single piece of equipment. This can ensure that you make the most of your monetary investments. However, if you are interested in using stands for your business presentations and shows, there are a few things that you should keep in mind. Not every stand is created equal, nor can one stand fit every purpose.

The first step towards purchasing a pop up exhibition stand is identifying how you will most frequently be using the stand. You will want to select your stand so that you can appear as professional as possible no matter where you are at. Pop up stands, for example, are very efficient and professional ways to enhance small presentations at business meetings. However, these same stands do not perform as well at very large trade shows. Modular sets are often preferred at trade shows as these make for a seamless, professional display. Fortunately, you can often partner a pop up stand with a modular set for added effect.

When you buy your pop up exhibition stand, it is important that you take some time to consider your creative. The creative, or the banners that are used with the stand, is the most critical aspect of your purchase. The creative is what will determine how your clients will perceive your business. This is what will also allow you to manipulate their feelings towards your business. As it is vital to make a good first impression, you want to make certain that your creative looks nothing but professional and well designed. Often, the most time consuming aspect of purchasing a stand is selecting the perfect creative for your needs. A common mistake that businesses make when picking creative is trying to make one banner do too many things. If you need a lot of banners for one exhibit, consider purchasing a stand compatible with a multiple banner cassette. This will allow you to pull up several banners in succession quickly and easily during a presentation.

Once you have purchased your pop up exhibition stand, you will need to allow for time for your banners and stand to be manufactured and shipped. While many pop up stands do not require customizations, the banners have to be made new. This can take several days, especially if you need a banner that is resistant to the weather. The coatings required for outdoor banners take several days to fully dry. This will delay the shipment of your banners. The number of banners that you order can also affect how quickly that they are shipped. Once you have received your banners, it is important that you take good care of them. Banners should be stored in cool, dry places. Heat and moisture can cause discolourations to the banners and ruin your investment. If possible, you should avoid exposing your banners to continuous sunlight. This will cause fading of the colours over time.…

Danube A River of Europe – An Elder in the Family

It’s the second largest river in Europe; it flows across four capitals; it’s been classified as an international waterway and even has an iconic waltz to its there’s much more to the ‘Danube’. Just as generations walked along the Danube’s 2800 kilometers long course, the river too has witnessed man transform hundreds of times.

Danube – The River of Europe

Danube – the River of Europe, was a photo exhibition that celebrates a river which is almost like an elder in the family across the 10 nations that it flows across. A joint endeavor of several EU nations – Germany, Austria, Hungary, Czech Republic, Slovak Republic, Slovenia, Bulgaria and Romania, the exhibition was a portrait of Danube at its most significant points. Poets and men of word have often described a river like a person and have spun yarns on the myriad moods of nature’s creation and the images here are a testimony of the same.

The Danube dons a different shade depending on where it passes a historical site such as Germany’s Sigmaringen Castle; it’s come across as a seasoned and a keenly observant diplomat; at the Danube Island in Vienna the reflective lights make it look like a very space age android; it becomes a charmed character straight out a Grimm Brothers’ fairy tale in Austria’s Donau Auen National Park and there are many more personalities that it becomes.

More about Danube – The River of Europe Photo Exhibition

Beautifully organized by the Hungarian Information and Cultural Centre, Delhi; Danube – the River of Europe exhibition was almost like a boat ride on the fabled river. Divided into portraits of countries the collection shows Danube’s relation with not just nature but also the people whose lives it touches. The images of young girls ritualistically throwing flowers into the river; the aerial view of Slovenian rivers flowing into the Danube along with the one of Srebarna Svebarna Bird Sanctuary where a freshwater lake runs along the Danube, this exhibition was the story of a lifetime. Perhaps the one image that makes this trip worth the effort was the morning view of the Danube between the Bulgarian and Romanian border. One of the best images of the entire collection, it showed was the Danube bathed in a brilliantly illuminated early morning bluish hue where its silent waves speak volumes and you are simply left spellbound.

Danube – the River of Europe was on display at the Hungarian Information And Cultural Center, New Delhi India.…

Accessorising Signs – Things You May Use to Enhance Them

Effective exhibition stands are those with the right blend of colours with letters printed in the right font sizes. They should also be left hanging or standing in places where people will surely notice them. If you want to make sure that the public will become knowledgeable of the message you are conveying or the business you are running, signs should also have accessories that will help the output more desirable and favourable to the end user.

You may wonder what accessories will help in order to enhance the advertising sign for your business. Since you are going to make use of a sign to market your products or services, you need to look for better ways to bring life to the output. But how will you be able to do so? What accessories will you need?

Accessories that complement well with advertising exhibition stands

When speaking of accessories for your advertising exhibition stands, it includes the actual tool where the advertisements will be made. They also represent the fixture that will help create a better impact out of your poster. What are these items then?

o Display accessories. Display accessories are things you may use for an exhibit. These items are of great help not only in displaying your message board but in transporting your posters from one place to another. The list include: banner lights that add glow to your advertisements; and bags or carry cases where you may place your displays before you bring them out for presentation.

o Display boards. There are a lot of these accessories you will find with a trusted service provider. These items are essential in order to safeguard your exhibition stands as well as bring aesthetic value to them. You may choose from portable options as well as folding boards. The list of display boards vary from poster displays, snap frames, graphic panel systems and white boards to notice boards, pop up stands and folding panel kits.

o Exhibition furniture. If you are putting up a product for a long time and you need some exhibit to introduce these items, the advertising sign is very essential. Adding to the beauty of your presentation, you may also rent or purchase some valuable exhibition furniture. Folding counters, glass display cabinets, glass shelving units, promotion counters and literature stands are sure enticing offers from service providers of your choice.

o Accessories for outdoor displays. Aside from display accessories, there are also other items that will go well with your outdoor exhibition stands. Display barriers, flag displays, banner stands and outdoor events furniture are highly favourable if you are staging your event outdoors. To protect your signs, you may also have instant shelters or pavement displays.

Always bear in mind that it is important to consider the essence of the accessory to your signs or displays. You have to check whether it blends well with the message you are conveying. Of course, you have to determine if the exhibition stands will be placed outdoors and indoors before you choose a product. By doing so, you will surely attain the goals of displaying a banner for your business.…