Chinese Exhibition As a Possible Way to Attract Investors

There are many ways, how possible to find necessary for own business project investment. One of it is attending exhibitions and conferences, which, from one side, allow to make advertising of own company and, from other side, to collect information about others and create the base for the future contacts. It is recommended to pay attention to three key points: general approach, types of conferences, planning of the own participation at the conferences.

General approach supposes discovering of resources of the company, which presents own business project, understanding of its intentions and seriousness of these intentions. Moreover, it is significant to find out what kind of ways company is ready to use.

Under resources, it is understood presentation and there are some preferences about its quality. First of all, presentation should be developed according international standards in English, Chinese and Russian languages. In addition, translation of financial terms should be exact and in its place. This is important, because incorrect use of financial terms can lead to misunderstanding.

The other important point is seriousness of intentions. It is better to imagine, how often you will fly in China, how much it will cost and if the company is ready for this. Will participation in the conference be efficient and bring proper results? Answering this question manager of the company could easily to check seriousness of intentions.

The next point, which should to be noted is ways of participation in a conference. In spring and autumn, any company can get such called granted participation in exhibition. Grant supposes, that a company is provided with plain tickets, lodging, local transfer, exhibition stand and, may be, even translator for 1500 – 2000 dollars. Furthermore, it will be proposed to company to locate project at exhibition fair in frame of production fair or fair of investment attraction.

Such exhibitions are organized regularly. Participation in similar exhibitions could be obligatory, for those, who are looking investment, as granted conferences are visited by Chinese top managers, businessmen and investors. Almost all companies, which plan to build relationships with China should be present at similar exhibitions.

The aim of such exhibitions is usually to find interesting for Chinese market products. For example, although China produces a big amount of children food, they are also interested in deliveries from other countries of this products. The other example, successful broadening of own net of IT companies of Kasperskiy in China, in spite of the fact that there are a big amount of Chinese programmers. Such extending became possible due to frequent participation in different Chinese conferences.

In such way, participation in exhibition could attract attention of Chinese investors and businessmen to own company. In order to make decision about participation in Chinese exhibition, it is necessary to compare costs for it with possible achieved results and possibilities of the company to cover expenses. If the manager’s decision is positive, the next step could be preparation of qualitative presentation of the project and choosing of the possible sponsorship Chinese exhibition.…

Exhibition Furniture – Help With Planning What You May Require

Exhibition furniture will be a vital component in the composition of your exhibition stand space, deciding on the right pieces in the correct amount is extremely important. There are a wide range of furnishings to decide from, each performing a potentially vital role for your exhibition stands functionality.

Lecterns

Lecterns are reading desks, usually with a slanted top on which your speaking notes can be placed. Product demonstrations can draw a lot of good attention from potential customers; if you have one planned during the course of a trade show event then a lectern will be a wonderful addition to your exhibition furniture. A lectern will help add a more professional feel to your public speaking. Without a lectern you may appear scruffy holding notes and rustling around trying to find what you need.

Display Counters

A display counter can be used for various purposes including displaying your products, holding promotional leaflets and as a reception counter for staff to greet arriving visitors. If you’re using a display counter as a product display then it’s very important to find one that is stylish and will work with your other exhibition displays, but without overpowering the product placed upon it. You must also be aware of the size and weight baring capacity of display counter, if it will not hold your product it will be all but useless.

Computer Plinths

If you will need to use a computer or laptop at an event to take peoples information, or possibly to control a LCD screen running visual promotion on an exhibition stand, a computer plinth is a prudent choice of exhibition furniture. If you had a random laptop sitting on a chair or the floor it could seem a bit untidy.

Seating

Chairs, stools or even possibly a sofa will be a selection of seating you may require. You want visitors to your exhibit space to feel welcome and at ease, giving them a seat will also make it less easy for them to leave whilst you are giving a sales pitch. An exhibition is a long day over a long day and you will also want some seating for you and your staff.

Less Is More

One of the biggest things you want to avoid with exhibition furniture is having too much; you want your exhibit space to be inviting for potential customers to come and view your products and talk to your staff. You should leave enough space for attendees to browse around your displays with ease and without feeling claustrophobic.…

Trade Show Booth – Tips On How To Impress Clients

In every business, it is always important that they expose their products in trade shows.A� Why is there a need?A� It is to invite people and help promote their product and thus making the company to achieve success.A� The success of a certain company will not be achieved if there is less exposure to the public.A� Through joining in trade shows, your products will be advertised and will become known to the public.A� You will be amazed as to how the sales have increased as soon as the show is done.

The question that probably most companies worry about is how to make an impressive trade show booth?A� Preparation, brainstorming, teambuilding are necessary to do beforehand.A� Trade show booth ideas must be shared in order to have a great plan with regards to the exhibit.A� Never settle for anything that is less.A� You and your team must make the most out of this event because this might be towards opening another door for success.A�

Exhibiting may cost you but it will all be worth it once your booth is visited plenty of times by prospective clients.A� Time, money and effort must be sacrificed if you want to advertise or promote your small scale business.A� There are few trade show tips wherein you can make an exhibit that does not cost you too much that is if you know well how to use the different resources available.

A trade show booth enhances the product or the service of your company.A� Not only are you promoting your product, but you are also building relationships as well.A� Through trade shows, you will have a face to face contact with different prospects and isn’t that great for a business that is just starting to flourish?A� So if you want the client’s to avail with the services you are offering, make sure that the booth is inviting and has a warm ambiance.A� It has to be unique and creative.A�

One way to make your exhibition booth most visited is through making bold graphics. Make sure that the words in your banner can be read easily.A� There are some who overdo their banners making the whole thing to be useless.A� When it comes to the decorations, use bright colors and add some simple fixtures.A� See to it that the designs will not overshadow your product because the product is the highlight of your display.A�

Another thing is that you need to make sure that things are secured. Remember that there are plenty of people coming in and out of the booth.A� Secure your things and make sure that you keep an eye on your laptop because obviously, you will need one for your multimedia presentation.A� Aside from that, make sure that your valuables are kept secured as well.

Giveaways and other freebies can also attract customers and clients.A� This will be a good reason for clients to take a stop by your booth and explore the product.A� Make sure that you have printed the name of the product, the contact number and other important details.A� This is one way to promote your product as well.

If you will apply all those tips, your business will definitely flourish and you will also open a new gate for success.…

Grab Attention and Drive More Sales With Interactive Banners and Display Ads.

For businesses, exhibitions or marketing events are a great platform to collaborate with peers, gain market insight, and attract big business, irrespective of the nature of business and target market. These interactive events, enriched with perceptive discussions on a range of topics and informative sessions, offer excellent opportunities for vertical expansion and exploring venture ideas. Niche marketing events have a target market in focus – For Example: ARAB HEALTH targets healthcare professionals and equipment manufacturers, EDUCAUSE focuses Learning and Development, and INFOCOMM is the dedicated platform for audio/video companies – and such events can be very rewarding for startups and emerging businesses.

Whether you are attending an exhibition or a niche marketing event, branded booths, banners, and interactive displays play an important role in grabbing attention of the visitors and driving sales for the company. Research indicates almost over 80% of the visitors of a tradeshow or exhibition have the authority to make a purchasing decision or have influence in the decision making process of the company. It approximately takes less than 5 seconds for a visitor to walk past by your company booth in an exhibition and often it is the stirring headline, eye-catching design, or unique graphics of displays around the booth that attract your valuable prospects to stop by and visit your booth. Therefore, your banners and display advertisements must be very clear, attractive, and able to communicate your core strengths, stimulate interest of your prospects, and distinguish your products/services from the competition.

Here are some tips for using interactive booth designs and displays in exhibitions, trade shows, or conferences:

• Fuel lead generation and attract more visitors to the booth with interesting designs – Inspire interest, strengthen prospecting, and market smart with low-cost display systems or graphic panels.

• Use portable, lightweight, and smart display booths /banners to save time and reduce shipment cost.

• Increase brand recognition with familiar graphics and consistent message – Explore new markets and get recognised globally through an international event.

• Generate better return on investment (ROI) with increased sales and improved business opportunities using crisp and clear brand messages on banners and graphic panels.

• Experience endless possibilities with wide-ranging banner options and innovative display ideas – Use images, flow charts, diagrams, or 2D graphics to connect with your audience.

For businesses, exhibitions or marketing events are a great platform to collaborate with peers, gain market insight, and attract big business, irrespective of the nature of business and target market. These interactive events, enriched with perceptive discussions on a range of topics and informative sessions, offer excellent opportunities for vertical expansion and exploring venture ideas. Niche marketing events have a target market in focus – For Example: ARAB HEALTH targets healthcare professionals and equipment manufacturers, EDUCAUSE focuses Learning and Development, and INFOCOMM is the dedicated platform for audio/video companies – and such events can be very rewarding for startups and emerging businesses.…

An Exhibition Banner Stand – How to Bring a Bit of Your Company to All Sorts of Presentations

An exhibition banner stand makes it possible to bring a bit of your company to all sorts of presentations, trade shows and fairs, exhibitions, sales and other events. Naturally, you want to present your organisation in the best possible way, therefore a stand should be the most suitable to the brand image of the company and appropriate for its production. Trade shows and exhibitions are meant for getting noticed and remembered, for making contacts and establishing new bonds in the world of business. The first impression about a company is extremely important, it will ensure whether potential clients take to you or not. A banner stand is the “face” of a company, that is why every little detail concerning it should be taken into consideration.

An exhibition banner stand can be retractable, modular, custom built, portable, double sided… The modifications are countless, and no wonder: the whole variety of different styles, sizes, materials, colours and shapes are available on the market. Think about the peculiarities of your marketing strategy, and choose the best model in accordance to your needs: an individual approach works here. Still, there is some common advice which might be helpful. For example, it is better to opt for a lightweight banner. It will guarantee the portability of your stand, therefore there will be no need to feel enchained to one place. The materials used for your exhibition banner stand should be strong, reliable and durable, but not heavy. Aluminium, plastic, fibreglass, vinyl and pressed wooden fibres are perfect for this purpose.

Also, it is very convenient when it does not take long for a banner stand to be assembled and disassembled, transported and stored. Time is too valuable for a good businessman to waste it on minor jobs, so there is no need to hire some additional labourers every time you want your stand to be set up and make oneself dependent on them. A great number of banner stand models offer a do-it-yourself assembly, which can be performed just in several minutes.

Another good feature – the flexibility of an exhibition banner stand. It should be rather compact to occupy the minimal space, but effective enough to attract the attention of visitors. If the space given to you in a trade show is extremely limited, the flexible structure of a stand should make it possible to fit there. Moreover, the stand should be easily approachable and accessible for those who get interested and want to find out more about your company. Be communicative and cheerful, a personal contact is important while marketing.

It is also nice to make sure that the graphics of your stand are durable enough especially if a stand is used outdoors.

An exhibition banner stand should be comfortable to store: it would not be a pleasant surprise to discover just before the beginning of a trade show that your stand is covered with dust, its graphics faded because of sunlight and frame broken after somebody stepped on it.

A careful attitude and attention to the details can never be considered unnecessary in the course of one’s marketing activity, and purchasing a stand should be done with the same attitude.…

Lone Worker Protection

Lone worker protection is once again focal point of the annual LONE WORKER SAFETY 2011 Conference & Exhibition on 10th May 2011 at the Olympia Conference Centre in London.

This positive and very informative annual event has now become a well established platform for professionals to exchange information, recommendations and codes of practice in reference to all aspects of working alone.

Providing a stage for all colleagues who share a genuine passion for lone worker protection with specific and up-to-date information, which will go far beyond theory alone, is something that should really be welcomed.

Why is this issue so important? According to an NHS Study 81% of workers are concerned about violence or aggression, and 56% of those in the NHS, Local Government and Housing Associations have experienced aggression at least once in their careers. Looking at more than 2.5 million lone workers in the UK alone, it is essential that we all meet our legal obligations.

Following a number of events focusing on general health and safety, organisations from the public and private sector have now expressed a great interest in the LONE WORKER SAFETY Conference & Exhibition, which will centre its attention specifically and directly on lone worker protection.

The need for improved protection has been recognised by industry experts from all over the UK. Craig Swallow, CEO of Connexion2, manufacturer of the UK’s leading lone worker protection device Identicom, is for example pleased once again to be associated with an event that is taking lone worker protection clearly serious. Craig said that last year was very well organised with some extremely valuable content provided by a number of quality speakers.

Trevor Barton MBE, Chairman of Professional Witness Ltd, has also announced his support. After 32 years within the police force and having been Chief Superintendent of Greater Manchester Police, he can certainly be seen as one of the countries real experts on this topic.

Everyone responsible for lone worker protection must understand all legal responsibilities to lone workers. The Health and Safety at Work etc Act 1974, the Management of Health and Safety at Work Regulations 1999 and the

Corporate Manslaughter and Corporate Homicide Act 2007 and other laws do not make it illegal for employees to work alone, but they do place a responsibility on the employer to ensure that it is safe to do so.

Employers are responsible not just for their own employees but also for others who are affected by their work activities such as self-employed individuals and contractors.

However, those who work alone also have a responsibility to take reasonable care of themselves and others affected by their working activities. This includes co-operating with employers to ensure that their legal responsibilities are met.…

5 Ways Promotional T-Shirts Can Build Your Brand

Promotional t-shirts and promotional polo shirts are great ideas to use to keep your company logo in the public-eye. As people view your important brand, logo or icons being worn around town, these images become friendly memories in the mind of the beholders. Whenever consumers believe that your establishment is the friendly place to be, they will flock there to become a part of your popular customer-base.

Promotional t-shirt ideas that can help your company to prosper:

Souvenirs: Souvenir t-shirts are commissioned to commemorate business anniversaries, to memorialize vacation spots, and to entice new visitors into local clubs, businesses, or restaurants. It is not unusual to walk around a fashion mall today that has more than one type of souvenir t-shirt available in the stores. These business people are designing their own garments for sale to the general public.

Co-Branding: Co-branded t-shirts are normally used when a company sponsors an event. The company ad logo will show simultaneously with the event information or logo on the desirable souvenir shirts that are sold to the public. Smaller businesses can often combine funds to share a t-shirt advertising campaign when both businesses agree to share the same public advertising opportunity.

Office Uniforms: Office t-shirts can be used to boost your employee production rates. Company polo and promo t-shirts can be used to motivate team-work while allowing the public an easy visual access to supervisors who wear a different shade of promotional work shirt. High-quality promotional shirts come in unisex styles that fit all shapes in bodies. Popular office t-shirt fashions include the desirable eco-friendly cotton shirts that are very desirable elements in some executive circles today.

Events: Sturdy event t-shirts are not designed to be souvenirs. Instead, these popular fashions are made as exciting reminders to attend the same event the next year that it is in town. Corporations normally sponsor the long-sleeve or short-sleeve event t-shirts. Smaller businesses take advantage of the event t-shirt distribution process by contacting the source of the garments to ask for permission to help pass them out. These smaller businesses will then package these event garments into their own logo printed water bottles or screen printed backpacks that can also be used at the event.

Trade Shows: Trade shows are huge events that include extreme competition factors. Vendors must find a way to encourage the milling crowds to visit their booth-sale display. Promotional booth decorations are normally purchased to include the company logo on all matching pieces. The people who are manning the booths then don brilliantly coloured promotional t-shirts or their comfortable trade show polo shirts that also display the company name or logo. Copies of these trade show t-shirts are then given away so that the business logo saturates the event.

Promotional t-shirts are great advertising aides. These advertising items come in a wide variety of styles and sizes so that every individual can be covered. Ad shirt colourings can be chosen to harmonize directly with the company logo or store name that the shirts are promoting for a very professional look out of these reasonably priced shirts. T-shirts are easy-care items that most consumers enjoy wearing. These promotional garments are often sold in bulk-lot offerings that are discounted to help all businesses to stay on budget.…

What Is GITEX?

The very well renowned trade show in the field of ICT (Information and Communication Technologies), GITEX (Gulf Information Technology Exhibition), has never failed to cause ripples among the enthusiasts in the field of consumer electronics. Be it a tech savvy individual or a mammoth in the consumer electronics industry, everybody has something crucial to take away from the week long GITEX exhibition that is held in Dubai, United Arab Emirates, every year. The objective of conducting such a remarkable exhibition is to lay the perfect platform to promote and flourish the ICT industry.

The Past and The Present: GITEX 2008 to 2011

The annual event of GITEX is being conducted for several years, each year seeing significant improvement than the previous one. The past four yearly events have witnessed contribution from more than 136,000 ICT professionals all over the world. Over 3,500 domestic and international vendors in the field of Information Technology will be participated and gaining substantially from this exhibition in 2011. The awareness brought upon by this week long meet is unparalleled in the industry and so is looked upon as a seamless manifesto to bring together domestic and international vendors in the field of ICT together.

GITEX 2008 saw the first participation of Google as a corporation after it opened a branch in the UAE. The GITEX 2009 attracted visitors not only from the Middle East, but also from Indian subcontinent and North Africa. Citizens of around 121 nations participated in this most important ICT event held during 2009. Microsoft even launched Windows 7 in GITEX 2009 before anywhere else in the world.

During the GITEX 2010, free booths were sponsored by TIE in association with GITEX, to welcome revolutionary ideas and exciting proposals in the ICT field form new and emerging entrepreneurs. Subsequently, GITEX 2011 will witness participation from the winner of SCATA award 2011 as ‘Technology Provider of the year’ which was bagged by ‘Ehrhardt + Partner Solutions (EPS)’.

GITEX is also the perfect place to shop for outsourcing vendors since a number of high quality software services providing companies exhibit their expertise here. Those ISVs or IT companies who want to outsource part of their development or testing efforts can meet up with several vendors from countries like India to find suitable vendors.

The Future: GITEX 2012

GITEX 2012 is being considered to be the perfect market to introduce new inventions by most of the International corporations for the upcoming offerings of revolutionary gadgets coupled with unbeatable prices will be presented as irresistible packages to the consumers and retailers. As with every year, it is stipulated that GITEX 2012 will see a considerable increase in the participation from all over the world, as well as an increase in the overall revenue by at least 40%. It is, thus, a must attend event for those who do not want to be left behind in this digitally competitive world.…

Getting the Right Exhibition Tables For Your Display Pieces

When you choose exhibition tables for the purpose of displaying pieces or products for your business, there is actually a great deal to consider. You need the right display option, for the right pieces, and if you fail to select the right display furnishing, your piece will not stand out, or it won’t look as well to potential customers as it should. Here are some things that you really need to consider carefully.

* How large are your pieces? The width, depth, height, and weight must all be considered before you choose a table. The table cannot be too small or too large for the piece, as this will typically not get you the display results that you want. Never go with the old adage that as long as it is large enough, it is suitable. Furnishing that is too large really doesn’t work any better than furnishings that are too small.

* Does the style of the exhibition tables agree with the style of your display pieces? If you have a piece that is technical in nature, with a technical outer design, and you try to display it using colonial style furnishing, you won’t reach your display goal. If you have a technical piece, it needs to be displayed on techno style furniture. If you have a beautiful wood piece, it would look silly displayed on techno furniture. Make sure that the styles match.

* Do you require any lighting features? Some tables have special lighting features, where light can shine on your display piece from the bottom, from the top, or from the other angles. Often, light makes the piece look even better – and sometimes it doesn’t. Consider your display piece carefully, as well as the venue setting, to determine whether you require lighting features with your tables.

* How many exhibition tables do you require? If you have numerous pieces to display, you do not necessarily need to have a separate display for each piece. Some tables are multi-tiered, allowing you to display several like pieces on one table, at different heights. Make absolutely sure, however, that numerous pieces on one table will be suitable for your purposes before going with this option. Otherwise, get a separate table for each piece, providing that there is room in the venue.

* How much exhibition space do you have available? While you must consider the size of the pieces that you will display to choose the furnishings that you will use, you must also consider the amount of space that is available in your venue. You need to allow room for the furnishings, as well as room for movement of individuals to protect your pieces and to prevent guests and potential customers from feeling crowded and closed in.

There are many, many options when it comes to exhibition tables, so no matter what you need to display, or what you hope to accomplish with that display, you can find the right display furnishings to suit your needs and reach your display goals. It just takes a little thought and consideration.…

Promote Your Handicraft Effectively During Exhibition

Have you been to a handicraft exhibition only to end up being frustrated with displays that are so hard to see and access? For example, there was one that I attended that had all the nice handicrafts lying in a pile inside of baskets and trays. Despite having every intention to get my hands on some of the handicraft, I was turned off and walked away. The perfect way to turn a customer off is to make things complicated for him or her.

That is why having an eye-level display rack that gives customers instant access in a clutter-less manner is absolutely important. They want to walk by, see it, touch it and decide whether it was something that they wanted for themselves right there and then. It would be a mistake to have display racks that are too high up. They don’t want to crane their necks just to see what you have to offer.

The response rate from your customers and potential customers have everything to do with the attractiveness of your display area. Put some effort into it to attract people who may be interested in the handicraft. Of course, if the booth area that you have is located in a corner, it could be too dark for your potential customers to see. Check out the area about a week beforehand so that you will have the foresight and advantage of planning the lighting. The event organizers usually provide extra lightnings, but if they are not satisfactory, at the very least, you still have time on hand to find proper lightnings that could enhance the handicraft booth.

Clear the clutter, create space. That is basic principle used by many interior designers and is one that should be kept in mind when organizing the display area. Boxes, trays, baskets and all other items When browsing through the handicraft, your customers want to move around freely without side-stepping or tripping over those items.

And I will, hence, leave you with one more advice regarding organizing your exhibition display booth – make full use of banners and bunting stands to keep your customers from walking away. Have you ever walked around in an exhibition only to catch yourself staring at a nicely designed bunting or banner and wonder what the advertiser was trying to tell you? There, you’re hooked right there! So, knowing that now, wouldn’t it make sense to print and use banners and buntings during your handicraft exhibition effort?

We thought so too.…